A data profile of the people who buy, follow and care about Century 21 in France — modelled from more than twelve digital signal sources. Century 21 has an estimated audience of 2,603,681 people in France.
The average Century 21 fan in France is 42.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Occitanie, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas Gift, Property finder, with strongest over-indexing on Love & Sex (262.22× the country average).
Demographically, the Century 21 audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Century 21 fan in France is balanced, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Century 21 profile in France.
53.5% are female, 46.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.4 |
| Estimated audience size | 2,603,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Century 21 audience comes from France.
| Country | Share |
|---|---|
| France | 37.8% |
| United States | 21.9% |
| Portugal | 9.9% |
Where the Century 21 audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~200K | 1.55× | |
| 02 | Centre-Val de Loire | ~100K | 1.34× | |
| 03 | Île-de-France | ~600K | 1.28× | |
| 04 | Occitanie | ~300K | 1.27× | |
| 05 | Normandy | ~100K | 1.02× | |
| 06 | Nouvelle-Aquitaine | ~200K | 1.00× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 08 | Grand Est | ~200K | 0.94× | |
| 09 | Auvergne-Rhône-Alpes | ~300K | 0.91× | |
| 10 | Brittany | ~100K | 0.75× | |
| 11 | Pays de la Loire | ~100K | 0.68× | |
| 12 | Corsica | ~9K | 0.66× | |
| 13 | Hauts-de-France | ~100K | 0.62× |
The strongest cross-interests of the Century 21 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 262.22× | ||
| 02 | Selfridges | Shopping | 232.09× | ||
| 03 | Christmas Gift | Kids & Family | 29.73× | ||
| 04 | Christmas tree | Kids & Family | 26.45× | ||
| 05 | Property finder | Home & Garden | 18.74× | ||
| 06 | Girl power | Politics & Society | 17.15× | ||
| 07 | Breast Cancer awareness | Health | 14.09× | ||
| 08 | Sustainable products | Politics & Society | 13.73× | ||
| 09 | Broadcasting of sports events | Movies & TV | 9.47× | ||
| 10 | Kitchen garden | Home & Garden | 9.42× | ||
| 11 | Dentistry | Business & Career | 9.07× | ||
| 12 | Residential area | Home & Garden | 8.68× | ||
| 13 | Zoom lens | Technology & Electronics | 8.46× | ||
| 14 | Hormone | Health | 6.62× | ||
| 15 | Real estate broker | Home & Garden | 5.52× | ||
| 16 | First-time buyer | Shopping | 5.42× | ||
| 17 | Scandinavian design | Home & Garden | 4.60× | ||
| 18 | Apartment | Business & Career | 2.85× | ||
| 19 | Real property | Home & Garden | 2.39× | ||
| 20 | Personal finance | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.99× | |
| Travelling | THRILL | 2.17× | |
| Career Orientation | POWER | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.84× | |
| Extroversion | THRILL | 0.88× | |
| Tradition | CONSERVATISM | 0.88× |
Century 21's target market in France covers an estimated 2,603,681 people, concentrated in Île-de-France and Occitanie.
53.5% of the Century 21 audience are female, 46.5% are male, with an average age of 42.4 years.
Century 21 fans show strongest brand affinity for Love & Sex (262.22×), Christmas Gift (29.73×), and Property finder (18.74×) over the country average.
Century 21 fans in France are most concentrated in Île-de-France (reach ~600K), Occitanie (reach ~300K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Century 21 itself, the audience over-indexes on Christmas Gift (29.73×), Property finder (18.74×), Christmas tree (26.45×), and Sustainable products (13.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Century 21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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