Century 21 Audience in United States

Century 21 logo

Century 21 has an estimated audience of 1,589,422 people in United States. 54.6% are female, 45.4% are male, average age 41.5. Top regions: New York, Texas, California. Top brand affinities: Property finder, Planet Fitness, Qatar Airways, First-time buyer, Hobby Lobby.

The average Century 21 fan in United States is 41.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Property finder, Planet Fitness, Qatar Airways, with strongest over-indexing on Property finder (11.54× the country average). Demographically, the Century 21 audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of Century 21 fans

Demographic split for Century 21 audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.5
Estimated audience size1,589,422

Audience persona

The typical Century 21 fan in United States is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.

Top regions in United States

Top regions ranked by reach for Century 21 in United States
RegionReachAffinity
New York211,3782.38×
Texas89,5760.66×
California88,2610.5×
Florida61,2290.57×
Pennsylvania60,5661.13×
Michigan54,2411.31×
Illinois53,7661.02×
Indiana50,8431.75×
Wisconsin49,5902.07×
Ohio42,1950.86×
New Jersey41,5351.03×
Arkansas36,8562.81×
Georgia34,7350.71×
Tennessee34,0971.07×
North Carolina33,8050.71×
Missouri31,4731.23×
Louisiana28,2411.38×
Virginia27,6980.72×
Kentucky27,5701.38×
Oklahoma23,5611.33×
Iowa21,9161.67×
Massachusetts18,5940.59×
South Carolina18,1010.76×
Maryland16,3120.6×
Alabama15,7100.71×
Washington13,9600.44×
Minnesota13,7890.61×
Arizona12,7680.39×
Connecticut12,1240.76×
Mississippi10,4250.8×
North Dakota8,8072.7×
West Virginia8,5431.15×
Utah7,8250.55×
Nebraska7,8240.98×
Oregon7,4340.41×
New Mexico7,3920.93×
Colorado7,3340.29×
Idaho6,9920.88×
Nevada6,6350.43×
South Dakota6,2661.71×
Rhode Island6,1691.22×
Vermont5,4711.96×
Kansas5,0430.4×
Maine4,2640.75×
New Hampshire3,9600.63×
Hawaii3,1960.47×
Montana2,9430.67×
Wyoming2,7441.16×
Alaska2,7140.8×
Delaware2,4950.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Century 21 audience
BrandAffinityCategory
Property finder11.54×Home & Garden
Planet Fitness3.27×Sports
Qatar Airways12.67×Travel & Leisure
First-time buyer3.44×Shopping
Hobby Lobby1.98×Home & Garden
Do it yourself (DIY)1.7×Home & Garden
Golf Channel2.74×Sports
Diaper bag2.93×Kids & Family
Best Buy1.73×Shopping
Aldi1.72×Shopping
Luxury real estate2.72×Business & Career
Singer-songwriter1.7×Music & Radio
Apartment1.7×Business & Career
Renovation1.79×Home & Garden
Lace wig2.29×Beauty & Wellness
Bass guitar2.04×Music & Radio
Fly fishing2.76×Sports
Craigslist1.67×Shopping
Real estate broker1.65×Home & Garden
Capital One1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Century 21 audience
TraitClusterScore
Design AffinityPREMIUM1.88
Luxury OrientationPREMIUM1.51
DIY MentalityTHRILL1.39
Risk AppetiteTHRILL1.26
Early Adopter MentalityPOWER1.2
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Century 21
CountryShare
France39.0%
United States22.5%
Portugal9.5%

See Century 21 audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does Century 21 have in United States?

Century 21 has an estimated audience of 1,589,422 people in United States, concentrated in New York and Texas.

What is the gender split and age of Century 21 fans?

54.6% of Century 21 fans are female, 45.4% are male, with an average age of 41.5 years.

Which brands do Century 21 fans like most?

Century 21 fans show strongest brand affinity for Property finder (11.54×), Planet Fitness (3.27×), and Qatar Airways (12.67×) over the country average.

Where do Century 21 fans live in United States?

Century 21 fans in United States are most concentrated in New York (reach 211,378), Texas (reach 89,576), and California (reach 88,261). These three regions account for the largest share of the active audience.

What other brands do Century 21 fans also like?

Beyond Century 21 itself, the audience over-indexes on Planet Fitness (3.27×), Qatar Airways (12.67×), First-time buyer (3.44×), and Hobby Lobby (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Century 21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.