Volkswagen Type 2 Audience in United States

Volkswagen Type 2 logo

Volkswagen Type 2 has an estimated audience of 364,694 people in United States. 32.6% are female, 67.4% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Hyde Park, Panel van, Shah Alam, Animal ethics, American Automobile Association.

The average Volkswagen Type 2 fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hyde Park, Panel van, Shah Alam, with strongest over-indexing on Hyde Park (84.21× the country average). Demographically, the Volkswagen Type 2 audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Volkswagen Type 2 fans

Demographic split for Volkswagen Type 2 audience in United States
MetricValue
Female32.6%
Male67.4%
Average age40.6
Estimated audience size364,694

Audience persona

The typical Volkswagen Type 2 fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Hyde Park.

Top regions in United States

Top regions ranked by reach for Volkswagen Type 2 in United States
RegionReachAffinity
California50,6741.26×
Texas30,8870.99×
Florida22,7680.92×
New York14,1270.69×
Pennsylvania11,6120.95×
North Carolina11,4691.05×
Illinois10,9340.9×
Georgia10,8070.96×
Ohio10,6130.94×
Washington9,8851.35×
Michigan9,2390.97×
Arizona9,1221.23×
Virginia8,5910.97×
Indiana7,8631.18×
Tennessee7,7561.06×
New Jersey6,6320.72×
Missouri6,3211.08×
Massachusetts6,2510.87×
Colorado6,2071.08×
Oregon5,4481.3×
South Carolina5,3800.98×
Minnesota5,0950.97×
Wisconsin5,0420.92×
Maryland4,8350.77×
Alabama4,6280.91×
Oklahoma4,5661.13×
Kentucky4,5511×
Nevada4,3171.22×
Utah3,7561.15×
Louisiana3,5350.75×
Connecticut3,0920.85×
Arkansas2,9931×
Iowa2,8290.94×
Kansas2,6720.93×
Idaho2,1061.15×
Mississippi2,0890.7×
Hawaii1,9141.22×
New Mexico1,7860.98×
Nebraska1,7500.96×
West Virginia1,7241.02×
New Hampshire1,6501.15×
Maine1,3711.05×
Rhode Island1,1510.99×
Montana9680.96×
Delaware9510.95×
Alaska8331.07×
Vermont8271.29×
South Dakota7640.91×
Wyoming6751.25×
Washington, District of Columbia6580.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Type 2 audience
BrandAffinityCategory
Hyde Park84.21×Music & Radio
Panel van118.95×Cars & Mobility
Shah Alam74.98×Travel & Leisure
Animal ethics20×Politics & Society
American Automobile Association12.65×Cars & Mobility
Minibus33×Cars & Mobility
AVO42.82×Food & Beverages
Volkswagen Beetle20.91×Cars & Mobility
Plymouth (automobile)19.62×Cars & Mobility
Solo climbing20×Sports
Ferdinand Porsche80.21×Cars & Mobility
AutoZone3.11×Cars & Mobility
Young MC78.28×Music & Radio
Scooby-Doo3.98×Movies & TV
Air-cooled engine43.42×Cars & Mobility
Online shopping1.75×Shopping
Wrench4.07×Home & Garden
Van5.69×Cars & Mobility
Fitness and wellness1.57×Sports
Anthony Edwards4.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Type 2 audience
TraitClusterScore
PatriotismCONSERVATISM2.06
Risk AppetiteTHRILL1.89
Early Adopter MentalityPOWER1.69
DIY MentalityTHRILL1.52
Sports ActivityPOWER1.51
SustainabilityBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Type 2
CountryShare
Germany30.1%
United States28.8%
Japan6.0%

See Volkswagen Type 2 audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Volkswagen Type 2 have in United States?

Volkswagen Type 2 has an estimated audience of 364,694 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen Type 2 fans?

32.6% of Volkswagen Type 2 fans are female, 67.4% are male, with an average age of 40.6 years.

Which brands do Volkswagen Type 2 fans like most?

Volkswagen Type 2 fans show strongest brand affinity for Hyde Park (84.21×), Panel van (118.95×), and Shah Alam (74.98×) over the country average.

Where do Volkswagen Type 2 fans live in United States?

Volkswagen Type 2 fans in United States are most concentrated in California (reach 50,674), Texas (reach 30,887), and Florida (reach 22,768). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Type 2 fans also like?

Beyond Volkswagen Type 2 itself, the audience over-indexes on Panel van (118.95×), Shah Alam (74.98×), Animal ethics (20×), and American Automobile Association (12.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Type 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.