Heart (novel) Audience in United States
Heart (novel) has an estimated audience of 55,989,421 people in United States. Top brand affinities: Kendra Scott, Blake Lively, Jeff Bezos, Diana Ross, This Is Us (TV series).
Top brand affinities include Kendra Scott, Blake Lively, Jeff Bezos, with strongest over-indexing on Kendra Scott (18.24× the country average).
Category: Literature · Type: Topic
Demographics of Heart (novel) fans
| Metric | Value |
|---|---|
| Estimated audience size | 55,989,421 |
Audience persona
The typical Heart (novel) fan in United States shows strong Extroversion tendencies and a notable affinity for Kendra Scott.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 18.24× | Fashion & Accessoires |
| Blake Lively | 14.77× | Movies & TV |
| Jeff Bezos | 15.19× | Business & Career |
| Diana Ross | 17.44× | Music & Radio |
| This Is Us (TV series) | 17.89× | Movies & TV |
| Pretty Woman | 21.72× | Movies & TV |
| Bruce Willis | 8.75× | Movies & TV |
| Ozzy Osbourne | 10.3× | Music & Radio |
| Honda Accord | 15.88× | Cars & Mobility |
| Shania Twain | 16.54× | Music & Radio |
| Ancestry.com | 15.76× | Kids & Family |
| Rent the Runway | 16.62× | Shopping |
| Full House | 15.97× | Movies & TV |
| Tom and Jerry | 16.81× | Movies & TV |
| Pretzel | 12.8× | Food & Beverages |
| Eddie Bauer | 12.04× | Fashion & Accessoires |
| Kate Moss | 19.02× | Fashion & Accessoires |
| Barbra Streisand | 11.61× | Music & Radio |
| Aruba | 13.44× | Travel & Leisure |
| Google Maps | 2.98× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| Price Sensitivity | PREMIUM | 1.03 |
| Healthy Lifestyle | BALANCE | 1 |
| Luxury Orientation | PREMIUM | 1 |
| Family Orientation | CONSERVATISM | 0.99 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| India | 6.6% |
| United Kingdom | 4.7% |
See Heart (novel) audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Heart (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.