Rascasse Audience Intelligence

ERA Target Market in United States

A data profile of the people who buy, follow and care about ERA in United States — modelled from more than twelve digital signal sources. ERA has an estimated audience of 1,553,620 people in United States.

#5among Real estate in United States#1796among Brand in United States#923in Home & Garden

The average ERA fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Property finder, Peter Dinklage, Emilia Clarke, with strongest over-indexing on Property finder (8.58× the country average).

Demographically, the ERA audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ERA fan in United States is balanced, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.

Category: Home & Garden · Type: Brand · Subtype: Real estate

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ERA profile in United States.

Audience size
1.6M
in United States
Gender
53.8%♀
46.2% male
Age
39.7
average years
Country rank
#17278
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ERA

53.8% are female, 46.2% are male, average age 39.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for ERA audience in United States
MetricValue
Female53.8%
Male46.2%
Average age39.7
Estimated audience size1,553,620
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the ERA audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

18.4%

of the worldwide ERA audience comes from United States.

Worldwide audience distribution share by country for ERA
CountryShare
United States18.4%
Portugal7.9%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ERA audience in United States is strongest.

Fig. 05

Top regions by affinity

ERA customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.49×
02Pennsylvania~70K1.40×
03West Virginia~10K1.37×
04New York~100K1.33×
05Michigan~50K1.27×
06Louisiana~20K1.27×
07Ohio~60K1.19×
08Illinois~60K1.16×
09Massachusetts~30K1.16×
10Missouri~30K1.12×
11Texas~100K1.11×
12Nebraska~8K1.11×
13Maryland~30K1.10×
14Connecticut~20K1.08×
15Wisconsin~20K1.07×
16Mississippi~10K1.07×
17Rhode Island~5K1.07×
18New Jersey~40K1.06×
19Alabama~20K1.04×
20Arkansas~10K1.04×
21Florida~100K1.03×
22Indiana~30K1.03×
23Virginia~40K1.00×
24Kentucky~20K1.00×
25Tennessee~30K0.99×
26Vermont~3K0.97×
27California~200K0.95×
28Oklahoma~20K0.94×
29Kansas~10K0.94×
30Arizona~30K0.93×
31New Mexico~7K0.93×
32Georgia~40K0.91×
33South Carolina~20K0.91×
34North Carolina~40K0.90×
35Minnesota~20K0.90×
36Utah~10K0.90×
37Delaware~4K0.90×
38Hawaii~6K0.89×
39Iowa~10K0.87×
40Nevada~10K0.86×
41South Dakota~3K0.85×
42New Hampshire~5K0.84×
43Washington~20K0.83×
44Oregon~10K0.82×
45Maine~4K0.82×
46North Dakota~3K0.82×
47Alaska~3K0.79×
48Colorado~20K0.77×
49Montana~3K0.77×
50Idaho~6K0.76×
Fig. 06

Affinity by region

Affinity by region — ERA, United States
0.76×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ERA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ERA audience
#·InterestCategoryAffinity×
01Z GallerieArts & Culture17.99×
02Peter DinklageMovies & TV17.77×
03Matt LeBlancMovies & TV14.74×
04Emilia ClarkeMovies & TV12.10×
05Serviced apartmentTravel & Leisure11.64×
06FirefoxInternet & Social Media11.09×
07Colin FarrellMovies & TV9.03×
08Wisconsin Badgers men's basketballSports8.61×
09Property finderHome & Garden8.58×
10VulturePets & Animals6.78×
11Qatar AirwaysTravel & Leisure5.75×
12Residential areaHome & Garden3.70×
13Diaper bagKids & Family3.21×
14Discount TireShopping3.02×
15First-time buyerShopping2.63×
16Modern architectureArts & Culture2.13×
17ApartmentBusiness & Career1.84×
18Planet FitnessSports1.81×
19Real estate brokerHome & Garden1.78×
20RenovationHome & Garden1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ERA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ERA audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.48×
Design AffinityPREMIUM1.45×
IndulgenceJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ERA audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.92×
ExtroversionTHRILL0.94×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ERA's target market in United States?

ERA's target market in United States covers an estimated 1,553,620 people, concentrated in California and Texas.

02

What is the gender split and age of ERA customers?

53.8% of the ERA audience are female, 46.2% are male, with an average age of 39.7 years.

03

Which brands do ERA fans like most?

ERA fans show strongest brand affinity for Property finder (8.58×), Peter Dinklage (17.77×), and Emilia Clarke (12.1×) over the country average.

04

Where do ERA fans live in United States?

ERA fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ERA fans also like?

Beyond ERA itself, the audience over-indexes on Peter Dinklage (17.77×), Emilia Clarke (12.1×), Firefox (11.09×), and Matt LeBlanc (14.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Real estate audiences in United States

See ERA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ERA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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