Motorhome stopover Audience in Germany
Motorhome stopover has an estimated audience of 237,306 people in Germany. 43.7% are female, 56.3% are male, average age 49.6. Top brand affinities: JACK & JONES, La Sportiva, Agoda.com, RV park, Canada Goose.
Top brand affinities include JACK & JONES, La Sportiva, Agoda.com, with strongest over-indexing on JACK & JONES (54.59× the country average). Demographically, the Motorhome stopover audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Sports Activity, Travelling.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Motorhome stopover fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 49.6 |
| Estimated audience size | 237,306 |
Audience persona
The typical Motorhome stopover fan in Germany is more male, around 49.6 years old, with strong Sports Activity tendencies and a notable affinity for JACK & JONES.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 54.59× | Fashion & Accessoires |
| La Sportiva | 42.73× | Fashion & Accessoires |
| Agoda.com | 21.87× | Travel & Leisure |
| RV park | 9.53× | Cars & Mobility |
| Canada Goose | 16.47× | Fashion & Accessoires |
| Helly Hansen | 23.73× | Fashion & Accessoires |
| Fleischmann (model railroads) | 45.08× | Kids & Family |
| Mobile home | 9.87× | Cars & Mobility |
| Ford Transit | 14.61× | Cars & Mobility |
| Alcoholic beverages | 3.11× | Food & Beverages |
| Škoda Kodiaq | 9.07× | Cars & Mobility |
| Volkswagen | 3.71× | Cars & Mobility |
| Amazon.com | 2.78× | Shopping |
| Popup camper | 11.31× | Travel & Leisure |
| Motorhome | 5.83× | Cars & Mobility |
| Airbnb | 3.08× | Travel & Leisure |
| Volkswagen Caddy | 11.58× | Cars & Mobility |
| Canyoning | 29.2× | Sports |
| Runtastic | 21.87× | Sports |
| Walking | 5.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.17 |
| Travelling | THRILL | 1.59 |
| Sustainability | BALANCE | 1.5 |
| DIY Mentality | THRILL | 1.45 |
| Quality Awareness | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 45.5% |
| Germany | 29.9% |
| France | 8.0% |
See Motorhome stopover audiences in other countries
More Travel & Leisure audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorhome stopover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.