Redfin Audience in United States

Redfin logo

Redfin has an estimated audience of 13,648,966 people in United States. 53.6% are female, 46.4% are male, average age 39.8. Top regions: California, Washington, Illinois. Top brand affinities: Compass, U-Haul, Nextdoor, Chase (bank), Lowe's.

The average Redfin fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Illinois. Top brand affinities include Compass, U-Haul, Nextdoor, with strongest over-indexing on Compass (12.38× the country average). Demographically, the Redfin audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Redfin fans

Demographic split for Redfin audience in United States
MetricValue
Female53.6%
Male46.4%
Average age39.8
Estimated audience size13,648,966

Audience persona

The typical Redfin fan in United States is balanced, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Compass.

Top regions in United States

Top regions ranked by reach for Redfin in United States
RegionReachAffinity
California3,993,4162.66×
Washington1,480,1195.41×
Illinois1,262,4402.78×
Texas840,0560.72×
Florida794,4620.86×
Maryland748,6243.19×
Virginia617,6171.86×
New York530,0400.69×
Massachusetts478,5211.78×
Oregon419,4062.68×
Pennsylvania404,4330.88×
Arizona365,0141.31×
Georgia341,0190.81×
North Carolina313,4390.76×
Colorado297,0391.38×
New Jersey272,4580.78×
Ohio233,1800.55×
Tennessee224,9480.82×
Michigan214,7220.6×
Nevada178,4531.35×
Wisconsin160,5020.78×
Indiana142,9560.57×
South Carolina139,1650.68×
Minnesota123,1550.63×
Missouri109,2900.5×
Connecticut98,0810.72×
Washington, District of Columbia85,8122.09×
Louisiana83,3650.47×
Hawaii79,2091.35×
Utah78,1770.64×
Alabama71,9040.38×
Kentucky69,3810.41×
New Hampshire68,2641.27×
Oklahoma67,7580.45×
Idaho59,4560.87×
Maine48,6230.99×
Arkansas42,6240.38×
Kansas40,2300.37×
Delaware39,3541.05×
Rhode Island35,4070.81×
Iowa30,3040.27×
Mississippi28,8640.26×
West Virginia26,7480.42×
New Mexico24,1290.35×
Nebraska23,4280.34×
Vermont16,4860.69×
Montana13,1100.35×
Alaska10,3780.36×
South Dakota7,8050.25×
Wyoming5,4060.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Redfin audience
BrandAffinityCategory
Compass12.38×Home & Garden
U-Haul4.53×Business & Career
Nextdoor6.89×Internet & Social Media
Chase (bank)2.57×Business & Career
Lowe's1.87×Shopping
Blue Buffalo14.8×Pets & Animals
realtor.com3.75×Home & Garden
Planet Fitness1.78×Sports
Capital One1.78×Business & Career
Real estate broker1.81×Home & Garden
Craigslist1.81×Shopping
Bank of America1.63×Business & Career
Google Drive1.64×Technology & Electronics
IKEA1.65×Home & Garden
Property finder2.21×Home & Garden
Mortgage loans1.54×Business & Career
MLB.com2.76×Sports
LA Fitness2.14×Sports
Meditation1.61×Health
Pregnancy1.71×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Redfin audience
TraitClusterScore
Design AffinityPREMIUM1.89
Luxury OrientationPREMIUM1.68
Quality AwarenessPREMIUM1.57
LGBTQ+ IdentityOPEN1.54
DIY MentalityTHRILL1.52
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Redfin
CountryShare
United States87.3%
China2.7%
India1.2%

See Redfin audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Redfin have in United States?

Redfin has an estimated audience of 13,648,966 people in United States, concentrated in California and Washington.

What is the gender split and age of Redfin fans?

53.6% of Redfin fans are female, 46.4% are male, with an average age of 39.8 years.

Which brands do Redfin fans like most?

Redfin fans show strongest brand affinity for Compass (12.38×), U-Haul (4.53×), and Nextdoor (6.89×) over the country average.

Where do Redfin fans live in United States?

Redfin fans in United States are most concentrated in California (reach 3,993,416), Washington (reach 1,480,119), and Illinois (reach 1,262,440). These three regions account for the largest share of the active audience.

What other brands do Redfin fans also like?

Beyond Redfin itself, the audience over-indexes on U-Haul (4.53×), Nextdoor (6.89×), Chase (bank) (2.57×), and Lowe's (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Redfin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.