Heart (novel) Audience in United States
Heart (novel) has an estimated audience of 55,989,421 people in United States. Top brand affinities: Hipster, Cherish (group), Israel, TV Fanatic, Kikar HaShabbat.
Top brand affinities include Hipster, Cherish (group), Israel, with strongest over-indexing on Hipster (15.88× the country average).
Category: Literature · Type: Topic
Demographics of Heart (novel) fans
| Metric | Value |
|---|---|
| Estimated audience size | 55,989,421 |
Audience persona
The typical Heart (novel) fan in United States shows strong Extroversion tendencies and a notable affinity for Hipster.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hipster | 15.88× | Politics & Society |
| Cherish (group) | 12.04× | Music & Radio |
| Israel | 2.21× | Travel & Leisure |
| TV Fanatic | 10.87× | Movies & TV |
| Kikar HaShabbat | 12.8× | News |
| Vocal harmony | 2.82× | Music & Radio |
| Grinch | 2.32× | Movies & TV |
| Goop | 2.98× | Internet & Social Media |
| Kendra Scott | 1.63× | Fashion & Accessoires |
| Jeep Wagoneer | 2.98× | Cars & Mobility |
| Historic site | 2.12× | Arts & Culture |
| Home staging | 2.53× | Home & Garden |
| Google Home | 2.98× | Technology & Electronics |
| Wok | 2.98× | Food & Beverages |
| Jesse Plemons | 1.51× | Movies & TV |
| Nebraska Cornhuskers football | 1.58× | Sports |
| Governor of Michigan | 2.98× | Politics & Society |
| Fairy godmother | 2.98× | Literature |
| Cam Ward | 1.52× | Sports |
| Hibachi | 2.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| Price Sensitivity | PREMIUM | 1.03 |
| Healthy Lifestyle | BALANCE | 1 |
| Luxury Orientation | PREMIUM | 1 |
| Family Orientation | CONSERVATISM | 0.99 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| India | 6.6% |
| United Kingdom | 4.7% |
See Heart (novel) audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Heart (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.