Vehicle registration plates of Germany Audience in Germany
Vehicle registration plates of Germany has an estimated audience of 486,820 people in Germany. 14.5% are female, 85.5% are male, average age 42.1. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Hatchback, AutoScout24, Car wash, Michael Schumacher, Stuttgart.
The average Vehicle registration plates of Germany fan in Germany is 42.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Hatchback, AutoScout24, Car wash, with strongest over-indexing on Hatchback (3.64× the country average). Demographically, the Vehicle registration plates of Germany audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Vehicle registration plates of Germany fans
| Metric | Value |
|---|---|
| Female | 14.5% |
| Male | 85.5% |
| Average age | 42.1 |
| Estimated audience size | 486,820 |
Audience persona
The typical Vehicle registration plates of Germany fan in Germany is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Hatchback.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 74,029 | 0.95× |
| Nordrhein-Westfalen | 70,667 | 0.66× |
| Niedersachsen | 46,204 | 0.98× |
| Baden-Württemberg | 45,735 | 0.69× |
| Sachsen | 35,758 | 1.5× |
| Hessen | 27,664 | 0.75× |
| Rheinland-Pfalz | 20,397 | 0.84× |
| Thüringen | 19,023 | 1.53× |
| Brandenburg | 18,698 | 1.24× |
| Sachsen-Anhalt | 18,031 | 1.43× |
| Mecklenburg-Vorpommern | 17,971 | 1.93× |
| Schleswig-Holstein | 17,893 | 1.02× |
| Berlin | 14,086 | 0.65× |
| Hamburg | 9,254 | 0.84× |
| Saarland | 3,547 | 0.59× |
| Bremen | 1,687 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hatchback | 3.64× | Cars & Mobility |
| AutoScout24 | 2.05× | Cars & Mobility |
| Car wash | 3.89× | Cars & Mobility |
| Michael Schumacher | 2.76× | Sports |
| Stuttgart | 2.32× | Travel & Leisure |
| Carcare | 3.03× | Cars & Mobility |
| Antique car | 3.33× | Cars & Mobility |
| Automobile repair shop | 3.06× | Cars & Mobility |
| Family car | 2.94× | Cars & Mobility |
| North Rhine-Westphalia | 1.69× | Travel & Leisure |
| Used car | 1.91× | Cars & Mobility |
| Vintage car | 3.5× | Cars & Mobility |
| Photovoltaics | 2.46× | Home & Garden |
| Solar energy | 2.02× | Home & Garden |
| ADAC | 1.95× | Cars & Mobility |
| Škoda Auto | 1.86× | Cars & Mobility |
| Sedan (automobile) | 2.94× | Cars & Mobility |
| Compact car | 2.77× | Cars & Mobility |
| RTL Television | 1.95× | Movies & TV |
| Catering | 2.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Need for Security | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.21 |
| Quality Awareness | PREMIUM | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.1% |
| Austria | 4.3% |
| United States | 2.8% |
See Vehicle registration plates of Germany audiences in other countries
- Vehicle registration plates of Germany — United States
- Vehicle registration plates of Germany — United Kingdom
- Vehicle registration plates of Germany — France
- Vehicle registration plates of Germany — Italy
- Vehicle registration plates of Germany — Spain
- Vehicle registration plates of Germany — Brazil
- Vehicle registration plates of Germany — Japan
- Vehicle registration plates of Germany — South Korea
- Vehicle registration plates of Germany — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vehicle registration plates of Germany have in Germany?
Vehicle registration plates of Germany has an estimated audience of 486,820 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vehicle registration plates of Germany fans?
14.5% of Vehicle registration plates of Germany fans are female, 85.5% are male, with an average age of 42.1 years.
Which brands do Vehicle registration plates of Germany fans like most?
Vehicle registration plates of Germany fans show strongest brand affinity for Hatchback (3.64×), AutoScout24 (2.05×), and Car wash (3.89×) over the country average.
Where do Vehicle registration plates of Germany fans live in Germany?
Vehicle registration plates of Germany fans in Germany are most concentrated in Bayern (reach 74,029), Nordrhein-Westfalen (reach 70,667), and Niedersachsen (reach 46,204). These three regions account for the largest share of the active audience.
What other brands do Vehicle registration plates of Germany fans also like?
Beyond Vehicle registration plates of Germany itself, the audience over-indexes on AutoScout24 (2.05×), Car wash (3.89×), Michael Schumacher (2.76×), and Stuttgart (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vehicle registration plates of Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.