Rascasse Audience Intelligence

Volkswagen Type 2 Audience in United States

A data profile of the people who buy, follow and care about Volkswagen Type 2 in United States — modelled from more than twelve digital signal sources. Volkswagen Type 2 has an estimated audience of 362,235 people in United States.

#364among Car Model in United States#1195in Cars & Mobility

The average Volkswagen Type 2 fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hyde Park, Panel van, Shah Alam, with strongest over-indexing on Hyde Park (84.21× the country average).

Demographically, the Volkswagen Type 2 audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volkswagen Type 2 fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Hyde Park.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Type 2 profile in United States.

Audience size
362K
in United States
Gender
32.6%♀
67.4% male
Age
40.6
average years
Country rank
#43826
Car Model in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Type 2 fans

32.6% are female, 67.4% are male, average age 40.6.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Volkswagen Type 2 audience in United States
MetricValue
Female32.6%
Male67.4%
Average age40.6
Estimated audience size362,235
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Volkswagen Type 2 audience in United States
Age bracketShare%
16-1922%
20-2914%
30-3916%
40-4922%
50+26%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Volkswagen Type 2 audience comes from United States.

Worldwide audience distribution share by country for Volkswagen Type 2
CountryShare
Germany26.0%
United States21.4%
France15.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Type 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Volkswagen Type 2 fans by region: top regions in United States
#RegionReachAffinity×
01Washington~9K1.20×
02California~50K1.19×
03Arizona~9K1.16×
04Oregon~5K1.12×
05Nevada~4K1.10×
06Utah~4K1.09×
07Indiana~7K1.08×
08Idaho~2K1.08×
09Vermont<1K1.06×
10Tennessee~8K1.03×
11Oklahoma~4K1.03×
12New Mexico~2K1.03×
13Hawaii~2K1.03×
14New Hampshire~1K1.03×
15Montana~1K1.02×
16Alaska<1K1.02×
17North Carolina~10K1.01×
18Colorado~6K1.01×
19West Virginia~2K1.01×
20Maine~1K1.01×
21Missouri~6K1.00×
22Nebraska~2K1.00×
23Rhode Island~1K1.00×
24South Dakota<1K1.00×
25Arkansas~3K0.99×
26Iowa~3K0.99×
27Kansas~3K0.99×
28North Dakota<1K0.99×
29Delaware<1K0.98×
30South Carolina~5K0.97×
31Kentucky~4K0.97×
32Mississippi~3K0.96×
33Ohio~10K0.95×
34Michigan~9K0.95×
35Wisconsin~5K0.95×
36Minnesota~5K0.95×
37Alabama~5K0.95×
38Connecticut~3K0.95×
39Pennsylvania~10K0.94×
40Texas~30K0.93×
41Florida~20K0.93×
42Washington, District of Columbia~1K0.93×
43Georgia~10K0.92×
44Louisiana~4K0.92×
45Virginia~8K0.91×
46Massachusetts~7K0.91×
47Illinois~10K0.90×
48Maryland~6K0.89×
49New Jersey~7K0.80×
50New York~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Type 2, United States
0.73×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Type 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Type 2 audience
#·InterestCategoryAffinity×
01Panel vanCars & Mobility118.95×
02Hyde ParkMusic & Radio84.21×
03Ferdinand PorscheCars & Mobility80.21×
04Young MCMusic & Radio78.28×
05Shah AlamTravel & Leisure74.98×
06Air-cooled engineCars & Mobility43.42×
07AVOFood & Beverages42.82×
08MinibusCars & Mobility33.00×
09Volkswagen BeetleCars & Mobility20.91×
10Animal ethicsPolitics & Society20.00×
11Solo climbingSports20.00×
12Plymouth (automobile)Cars & Mobility19.62×
13American Automobile AssociationCars & Mobility12.65×
14VanCars & Mobility5.69×
15Anthony EdwardsMovies & TV4.72×
16WrenchHome & Garden4.07×
17Scooby-DooMovies & TV3.98×
18AutoZoneCars & Mobility3.11×
19Online shoppingShopping1.75×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Type 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Type 2 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.39×
Luxury OrientationPREMIUM2.81×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Type 2 audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.03×
Early Adopter MentalityPOWER1.10×
CreativityOPEN1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Type 2 have in United States?

Volkswagen Type 2 has an estimated audience of 362,235 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volkswagen Type 2 fans?

32.6% of Volkswagen Type 2 fans are female, 67.4% are male, with an average age of 40.6 years.

03

Which brands do Volkswagen Type 2 fans like most?

Volkswagen Type 2 fans show strongest brand affinity for Hyde Park (84.21×), Panel van (118.95×), and Shah Alam (74.98×) over the country average.

04

Where do Volkswagen Type 2 fans live in United States?

Volkswagen Type 2 fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Type 2 fans also like?

Beyond Volkswagen Type 2 itself, the audience over-indexes on Panel van (118.95×), Shah Alam (74.98×), AVO (42.82×), and Animal ethics (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Volkswagen Type 2 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Type 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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