Vehicle registration plates of Germany Audience in Germany

Vehicle registration plates of Germany logo

Vehicle registration plates of Germany has an estimated audience of 486,820 people in Germany. 14.5% are female, 85.5% are male, average age 42.1. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: CAC 40, Progressive rock, Israel, Urban horticulture, Academy Award for Best Original Score.

The average Vehicle registration plates of Germany fan in Germany is 42.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include CAC 40, Progressive rock, Israel, with strongest over-indexing on CAC 40 (2.36× the country average). Demographically, the Vehicle registration plates of Germany audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Vehicle registration plates of Germany fans

Demographic split for Vehicle registration plates of Germany audience in Germany
MetricValue
Female14.5%
Male85.5%
Average age42.1
Estimated audience size486,820

Audience persona

The typical Vehicle registration plates of Germany fan in Germany is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for CAC 40.

Top regions in Germany

Top regions ranked by reach for Vehicle registration plates of Germany in Germany
RegionReachAffinity
Bayern74,0290.95×
Nordrhein-Westfalen70,6670.66×
Niedersachsen46,2040.98×
Baden-Württemberg45,7350.69×
Sachsen35,7581.5×
Hessen27,6640.75×
Rheinland-Pfalz20,3970.84×
Thüringen19,0231.53×
Brandenburg18,6981.24×
Sachsen-Anhalt18,0311.43×
Mecklenburg-Vorpommern17,9711.93×
Schleswig-Holstein17,8931.02×
Berlin14,0860.65×
Hamburg9,2540.84×
Saarland3,5470.59×
Bremen1,6870.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vehicle registration plates of Germany audience
BrandAffinityCategory
CAC 402.36×Business & Career
Progressive rock1.88×Music & Radio
Israel1.75×Travel & Leisure
Urban horticulture1.53×Home & Garden
Academy Award for Best Original Score8.13×Movies & TV
Huevos rancheros9.19×Food & Beverages
Apostrophe3.5×Literature
Hipster4.93×Politics & Society
Icon (magazine)1.64×Arts & Culture
Kouros5.51×Arts & Culture
Godzilla (1954 film)2.93×Movies & TV
Building insulation2.61×Home & Garden
Groningen3.84×Travel & Leisure
Hammock camping4.08×Travel & Leisure
Metamorphoses1.88×Literature
MK1.63×Music & Radio
Cuba Gooding Jr.3.44×Movies & TV
Hundertwasserhaus3.02×Travel & Leisure
Buddy – The Buddy Holly Story2.52×Music & Radio
Noodle (Gorillaz)1.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vehicle registration plates of Germany audience
TraitClusterScore
PatriotismCONSERVATISM1.55
Need for SecurityCONSERVATISM1.27
DIY MentalityTHRILL1.25
Luxury OrientationPREMIUM1.21
Quality AwarenessPREMIUM1.19
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Vehicle registration plates of Germany
CountryShare
Germany91.1%
Austria4.3%
United States2.8%

See Vehicle registration plates of Germany audiences in other countries

More Cars & Mobility audiences in Germany

Frequently asked questions

How many fans does Vehicle registration plates of Germany have in Germany?

Vehicle registration plates of Germany has an estimated audience of 486,820 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Vehicle registration plates of Germany fans?

14.5% of Vehicle registration plates of Germany fans are female, 85.5% are male, with an average age of 42.1 years.

Which brands do Vehicle registration plates of Germany fans like most?

Vehicle registration plates of Germany fans show strongest brand affinity for CAC 40 (2.36×), Progressive rock (1.88×), and Israel (1.75×) over the country average.

Where do Vehicle registration plates of Germany fans live in Germany?

Vehicle registration plates of Germany fans in Germany are most concentrated in Bayern (reach 74,029), Nordrhein-Westfalen (reach 70,667), and Niedersachsen (reach 46,204). These three regions account for the largest share of the active audience.

What other brands do Vehicle registration plates of Germany fans also like?

Beyond Vehicle registration plates of Germany itself, the audience over-indexes on Progressive rock (1.88×), Israel (1.75×), Urban horticulture (1.53×), and Academy Award for Best Original Score (8.13×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vehicle registration plates of Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.