Century 21 Audience in United States

Century 21 has an estimated audience of 1,589,422 people in United States. 54.6% are female, 45.4% are male, average age 41.5. Top regions: New York, Texas, California. Top brand affinities: Bank account, Natural rubber, JDSU, Jesse Plemons, Nebraska Cornhuskers football.
The average Century 21 fan in United States is 41.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include Bank account, Natural rubber, JDSU, with strongest over-indexing on Bank account (3.43× the country average). Demographically, the Century 21 audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Real estate
Demographics of Century 21 fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.5 |
| Estimated audience size | 1,589,422 |
Audience persona
The typical Century 21 fan in United States is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 211,378 | 2.38× |
| Texas | 89,576 | 0.66× |
| California | 88,261 | 0.5× |
| Florida | 61,229 | 0.57× |
| Pennsylvania | 60,566 | 1.13× |
| Michigan | 54,241 | 1.31× |
| Illinois | 53,766 | 1.02× |
| Indiana | 50,843 | 1.75× |
| Wisconsin | 49,590 | 2.07× |
| Ohio | 42,195 | 0.86× |
| New Jersey | 41,535 | 1.03× |
| Arkansas | 36,856 | 2.81× |
| Georgia | 34,735 | 0.71× |
| Tennessee | 34,097 | 1.07× |
| North Carolina | 33,805 | 0.71× |
| Missouri | 31,473 | 1.23× |
| Louisiana | 28,241 | 1.38× |
| Virginia | 27,698 | 0.72× |
| Kentucky | 27,570 | 1.38× |
| Oklahoma | 23,561 | 1.33× |
| Iowa | 21,916 | 1.67× |
| Massachusetts | 18,594 | 0.59× |
| South Carolina | 18,101 | 0.76× |
| Maryland | 16,312 | 0.6× |
| Alabama | 15,710 | 0.71× |
| Washington | 13,960 | 0.44× |
| Minnesota | 13,789 | 0.61× |
| Arizona | 12,768 | 0.39× |
| Connecticut | 12,124 | 0.76× |
| Mississippi | 10,425 | 0.8× |
| North Dakota | 8,807 | 2.7× |
| West Virginia | 8,543 | 1.15× |
| Utah | 7,825 | 0.55× |
| Nebraska | 7,824 | 0.98× |
| Oregon | 7,434 | 0.41× |
| New Mexico | 7,392 | 0.93× |
| Colorado | 7,334 | 0.29× |
| Idaho | 6,992 | 0.88× |
| Nevada | 6,635 | 0.43× |
| South Dakota | 6,266 | 1.71× |
| Rhode Island | 6,169 | 1.22× |
| Vermont | 5,471 | 1.96× |
| Kansas | 5,043 | 0.4× |
| Maine | 4,264 | 0.75× |
| New Hampshire | 3,960 | 0.63× |
| Hawaii | 3,196 | 0.47× |
| Montana | 2,943 | 0.67× |
| Wyoming | 2,744 | 1.16× |
| Alaska | 2,714 | 0.8× |
| Delaware | 2,495 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 3.43× | Business & Career |
| Natural rubber | 1.72× | Cars & Mobility |
| JDSU | 2.02× | Business & Career |
| Jesse Plemons | 2.28× | Movies & TV |
| Nebraska Cornhuskers football | 2.25× | Sports |
| Staycation | 1.8× | Home & Garden |
| N1 road (South Africa) | 2.04× | Travel & Leisure |
| IPsec | 12.67× | |
| Jaws | 2.43× | Movies & TV |
| Acoustic music | 1.98× | Music & Radio |
| Urban horticulture | 1.55× | Home & Garden |
| Notre Dame Fighting Irish football | 2.03× | Sports |
| Queens College, City University of New York | 2.77× | Business & Career |
| UK garage | 2.03× | Music & Radio |
| Home staging | 1.89× | Home & Garden |
| Glossier | 1.9× | Beauty & Wellness |
| Cachorro | 1.94× | Pets & Animals |
| edureka | 12.48× | Business & Career |
| Meals on Wheels | 1.91× | Food & Beverages |
| GEMS Education | 10.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.88 |
| Luxury Orientation | PREMIUM | 1.51 |
| DIY Mentality | THRILL | 1.39 |
| Risk Appetite | THRILL | 1.26 |
| Early Adopter Mentality | POWER | 1.2 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 39.0% |
| United States | 22.5% |
| Portugal | 9.5% |
See Century 21 audiences in other countries
More Real estate audiences in United States
- Coldwell Banker (4,415,639)
- Keller Williams Realty (4,218,401)
- Keller Williams (3,666,789)
- ERA (1,550,848)
- Lennar Corporation (1,474,516)
Frequently asked questions
How many fans does Century 21 have in United States?
Century 21 has an estimated audience of 1,589,422 people in United States, concentrated in New York and Texas.
What is the gender split and age of Century 21 fans?
54.6% of Century 21 fans are female, 45.4% are male, with an average age of 41.5 years.
Which brands do Century 21 fans like most?
Century 21 fans show strongest brand affinity for Bank account (3.43×), Natural rubber (1.72×), and JDSU (2.02×) over the country average.
Where do Century 21 fans live in United States?
Century 21 fans in United States are most concentrated in New York (reach 211,378), Texas (reach 89,576), and California (reach 88,261). These three regions account for the largest share of the active audience.
What other brands do Century 21 fans also like?
Beyond Century 21 itself, the audience over-indexes on Natural rubber (1.72×), JDSU (2.02×), Jesse Plemons (2.28×), and Nebraska Cornhuskers football (2.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Century 21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.