A data profile of the people who buy, follow and care about Heart (novel) in United States — modelled from more than twelve digital signal sources. Heart (novel) has an estimated audience of 55,989,421 people in United States.
Heart (novel) has an estimated audience of 55,989,421 people in United States. Top brand affinities: Hobby Lobby, MSN, Real property, J. C. Penney, Greeting card.
Top brand affinities include Hobby Lobby, MSN, Real property, with strongest over-indexing on Hobby Lobby (1.71× the country average).
The typical Heart (novel) fan in United States shows strong Community Orientation tendencies and a notable affinity for Hobby Lobby.
The key figures that characterise the Heart (novel) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 55,989,421 |
of the worldwide Heart (novel) audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.6% |
| India | 6.6% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Heart (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greeting card | Kids & Family | 2.96× | ||
| 02 | Real property | Home & Garden | 2.08× | ||
| 03 | Hormone | Health | 2.02× | ||
| 04 | J. C. Penney | Shopping | 1.85× | ||
| 05 | Made in USA | Business & Career | 1.82× | ||
| 06 | Dillard's | Fashion & Accessoires | 1.78× | ||
| 07 | Genetics | Kids & Family | 1.72× | ||
| 08 | Hobby Lobby | Home & Garden | 1.71× | ||
| 09 | Diane Keaton | Movies & TV | 1.71× | ||
| 10 | Diaper bag | Kids & Family | 1.69× | ||
| 11 | Anthropologie | Shopping | 1.63× | ||
| 12 | Microwave oven | Home & Garden | 1.62× | ||
| 13 | Dentistry | Business & Career | 1.59× | ||
| 14 | Five Below | Shopping | 1.58× | ||
| 15 | Countertop | Home & Garden | 1.57× | ||
| 16 | MSN | News | 1.56× | ||
| 17 | Nordstrom rack | Fashion & Accessoires | 1.56× | ||
| 18 | IHOP | Food & Beverages | 1.54× | ||
| 19 | Facial | Beauty & Wellness | 1.54× | ||
| 20 | Creative Commons | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Indulgence | JOY | 1.27× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Heart (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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