Motorhome stopover Audience in Germany
Motorhome stopover has an estimated audience of 237,306 people in Germany. 43.7% are female, 56.3% are male, average age 49.6. Top brand affinities: Goes, Gumbal, Cadmium, Elvis Presley's Graceland, Stradivarius.
Top brand affinities include Goes, Gumbal, Cadmium, with strongest over-indexing on Goes (2.77× the country average). Demographically, the Motorhome stopover audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Sports Activity, Travelling.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Motorhome stopover fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 49.6 |
| Estimated audience size | 237,306 |
Audience persona
The typical Motorhome stopover fan in Germany is more male, around 49.6 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.77× | Travel & Leisure |
| Gumbal | 12.94× | Cars & Mobility |
| Cadmium | 21.87× | Business & Career |
| Elvis Presley's Graceland | 15.16× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Metamorphoses | 3.93× | Literature |
| Progressive rock | 1.85× | Music & Radio |
| Totally Spies! | 11.1× | Movies & TV |
| Zydeco | 29.2× | Music & Radio |
| Whist | 5.66× | Games |
| Test pilot | 9.02× | |
| Stucco | 2.25× | Home & Garden |
| Islamism | 4.85× | Politics & Society |
| Chalkidiki | 3.33× | Travel & Leisure |
| Apostrophe | 3.65× | Literature |
| Burgos | 5.19× | Travel & Leisure |
| MK | 1.68× | Music & Radio |
| Igualada | 16.47× | Travel & Leisure |
| Business English | 1.53× | Business & Career |
| Collings Guitars | 10.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.17 |
| Travelling | THRILL | 1.59 |
| Sustainability | BALANCE | 1.5 |
| DIY Mentality | THRILL | 1.45 |
| Quality Awareness | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 45.5% |
| Germany | 29.9% |
| France | 8.0% |
See Motorhome stopover audiences in other countries
More Travel & Leisure audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorhome stopover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.