Rascasse Audience Intelligence

Compass Audience in Germany

A data profile of the people who buy, follow and care about Compass in Germany — modelled from more than twelve digital signal sources. Compass has an estimated audience of 661,140 people in Germany.

#3994among Topic in Germany#559in Home & Garden

The average Compass fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include La Sportiva, FIS Cross-Country World Cup, Red Bull Rampage, with strongest over-indexing on La Sportiva (63.92× the country average).

Demographically, the Compass audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Compass fan in Germany is balanced, around 39.0 years old, with strong Career Orientation tendencies and a notable affinity for La Sportiva.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compass profile in Germany.

Audience size
661K
in Germany
Gender
52.5%♀
47.5% male
Age
39.0
average years
Country rank
#9292
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Compass fans

52.5% are female, 47.5% are male, average age 39.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Compass audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age39.0
Estimated audience size661,140
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Compass audience in Germany
Age bracketShare%
16-1914%
20-2923%
30-3927%
40-4923%
50+13%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Compass audience comes from Germany.

Worldwide audience distribution share by country for Compass
CountryShare
United States32.1%
Italy5.7%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compass audience in Germany is strongest.

Fig. 05

Top regions by affinity

Compass fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.51×
02Berlin~40K1.34×
03Nordrhein-Westfalen~200K1.14×
04Bayern~100K1.13×
05Rheinland-Pfalz~40K1.11×
06Baden-Württemberg~100K1.09×
07Hamburg~20K1.09×
08Bremen~6K1.09×
09Schleswig-Holstein~20K0.92×
10Saarland~7K0.91×
11Thüringen~10K0.89×
12Niedersachsen~60K0.88×
13Brandenburg~20K0.85×
14Sachsen~30K0.84×
15Mecklenburg-Vorpommern~10K0.78×
16Sachsen-Anhalt~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Compass, Germany
0.76×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compass audience
#·InterestCategoryAffinity×
01FIS Cross-Country World CupSports75.17×
02La SportivaFashion & Accessoires63.92×
03Red Bull RampageSports49.84×
04CanyoningSports20.00×
05WestfaliaTravel & Leisure17.11×
06Deutscher SkiverbandSports17.06×
07Electric skateboardCars & Mobility15.64×
08Climbing shoeSports14.55×
09Indoor climbingSports10.67×
10HimalayasTravel & Leisure10.46×
11Elizabeth DebickiMovies & TV10.33×
12Alicia VikanderMovies & TV8.64×
13Real propertyHome & Garden7.90×
14Penthouse apartmentHome & Garden6.98×
15Mortgage calculatorHome & Garden6.00×
16Terraced houseHome & Garden5.18×
17Ski mountaineeringSports4.57×
18ImmobilienScout24Home & Garden3.24×
19RV parkCars & Mobility3.22×
20TagesschauMovies & TV2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Compass audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.26×
Quality AwarenessPREMIUM1.96×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Compass audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Price SensitivityPREMIUM0.79×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Compass have in Germany?

Compass has an estimated audience of 661,140 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Compass fans?

52.5% of Compass fans are female, 47.5% are male, with an average age of 39.0 years.

03

Which brands do Compass fans like most?

Compass fans show strongest brand affinity for La Sportiva (63.92×), FIS Cross-Country World Cup (75.17×), and Red Bull Rampage (49.84×) over the country average.

04

Where do Compass fans live in Germany?

Compass fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Compass fans also like?

Beyond Compass itself, the audience over-indexes on FIS Cross-Country World Cup (75.17×), Red Bull Rampage (49.84×), Real property (7.9×), and Deutscher Skiverband (17.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Compass audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Compass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →