Compass Audience in Germany
Compass has an estimated audience of 661,140 people in Germany. 52.5% are female, 47.5% are male, average age 39.0. Top brand affinities: Gumbal, Goes, Progressive rock, Chalkidiki, Unique Gifts.
Top brand affinities include Gumbal, Goes, Progressive rock, with strongest over-indexing on Gumbal (24.09× the country average). Demographically, the Compass audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Home & Garden · Type: Topic
Demographics of Compass fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 39.0 |
| Estimated audience size | 661,140 |
Audience persona
The typical Compass fan in Germany is balanced, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Gumbal.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gumbal | 24.09× | Cars & Mobility |
| Goes | 2.28× | Travel & Leisure |
| Progressive rock | 3.59× | Music & Radio |
| Chalkidiki | 5.61× | Travel & Leisure |
| Unique Gifts | 1.66× | Shopping |
| Christmas Gift | 1.96× | Kids & Family |
| Headhunters (film) | 4.98× | Movies & TV |
| Natural rubber | 1.94× | Cars & Mobility |
| Alaska | 2.94× | Travel & Leisure |
| Zydeco | 20× | Music & Radio |
| Esra Erol | 4.11× | Movies & TV |
| Percha | 5.86× | Travel & Leisure |
| Google Analytics | 1.76× | Internet & Social Media |
| Snow White (Fables) | 1.52× | Literature |
| Grizzly Man | 9.01× | Movies & TV |
| Hudl | 9.7× | Sports |
| Business English | 1.59× | Business & Career |
| Figure painting (hobby) | 2.31× | Arts & Culture |
| Collings Guitars | 10.39× | Music & Radio |
| Apostrophe | 2.69× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.75 |
| Sustainability | BALANCE | 1.57 |
| Design Affinity | PREMIUM | 1.47 |
| Career Orientation | POWER | 1.44 |
| Indulgence | JOY | 1.37 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Italy | 5.7% |
| United Kingdom | 5.4% |
See Compass audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Compass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.