Volkswagen Type 2 Audience in Germany
Volkswagen Type 2 has an estimated audience of 381,864 people in Germany. 27.3% are female, 72.7% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorhome stopover, Outdoor recreation, Sports, Sonos, Tagesschau.
The average Volkswagen Type 2 fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorhome stopover, Outdoor recreation, Sports, with strongest over-indexing on Motorhome stopover (28.92× the country average). Demographically, the Volkswagen Type 2 audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Volkswagen Type 2 fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 43.9 |
| Estimated audience size | 381,864 |
Audience persona
The typical Volkswagen Type 2 fan in Germany is more male, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Motorhome stopover.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,702 | 1.21× |
| Bayern | 77,105 | 1.07× |
| Baden-Württemberg | 60,308 | 0.99× |
| Niedersachsen | 57,254 | 1.32× |
| Hessen | 32,085 | 0.94× |
| Sachsen | 23,176 | 1.06× |
| Rheinland-Pfalz | 22,366 | 1× |
| Schleswig-Holstein | 17,685 | 1.1× |
| Berlin | 16,647 | 0.83× |
| Brandenburg | 13,613 | 0.98× |
| Hamburg | 12,439 | 1.23× |
| Thüringen | 9,920 | 0.87× |
| Sachsen-Anhalt | 9,422 | 0.81× |
| Mecklenburg-Vorpommern | 8,536 | 1× |
| Saarland | 4,480 | 0.82× |
| Bremen | 2,857 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorhome stopover | 28.92× | Travel & Leisure |
| Outdoor recreation | 2.11× | Sports |
| Sports | 1.91× | Sports |
| Sonos | 9.08× | Technology & Electronics |
| Tagesschau | 1.85× | Movies & TV |
| TikTok | 1.74× | Internet & Social Media |
| Converse | 4.66× | Fashion & Accessoires |
| Renault 5 | 12.47× | Cars & Mobility |
| Urban Outfitters | 4.54× | Shopping |
| Rossmann | 2.15× | Shopping |
| Light commercial vehicle | 11.31× | Cars & Mobility |
| Nike | 2.57× | Fashion & Accessoires |
| Citroën 2CV | 16.49× | Cars & Mobility |
| FIFA World Cup | 1.79× | Sports |
| Vehicle registration plates of Germany | 11.31× | Cars & Mobility |
| Jack Wolfskin | 5.37× | Fashion & Accessoires |
| Fjällräven | 6.78× | Fashion & Accessoires |
| Lenovo | 5.5× | Technology & Electronics |
| RV Trader | 32.5× | Shopping |
| Burger King | 1.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Patriotism | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1.41 |
| Pet Ownership | JOY | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.1% |
| United States | 28.8% |
| Japan | 6.0% |
See Volkswagen Type 2 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Volkswagen Type 2 have in Germany?
Volkswagen Type 2 has an estimated audience of 381,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Type 2 fans?
27.3% of Volkswagen Type 2 fans are female, 72.7% are male, with an average age of 43.9 years.
Which brands do Volkswagen Type 2 fans like most?
Volkswagen Type 2 fans show strongest brand affinity for Motorhome stopover (28.92×), Outdoor recreation (2.11×), and Sports (1.91×) over the country average.
Where do Volkswagen Type 2 fans live in Germany?
Volkswagen Type 2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,702), Bayern (reach 77,105), and Baden-Württemberg (reach 60,308). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Type 2 fans also like?
Beyond Volkswagen Type 2 itself, the audience over-indexes on Outdoor recreation (2.11×), Sports (1.91×), Sonos (9.08×), and Tagesschau (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Type 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.