Compass Audience in Germany
Compass has an estimated audience of 661,140 people in Germany. 52.5% are female, 47.5% are male, average age 39.0. Top brand affinities: La Sportiva, Real property, Satire, Red Bull Rampage, Mortgage calculator.
Top brand affinities include La Sportiva, Real property, Satire, with strongest over-indexing on La Sportiva (70.49× the country average). Demographically, the Compass audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Home & Garden · Type: Topic
Demographics of Compass fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 39.0 |
| Estimated audience size | 661,140 |
Audience persona
The typical Compass fan in Germany is balanced, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for La Sportiva.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Sportiva | 70.49× | Fashion & Accessoires |
| Real property | 14.94× | Home & Garden |
| Satire | 8.78× | Literature |
| Red Bull Rampage | 50.23× | Sports |
| Mortgage calculator | 9.27× | Home & Garden |
| FIS Cross-Country World Cup | 52.22× | Sports |
| German television comedy | 7.87× | Movies & TV |
| Himalayas | 11.71× | Travel & Leisure |
| Terraced house | 5× | Home & Garden |
| Ski mountaineering | 5.87× | Sports |
| Western Union | 4.48× | Business & Career |
| Country rap | 5.78× | Music & Radio |
| ImmobilienScout24 | 3.25× | Home & Garden |
| RV park | 3.76× | Cars & Mobility |
| Pets | 1.67× | Pets & Animals |
| Canyoning | 20× | Sports |
| Headphones | 4.58× | Technology & Electronics |
| Automobiles | 1.72× | Cars & Mobility |
| Penthouse apartment | 7.08× | Home & Garden |
| Campagnolo | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.75 |
| Sustainability | BALANCE | 1.57 |
| Design Affinity | PREMIUM | 1.47 |
| Career Orientation | POWER | 1.44 |
| Indulgence | JOY | 1.37 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Italy | 5.7% |
| United Kingdom | 5.4% |
See Compass audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Compass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.