Nextdoor Audience in United States

Nextdoor has an estimated audience of 7,861,401 people in United States. 55.7% are female, 44.3% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: River Island, Behati Prinsloo, Staples (Canada), Jrue Holiday, Kia Sportage.

The average Nextdoor fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include River Island, Behati Prinsloo, Staples (Canada), with strongest over-indexing on River Island (41.78× the country average). Demographically, the Nextdoor audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Video game

Demographics of Nextdoor fans

Demographic split for Nextdoor audience in United States
MetricValue
Female55.7%
Male44.3%
Average age42.8
Estimated audience size7,861,401

Audience persona

The typical Nextdoor fan in United States is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for River Island.

Top regions in United States

Top regions ranked by reach for Nextdoor in United States
RegionReachAffinity
California1,834,2282.12×
Texas1,002,7161.48×
Florida828,2391.56×
Colorado378,1593.05×
North Carolina376,0131.59×
Arizona357,1042.22×
New York313,6260.71×
Georgia310,6221.28×
Pennsylvania238,7580.9×
Virginia228,4831.19×
Illinois227,3550.87×
Washington210,9441.34×
Ohio208,4480.86×
Michigan185,7760.9×
Oregon177,6121.97×
South Carolina168,3211.42×
Maryland154,1591.14×
New Jersey151,4500.76×
Tennessee148,0480.94×
Minnesota132,4951.18×
Indiana129,5270.9×
Missouri119,6330.94×
Massachusetts114,2810.74×
Wisconsin109,0900.92×
Nevada104,6241.38×
Louisiana78,0070.77×
Alabama74,5380.68×
Kentucky71,8910.73×
New Mexico71,5661.82×
Oklahoma68,1400.78×
Connecticut66,0860.84×
Kansas53,0470.86×
Idaho48,1371.22×
Utah43,6530.62×
Delaware36,6201.69×
Arkansas36,3140.56×
Nebraska36,0080.91×
Mississippi31,9040.49×
Iowa29,1900.45×
Hawaii25,9770.77×
Rhode Island18,4090.74×
Washington, District of Columbia18,0190.76×
New Hampshire15,5980.5×
Maine15,0530.53×
Montana11,3610.52×
West Virginia11,3030.31×
Alaska7,7480.46×
North Dakota7,5620.47×
South Dakota5,7720.32×
Wyoming5,4450.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nextdoor audience
BrandAffinityCategory
River Island41.78×Fashion & Accessoires
Behati Prinsloo52.73×Fashion & Accessoires
Staples (Canada)6.82×Business & Career
Jrue Holiday25.48×Sports
Kia Sportage24.64×Cars & Mobility
MSN3.95×News
Mark Twain20.86×Literature
Great Clips4.99×Beauty & Wellness
Redfin6.14×Home & Garden
Aldi2.85×Shopping
Honda HR-V16.43×Cars & Mobility
Felicity Jones14.1×Movies & TV
Chuck Norris3.75×Movies & TV
Hobby Lobby2.3×Home & Garden
Pre-school playgroup18.36×Kids & Family
Real property2.94×Home & Garden
Everybody Loves Raymond9.8×Movies & TV
Zach LaVine14.1×Sports
Deion Sanders4.88×Sports
Infographic7.91×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nextdoor audience
TraitClusterScore
Quality AwarenessPREMIUM1.36
Design AffinityPREMIUM1.21
Price SensitivityPREMIUM1.16
Career OrientationPOWER1.08
Social Media UsageJOY1.06
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Nextdoor
CountryShare
United States67.5%
United Kingdom11.3%
Canada2.0%

See Nextdoor audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Nextdoor have in United States?

Nextdoor has an estimated audience of 7,861,401 people in United States, concentrated in California and Texas.

What is the gender split and age of Nextdoor fans?

55.7% of Nextdoor fans are female, 44.3% are male, with an average age of 42.8 years.

Which brands do Nextdoor fans like most?

Nextdoor fans show strongest brand affinity for River Island (41.78×), Behati Prinsloo (52.73×), and Staples (Canada) (6.82×) over the country average.

Where do Nextdoor fans live in United States?

Nextdoor fans in United States are most concentrated in California (reach 1,834,228), Texas (reach 1,002,716), and Florida (reach 828,239). These three regions account for the largest share of the active audience.

What other brands do Nextdoor fans also like?

Beyond Nextdoor itself, the audience over-indexes on Behati Prinsloo (52.73×), Staples (Canada) (6.82×), Jrue Holiday (25.48×), and Kia Sportage (24.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nextdoor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.