Rascasse Audience Intelligence

Century 21 Target Market in United States

A data profile of the people who buy, follow and care about Century 21 in United States — modelled from more than twelve digital signal sources. Century 21 has an estimated audience of 1,509,441 people in United States.

#6among Real estate in United States#1840among Brand in United States#936in Home & Garden

The average Century 21 fan in United States is 41.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Property finder, Planet Fitness, Residential area, with strongest over-indexing on Property finder (11.12× the country average).

Demographically, the Century 21 audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Century 21 fan in United States is balanced, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Century 21 profile in United States.

Audience size
1.5M
in United States
Gender
55.0%♀
45.0% male
Age
41.0
average years
Country rank
#17678
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Century 21

55.0% are female, 45.0% are male, average age 41.0.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Century 21 audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.0
Estimated audience size1,509,441
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Century 21 audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Century 21 audience comes from United States.

Worldwide audience distribution share by country for Century 21
CountryShare
France37.8%
United States21.9%
Portugal9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Century 21 audience in United States is strongest.

Fig. 05

Top regions by affinity

Century 21 customers by region in United States
#RegionReachAffinity×
01North Dakota~9K2.81×
02Arkansas~40K2.76×
03New York~200K2.70×
04Wisconsin~50K2.06×
05Vermont~6K2.04×
06South Dakota~6K1.73×
07Iowa~20K1.67×
08Indiana~50K1.66×
09Louisiana~30K1.37×
10Kentucky~30K1.33×
11Oklahoma~20K1.29×
12Michigan~50K1.27×
13Missouri~30K1.22×
14Wyoming~3K1.22×
15West Virginia~9K1.21×
16Rhode Island~6K1.20×
17Pennsylvania~60K1.09×
18Tennessee~30K1.04×
19New Jersey~40K1.03×
20Nebraska~8K1.03×
21Illinois~50K0.95×
22New Mexico~7K0.95×
23Alaska~3K0.91×
24Idaho~7K0.90×
25Ohio~40K0.82×
26Mississippi~10K0.82×
27Maine~4K0.77×
28Connecticut~10K0.75×
29South Carolina~20K0.74×
30Montana~3K0.71×
31Alabama~20K0.70×
32Virginia~30K0.68×
33Georgia~30K0.67×
34New Hampshire~4K0.67×
35North Carolina~30K0.66×
36Delaware~3K0.62×
37Texas~80K0.60×
38Maryland~20K0.60×
39Minnesota~10K0.59×
40Massachusetts~20K0.56×
41Florida~60K0.55×
42Utah~8K0.55×
43Hawaii~3K0.50×
44California~80K0.47×
45Nevada~7K0.45×
46Washington~10K0.43×
47Oregon~8K0.42×
48Kansas~5K0.42×
49Arizona~10K0.39×
50Colorado~8K0.30×
Fig. 06

Affinity by region

Affinity by region — Century 21, United States
0.30×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Century 21 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Century 21 audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure11.64×
02Property finderHome & Garden11.12×
03Qatar AirwaysTravel & Leisure7.29×
04CondominiumHome & Garden6.26×
05Residential areaHome & Garden4.57×
06Mortgage brokerBusiness & Career4.44×
07First-time buyerShopping3.18×
08Diaper bagKids & Family2.82×
09Modern architectureArts & Culture2.44×
10Planet FitnessSports2.21×
11ApartmentBusiness & Career2.11×
12Real estate brokerHome & Garden2.10×
13Fly fishingSports1.97×
14Golf ChannelSports1.88×
15KitchenwareHome & Garden1.87×
16RenovationHome & Garden1.83×
17Real propertyHome & Garden1.74×
18MetaphysicsBusiness & Career1.74×
19PatioHome & Garden1.73×
20CarpentryHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Century 21 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Century 21 audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.56×
Quality AwarenessPREMIUM1.46×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Century 21 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
PatriotismCONSERVATISM0.92×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Century 21's target market in United States?

Century 21's target market in United States covers an estimated 1,509,441 people, concentrated in New York and Texas.

02

What is the gender split and age of Century 21 customers?

55.0% of the Century 21 audience are female, 45.0% are male, with an average age of 41.0 years.

03

Which brands do Century 21 fans like most?

Century 21 fans show strongest brand affinity for Property finder (11.12×), Planet Fitness (2.21×), and Residential area (4.57×) over the country average.

04

Where do Century 21 fans live in United States?

Century 21 fans in United States are most concentrated in New York (reach ~200K), Texas (reach ~80K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Century 21 fans also like?

Beyond Century 21 itself, the audience over-indexes on Planet Fitness (2.21×), Residential area (4.57×), First-time buyer (3.18×), and Apartment (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See Century 21 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Century 21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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