ERA Audience in United States

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ERA has an estimated audience of 1,550,848 people in United States. 54.6% are female, 45.4% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Property finder, Diabetes mellitus awareness, Singer-songwriter, Planet Fitness, Autism Awareness.

The average ERA fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Property finder, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Property finder (8.98× the country average). Demographically, the ERA audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Real estate

Demographics of ERA fans

Demographic split for ERA audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.5
Estimated audience size1,550,848

Audience persona

The typical ERA fan in United States is balanced, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.

Top regions in United States

Top regions ranked by reach for ERA in United States
RegionReachAffinity
California167,9380.98×
Texas146,8001.1×
New York119,0491.37×
Florida111,0221.06×
Pennsylvania66,9951.28×
Illinois62,6851.21×
Ohio58,1011.22×
Michigan50,2901.24×
Georgia44,9250.94×
North Carolina43,2560.93×
New Jersey42,2101.07×
Virginia39,4811.05×
Massachusetts35,7481.17×
Tennessee30,8360.99×
Maryland30,2721.14×
Arizona30,0080.95×
Indiana29,7641.05×
Missouri28,0851.12×
Washington27,4150.88×
Louisiana25,2091.26×
Wisconsin24,7971.06×
Alabama21,9711.01×
South Carolina21,7520.93×
Minnesota20,7790.94×
Colorado19,6930.81×
Kentucky19,6011.01×
Connecticut17,0941.1×
Oklahoma16,2480.94×
Oregon15,7570.89×
Mississippi13,2111.03×
Arkansas13,1161.03×
Nevada12,9400.86×
Utah12,3920.89×
Kansas11,2860.92×
Iowa11,1920.88×
West Virginia9,4941.31×
Nebraska8,7111.12×
Washington, District of Columbia7,2941.56×
New Mexico6,8890.89×
Hawaii5,7670.87×
Idaho5,6060.72×
Rhode Island5,0461.02×
New Hampshire4,9580.81×
Maine4,3790.79×
Delaware3,7870.89×
Montana3,1900.74×
South Dakota2,8240.79×
Vermont2,4140.89×
Alaska2,3470.71×
North Dakota2,3400.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ERA audience
BrandAffinityCategory
Property finder8.98×Home & Garden
Diabetes mellitus awareness4.41×Health
Singer-songwriter2.65×Music & Radio
Planet Fitness2.61×Sports
Autism Awareness5.99×Health
Qatar Airways9.84×Travel & Leisure
Peter Dinklage9.19×Movies & TV
Diaper bag3.44×Kids & Family
Microblogging4.45×Technology & Electronics
First-time buyer2.9×Shopping
Emilia Clarke6.05×Movies & TV
Do it yourself (DIY)1.58×Home & Garden
Daniel Day-Lewis6.54×Movies & TV
Hobby Lobby1.55×Home & Garden
FIFA World Cup1.57×Sports
Income tax4.69×Business & Career
Golf Channel2.27×Sports
Apartment1.54×Business & Career
Renovation1.64×Home & Garden
Clarinet3.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ERA audience
TraitClusterScore
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.44
DIY MentalityTHRILL1.32
Quality AwarenessPREMIUM1.3
Risk AppetiteTHRILL1.22
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for ERA
CountryShare
United States18.6%
Portugal8.0%
Brazil7.9%

See ERA audiences in other countries

More Real estate audiences in United States

Frequently asked questions

How many fans does ERA have in United States?

ERA has an estimated audience of 1,550,848 people in United States, concentrated in California and Texas.

What is the gender split and age of ERA fans?

54.6% of ERA fans are female, 45.4% are male, with an average age of 41.5 years.

Which brands do ERA fans like most?

ERA fans show strongest brand affinity for Property finder (8.98×), Diabetes mellitus awareness (4.41×), and Singer-songwriter (2.65×) over the country average.

Where do ERA fans live in United States?

ERA fans in United States are most concentrated in California (reach 167,938), Texas (reach 146,800), and New York (reach 119,049). These three regions account for the largest share of the active audience.

What other brands do ERA fans also like?

Beyond ERA itself, the audience over-indexes on Diabetes mellitus awareness (4.41×), Singer-songwriter (2.65×), Planet Fitness (2.61×), and Autism Awareness (5.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ERA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.