ERA Audience in United States

ERA has an estimated audience of 1,550,848 people in United States. 54.6% are female, 45.4% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Property finder, Diabetes mellitus awareness, Singer-songwriter, Planet Fitness, Autism Awareness.
The average ERA fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Property finder, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Property finder (8.98× the country average). Demographically, the ERA audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Real estate
Demographics of ERA fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.5 |
| Estimated audience size | 1,550,848 |
Audience persona
The typical ERA fan in United States is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 167,938 | 0.98× |
| Texas | 146,800 | 1.1× |
| New York | 119,049 | 1.37× |
| Florida | 111,022 | 1.06× |
| Pennsylvania | 66,995 | 1.28× |
| Illinois | 62,685 | 1.21× |
| Ohio | 58,101 | 1.22× |
| Michigan | 50,290 | 1.24× |
| Georgia | 44,925 | 0.94× |
| North Carolina | 43,256 | 0.93× |
| New Jersey | 42,210 | 1.07× |
| Virginia | 39,481 | 1.05× |
| Massachusetts | 35,748 | 1.17× |
| Tennessee | 30,836 | 0.99× |
| Maryland | 30,272 | 1.14× |
| Arizona | 30,008 | 0.95× |
| Indiana | 29,764 | 1.05× |
| Missouri | 28,085 | 1.12× |
| Washington | 27,415 | 0.88× |
| Louisiana | 25,209 | 1.26× |
| Wisconsin | 24,797 | 1.06× |
| Alabama | 21,971 | 1.01× |
| South Carolina | 21,752 | 0.93× |
| Minnesota | 20,779 | 0.94× |
| Colorado | 19,693 | 0.81× |
| Kentucky | 19,601 | 1.01× |
| Connecticut | 17,094 | 1.1× |
| Oklahoma | 16,248 | 0.94× |
| Oregon | 15,757 | 0.89× |
| Mississippi | 13,211 | 1.03× |
| Arkansas | 13,116 | 1.03× |
| Nevada | 12,940 | 0.86× |
| Utah | 12,392 | 0.89× |
| Kansas | 11,286 | 0.92× |
| Iowa | 11,192 | 0.88× |
| West Virginia | 9,494 | 1.31× |
| Nebraska | 8,711 | 1.12× |
| Washington, District of Columbia | 7,294 | 1.56× |
| New Mexico | 6,889 | 0.89× |
| Hawaii | 5,767 | 0.87× |
| Idaho | 5,606 | 0.72× |
| Rhode Island | 5,046 | 1.02× |
| New Hampshire | 4,958 | 0.81× |
| Maine | 4,379 | 0.79× |
| Delaware | 3,787 | 0.89× |
| Montana | 3,190 | 0.74× |
| South Dakota | 2,824 | 0.79× |
| Vermont | 2,414 | 0.89× |
| Alaska | 2,347 | 0.71× |
| North Dakota | 2,340 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Property finder | 8.98× | Home & Garden |
| Diabetes mellitus awareness | 4.41× | Health |
| Singer-songwriter | 2.65× | Music & Radio |
| Planet Fitness | 2.61× | Sports |
| Autism Awareness | 5.99× | Health |
| Qatar Airways | 9.84× | Travel & Leisure |
| Peter Dinklage | 9.19× | Movies & TV |
| Diaper bag | 3.44× | Kids & Family |
| Microblogging | 4.45× | Technology & Electronics |
| First-time buyer | 2.9× | Shopping |
| Emilia Clarke | 6.05× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Daniel Day-Lewis | 6.54× | Movies & TV |
| Hobby Lobby | 1.55× | Home & Garden |
| FIFA World Cup | 1.57× | Sports |
| Income tax | 4.69× | Business & Career |
| Golf Channel | 2.27× | Sports |
| Apartment | 1.54× | Business & Career |
| Renovation | 1.64× | Home & Garden |
| Clarinet | 3.44× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.74 |
| Luxury Orientation | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.32 |
| Quality Awareness | PREMIUM | 1.3 |
| Risk Appetite | THRILL | 1.22 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Portugal | 8.0% |
| Brazil | 7.9% |
See ERA audiences in other countries
More Real estate audiences in United States
- Coldwell Banker (4,415,639)
- Keller Williams Realty (4,218,401)
- Keller Williams (3,666,789)
- Century 21 (1,589,423)
- Lennar Corporation (1,474,516)
Frequently asked questions
How many fans does ERA have in United States?
ERA has an estimated audience of 1,550,848 people in United States, concentrated in California and Texas.
What is the gender split and age of ERA fans?
54.6% of ERA fans are female, 45.4% are male, with an average age of 41.5 years.
Which brands do ERA fans like most?
ERA fans show strongest brand affinity for Property finder (8.98×), Diabetes mellitus awareness (4.41×), and Singer-songwriter (2.65×) over the country average.
Where do ERA fans live in United States?
ERA fans in United States are most concentrated in California (reach 167,938), Texas (reach 146,800), and New York (reach 119,049). These three regions account for the largest share of the active audience.
What other brands do ERA fans also like?
Beyond ERA itself, the audience over-indexes on Diabetes mellitus awareness (4.41×), Singer-songwriter (2.65×), Planet Fitness (2.61×), and Autism Awareness (5.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for ERA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.