Compass Audience in United States

Compass logo

Compass has an estimated audience of 4,151,983 people in United States. 56.2% are female, 43.8% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Fairy godmother, Alaska, Israel, Product design.

The average Compass fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Fairy godmother, Alaska, with strongest over-indexing on Historic site (4.7× the country average). Demographically, the Compass audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Compass fans

Demographic split for Compass audience in United States
MetricValue
Female56.2%
Male43.8%
Average age43.5
Estimated audience size4,151,983

Audience persona

The typical Compass fan in United States is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Compass in United States
RegionReachAffinity
California443,2680.97×
Texas378,1571.06×
Florida315,7721.12×
Pennsylvania309,3692.21×
New York224,1530.97×
Illinois137,8251×
Georgia134,2911.05×
North Carolina129,9171.04×
Ohio115,4920.9×
Virginia104,1721.03×
Michigan101,8600.94×
Washington94,9131.14×
New Jersey92,2610.87×
Tennessee89,7321.08×
Arizona80,0330.94×
Massachusetts79,7720.98×
Missouri74,4721.11×
Indiana72,4830.96×
Maryland65,6250.92×
South Carolina61,8600.99×
Colorado60,5830.93×
Alabama56,6200.98×
Wisconsin55,4030.89×
Minnesota55,3670.93×
Kentucky54,5361.05×
Louisiana53,5091×
Oregon50,3921.06×
Oklahoma49,4371.07×
Connecticut38,4000.92×
Arkansas36,9571.08×
Nevada34,3970.86×
Utah33,5050.9×
Kansas32,2110.98×
Mississippi32,0200.94×
Iowa30,5800.89×
Idaho21,3221.02×
Hawaii20,9771.18×
West Virginia19,7991.02×
New Mexico19,7680.95×
Nebraska18,4160.88×
Maine16,4181.1×
New Hampshire15,4390.94×
Washington, District of Columbia13,5991.09×
Rhode Island10,8540.82×
Montana10,7130.93×
Delaware9,5310.83×
Alaska9,4821.07×
South Dakota8,2040.85×
North Dakota6,7900.8×
Vermont6,1310.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Compass audience
BrandAffinityCategory
Historic site4.7×Arts & Culture
Fairy godmother7.67×Literature
Alaska1.53×Travel & Leisure
Israel1.87×Travel & Leisure
Product design1.66×Business & Career
Governor of Michigan6.14×Politics & Society
JDM Cars5.84×Cars & Mobility
Kansas1.82×Travel & Leisure
Goop3.55×Internet & Social Media
Cherish (group)6.7×Music & Radio
Vocal harmony2.77×Music & Radio
Hibachi4.74×Food & Beverages
Wok3.92×Food & Beverages
Nebraska Cornhuskers football2.12×Sports
Hipster5.63×Politics & Society
JDSU1.77×Business & Career
Jesse Plemons1.91×Movies & TV
Grinch2.19×Movies & TV
headspace5.02×Health
Jeep Wagoneer3.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Compass audience
TraitClusterScore
Quality AwarenessPREMIUM2.62
Luxury OrientationPREMIUM1.62
Design AffinityPREMIUM1.46
TravellingTHRILL1.37
PatriotismCONSERVATISM1.29
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Compass
CountryShare
United States32.2%
Italy5.7%
United Kingdom5.4%

See Compass audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Compass have in United States?

Compass has an estimated audience of 4,151,983 people in United States, concentrated in California and Texas.

What is the gender split and age of Compass fans?

56.2% of Compass fans are female, 43.8% are male, with an average age of 43.5 years.

Which brands do Compass fans like most?

Compass fans show strongest brand affinity for Historic site (4.7×), Fairy godmother (7.67×), and Alaska (1.53×) over the country average.

Where do Compass fans live in United States?

Compass fans in United States are most concentrated in California (reach 443,268), Texas (reach 378,157), and Florida (reach 315,772). These three regions account for the largest share of the active audience.

What other brands do Compass fans also like?

Beyond Compass itself, the audience over-indexes on Fairy godmother (7.67×), Alaska (1.53×), Israel (1.87×), and Product design (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Compass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.