Rascasse Audience Intelligence

Lands' End Target Market in United States

A data profile of the people who buy, follow and care about Lands' End in United States — modelled from more than twelve digital signal sources. Lands' End has an estimated audience of 9,381,996 people in United States.

#392among Brand in United States#195in Fashion & Accessoires

The average Lands' End fan in United States is 50.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Pennsylvania.

Top brand affinities include virgin suicides, Drama movies, Staples Inc., with strongest over-indexing on virgin suicides (30.82× the country average).

Demographically, the Lands' End audience skews more female with an average age of 50.7, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lands' End fan in United States is more female, around 50.7 years old, with strong Creativity tendencies and a notable affinity for virgin suicides.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lands' End profile in United States.

Audience size
9.4M
in United States
Gender
78.9%♀
21.1% male
Age
50.7
average years
Country rank
#3811
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lands' End

78.9% are female, 21.1% are male, average age 50.7.

Fig. 02

Gender split

78.9%
Female
21.1%
Male
Demographic split for Lands' End audience in United States
MetricValue
Female78.9%
Male21.1%
Average age50.7
Estimated audience size9,381,996
Fig. 03

Age distribution

Ø 50.7
average years
Age distribution of the Lands' End audience in United States
Age bracketShare%
16-193%
20-297%
30-3914%
40-4924%
50+53%
Fig. 04

Worldwide distribution

83.4%

of the worldwide Lands' End audience comes from United States.

Worldwide audience distribution share by country for Lands' End
CountryShare
United States83.4%
United Kingdom5.5%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lands' End audience in United States is strongest.

Fig. 05

Top regions by affinity

Lands' End customers by region in United States
#RegionReachAffinity×
01Vermont~30K2.13×
02Wisconsin~300K2.09×
03New Hampshire~70K1.93×
04Massachusetts~300K1.81×
05Maine~60K1.80×
06Minnesota~200K1.64×
07Delaware~40K1.61×
08Rhode Island~50K1.57×
09Connecticut~100K1.47×
10Pennsylvania~400K1.35×
11Michigan~300K1.32×
12Maryland~200K1.23×
13Ohio~300K1.18×
14New Jersey~300K1.18×
15New York~600K1.17×
16Virginia~300K1.15×
17South Carolina~200K1.13×
18North Carolina~300K1.07×
19Illinois~300K1.06×
20Kentucky~100K1.06×
21Iowa~80K1.05×
22West Virginia~40K0.98×
23Alaska~20K0.95×
24Tennessee~200K0.94×
25Indiana~200K0.94×
26Missouri~100K0.89×
27Montana~20K0.88×
28Alabama~100K0.86×
29Kansas~60K0.84×
30Nebraska~40K0.81×
31North Dakota~10K0.77×
32Washington~100K0.75×
33Idaho~30K0.75×
34Washington, District of Columbia~20K0.75×
35South Dakota~20K0.75×
36Georgia~200K0.73×
37Oregon~80K0.72×
38Arkansas~50K0.72×
39Mississippi~50K0.70×
40Colorado~100K0.68×
41Louisiana~70K0.61×
42Oklahoma~60K0.60×
43New Mexico~20K0.53×
44Florida~300K0.52×
45Utah~40K0.52×
46Arizona~90K0.49×
47Hawaii~20K0.46×
48Texas~400K0.45×
49California~400K0.43×
50Nevada~30K0.31×
Fig. 06

Affinity by region

Affinity by region — Lands' End, United States
0.31×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lands' End audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lands' End audience
#·InterestCategoryAffinity×
01WaterstonesLiterature32.62×
02virgin suicidesMovies & TV30.82×
03Chico's (clothing retailer)Fashion & Accessoires6.22×
04Staples Inc.Business & Career3.12×
05IHOPFood & Beverages3.09×
06Diane KeatonMovies & TV2.83×
07J. C. PenneyShopping2.56×
08Drama moviesMovies & TV2.47×
09Hobby LobbyHome & Garden2.31×
10Nordstrom rackFashion & Accessoires2.22×
11PerfectionBusiness & Career2.19×
12Macy'sShopping1.98×
13GodPolitics & Society1.90×
14Heart (novel)Literature1.82×
15AldiShopping1.77×
16PinterestInternet & Social Media1.68×
17MSNNews1.66×
18Mitch McConnellPolitics & Society1.64×
19KnowledgeBusiness & Career1.55×
20HistoryLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lands' End audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lands' End audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.49×
Community OrientationOPEN1.46×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lands' End audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.98×
Career OrientationPOWER0.98×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lands' End's target market in United States?

Lands' End's target market in United States covers an estimated 9,381,996 people, concentrated in New York and California.

02

What is the gender split and age of Lands' End customers?

78.9% of the Lands' End audience are female, 21.1% are male, with an average age of 50.7 years.

03

Which brands do Lands' End fans like most?

Lands' End fans show strongest brand affinity for virgin suicides (30.82×), Drama movies (2.47×), and Staples Inc. (3.12×) over the country average.

04

Where do Lands' End fans live in United States?

Lands' End fans in United States are most concentrated in New York (reach ~600K), California (reach ~400K), and Pennsylvania (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lands' End fans also like?

Beyond Lands' End itself, the audience over-indexes on Drama movies (2.47×), Staples Inc. (3.12×), Hobby Lobby (2.31×), and IHOP (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Lands' End audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lands' End. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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