Lands' End Audience in United States

Lands' End logo

Lands' End has an estimated audience of 9,217,703 people in United States. 78.9% are female, 21.1% are male, average age 50.7. Top regions: New York, California, Pennsylvania. Top brand affinities: virgin suicides, Drama movies, Staples Inc., Hobby Lobby, IHOP.

The average Lands' End fan in United States is 50.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include virgin suicides, Drama movies, Staples Inc., with strongest over-indexing on virgin suicides (30.82× the country average). Demographically, the Lands' End audience skews more female with an average age of 50.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Lands' End fans

Demographic split for Lands' End audience in United States
MetricValue
Female78.9%
Male21.1%
Average age50.7
Estimated audience size9,217,703

Audience persona

The typical Lands' End fan in United States is more female, around 50.7 years old, with strong Sustainability tendencies and a notable affinity for virgin suicides.

Top regions in United States

Top regions ranked by reach for Lands' End in United States
RegionReachAffinity
New York639,6431.24×
California486,5910.48×
Pennsylvania439,9621.42×
Texas377,5290.48×
Illinois342,7291.12×
Florida341,8570.55×
Massachusetts339,2771.87×
Ohio335,8081.18×
Michigan320,6631.33×
North Carolina304,0771.1×
Wisconsin295,6002.13×
New Jersey294,2381.26×
Virginia265,1281.18×
Minnesota219,0621.66×
Georgia213,2590.75×
Maryland203,0531.28×
Tennessee172,4300.93×
Indiana161,7080.96×
South Carolina154,8101.12×
Washington144,6720.78×
Connecticut141,4361.53×
Missouri132,0610.89×
Kentucky118,9481.03×
Alabama104,6880.81×
Colorado102,7830.71×
Arizona93,2080.5×
Iowa79,4201.05×
Oregon76,1550.72×
Louisiana69,8830.59×
New Hampshire66,4831.83×
Maine60,9511.85×
Oklahoma60,7850.59×
Kansas59,9330.83×
Arkansas51,6630.68×
Mississippi48,7880.64×
Rhode Island44,7781.53×
Utah43,8680.53×
Delaware40,9621.61×
West Virginia38,5280.9×
Nebraska37,5420.81×
Idaho34,3990.74×
Vermont32,5182.01×
Nevada26,3050.3×
New Mexico23,0440.5×
Washington, District of Columbia21,2400.77×
Montana21,2330.83×
Hawaii17,4980.44×
Alaska17,2450.87×
South Dakota14,6070.69×
North Dakota13,7170.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lands' End audience
BrandAffinityCategory
virgin suicides30.82×Movies & TV
Drama movies2.47×Movies & TV
Staples Inc.3.12×Business & Career
Hobby Lobby2.31×Home & Garden
IHOP3.09×Food & Beverages
Chico's (clothing retailer)6.22×Fashion & Accessoires
Waterstones32.62×Literature
Macy's1.98×Shopping
J. C. Penney2.56×Shopping
Pinterest1.68×Internet & Social Media
God1.9×Politics & Society
Nordstrom rack2.22×Fashion & Accessoires
Diane Keaton2.83×Movies & TV
Aldi1.77×Shopping
History1.54×Literature
Knowledge1.55×Business & Career
Heart (novel)1.82×Literature
Perfection2.19×Business & Career
MSN1.66×News
Jesus1.75×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lands' End audience
TraitClusterScore
SustainabilityBALANCE2.37
Design AffinityPREMIUM2.05
IndulgenceJOY1.58
CreativityOPEN1.39
Family OrientationCONSERVATISM1.36
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Lands' End
CountryShare
United States82.2%
United Kingdom6.0%
Germany5.8%

See Lands' End audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Lands' End have in United States?

Lands' End has an estimated audience of 9,217,703 people in United States, concentrated in New York and California.

What is the gender split and age of Lands' End fans?

78.9% of Lands' End fans are female, 21.1% are male, with an average age of 50.7 years.

Which brands do Lands' End fans like most?

Lands' End fans show strongest brand affinity for virgin suicides (30.82×), Drama movies (2.47×), and Staples Inc. (3.12×) over the country average.

Where do Lands' End fans live in United States?

Lands' End fans in United States are most concentrated in New York (reach 639,643), California (reach 486,591), and Pennsylvania (reach 439,962). These three regions account for the largest share of the active audience.

What other brands do Lands' End fans also like?

Beyond Lands' End itself, the audience over-indexes on Drama movies (2.47×), Staples Inc. (3.12×), Hobby Lobby (2.31×), and IHOP (3.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lands' End. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.