Westfalia Audience in Germany
Westfalia has an estimated audience of 283,168 people in Germany. 46.4% are female, 53.6% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: RV park, Loft, Volkswagen California, Compass, La Sportiva.
The average Westfalia fan in Germany is 46.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include RV park, Loft, Volkswagen California, with strongest over-indexing on RV park (9.26× the country average). Demographically, the Westfalia audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Westfalia fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 46.0 |
| Estimated audience size | 283,168 |
Audience persona
The typical Westfalia fan in Germany is balanced, around 46.0 years old, with strong Sports Activity tendencies and a notable affinity for RV park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,569 | 0.85× |
| Bayern | 51,833 | 1.14× |
| Baden-Württemberg | 42,294 | 1.09× |
| Niedersachsen | 35,548 | 1.29× |
| Hessen | 20,398 | 0.95× |
| Rheinland-Pfalz | 15,296 | 1.08× |
| Sachsen | 14,538 | 1.05× |
| Thüringen | 11,028 | 1.53× |
| Schleswig-Holstein | 10,642 | 1.05× |
| Brandenburg | 10,263 | 1.17× |
| Sachsen-Anhalt | 8,111 | 1.11× |
| Berlin | 6,608 | 0.52× |
| Mecklenburg-Vorpommern | 5,336 | 0.99× |
| Hamburg | 4,017 | 0.63× |
| Saarland | 3,506 | 1.01× |
| Bremen | 1,360 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RV park | 9.26× | Cars & Mobility |
| Loft | 26.71× | Home & Garden |
| Volkswagen California | 25.52× | Cars & Mobility |
| Compass | 17.11× | Home & Garden |
| La Sportiva | 20.9× | Fashion & Accessoires |
| Emission standard | 16.29× | Cars & Mobility |
| Surf kayaking | 39.86× | Sports |
| Downhill | 24.64× | Movies & TV |
| Volkswagen Transporter | 10.02× | Cars & Mobility |
| Fritz Berger | 5.82× | Cars & Mobility |
| Motorhome stopover | 15.36× | Travel & Leisure |
| Red Bull Rampage | 23.3× | Sports |
| Whitewater kayaking | 23.65× | Sports |
| Cave diving | 24.78× | Sports |
| Obi (store) | 1.64× | Shopping |
| Mountain rescue | 27.37× | Travel & Leisure |
| Terraced house | 3.39× | Home & Garden |
| AutoScout24 | 1.77× | Cars & Mobility |
| Gala | 1.68× | News |
| Prefabricated building | 4.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.72 |
| DIY Mentality | THRILL | 1.69 |
| Sustainability | BALANCE | 1.56 |
| Early Adopter Mentality | POWER | 1.49 |
| Need for Security | CONSERVATISM | 1.48 |
| Patriotism | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.9% |
| Italy | 10.9% |
| Canada | 10.2% |
See Westfalia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Westfalia have in Germany?
Westfalia has an estimated audience of 283,168 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Westfalia fans?
46.4% of Westfalia fans are female, 53.6% are male, with an average age of 46.0 years.
Which brands do Westfalia fans like most?
Westfalia fans show strongest brand affinity for RV park (9.26×), Loft (26.71×), and Volkswagen California (25.52×) over the country average.
Where do Westfalia fans live in Germany?
Westfalia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,569), Bayern (reach 51,833), and Baden-Württemberg (reach 42,294). These three regions account for the largest share of the active audience.
What other brands do Westfalia fans also like?
Beyond Westfalia itself, the audience over-indexes on Loft (26.71×), Volkswagen California (25.52×), Compass (17.11×), and La Sportiva (20.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Westfalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.