Rascasse Audience Intelligence

Shah Alam Audience in United States

A data profile of the people who buy, follow and care about Shah Alam in United States — modelled from more than twelve digital signal sources. Shah Alam has an estimated audience of 346,044 people in United States.

#5129among POI in United States#3702in Travel & Leisure

The average Shah Alam fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Bob Evans, Calgary Stampeders, New Year's Eve, with strongest over-indexing on Bob Evans (78.83× the country average).

Demographically, the Shah Alam audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shah Alam fan in United States is more female, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Bob Evans.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shah Alam profile in United States.

Audience size
346K
in United States
Gender
62.0%♀
38.0% male
Age
33.7
average years
Country rank
#44893
POI in United States
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shah Alam fans

62.0% are female, 38.0% are male, average age 33.7.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Shah Alam audience in United States
MetricValue
Female62.0%
Male38.0%
Average age33.7
Estimated audience size346,044
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Shah Alam audience in United States
Age bracketShare%
16-1938%
20-2918%
30-3915%
40-4915%
50+13%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Shah Alam audience comes from United States.

Worldwide audience distribution share by country for Shah Alam
CountryShare
Malaysia61.6%
United States6.5%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shah Alam audience in United States is strongest.

Fig. 05

Top regions by affinity

Shah Alam fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.46×
02Washington~9K1.33×
03Washington, District of Columbia~1K1.32×
04Vermont<1K1.27×
05Alaska<1K1.24×
06California~50K1.19×
07North Dakota<1K1.17×
08South Dakota<1K1.13×
09Virginia~9K1.12×
10Montana~1K1.10×
11Massachusetts~7K1.09×
12Florida~30K1.08×
13Illinois~10K1.08×
14Delaware~1K1.07×
15Maine~1K1.05×
16Rhode Island~1K1.05×
17West Virginia~2K1.04×
18New Hampshire~1K1.04×
19Hawaii~2K1.02×
20Idaho~2K1.00×
21New Jersey~9K0.99×
22New Mexico~2K0.98×
23Maryland~6K0.97×
24Oregon~4K0.97×
25Connecticut~3K0.97×
26Nebraska~2K0.97×
27Mississippi~3K0.96×
28Minnesota~5K0.95×
29Arkansas~3K0.95×
30Kansas~3K0.95×
31Iowa~3K0.94×
32Oklahoma~4K0.91×
33Nevada~3K0.91×
34Utah~3K0.90×
35Louisiana~4K0.89×
36Kentucky~4K0.89×
37Alabama~4K0.88×
38Pennsylvania~10K0.87×
39Missouri~5K0.87×
40Wisconsin~5K0.87×
41South Carolina~4K0.86×
42Indiana~5K0.85×
43Colorado~5K0.85×
44Arizona~6K0.83×
45Tennessee~6K0.83×
46Georgia~9K0.82×
47Texas~20K0.81×
48Michigan~7K0.81×
49Ohio~8K0.78×
50North Carolina~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Shah Alam, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shah Alam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shah Alam audience
#·InterestCategoryAffinity×
01Calgary StampedersSports218.37×
02Bob EvansFood & Beverages78.83×
03Volkswagen Type 2Cars & Mobility74.98×
04Guest houseTravel & Leisure74.33×
05Reseller web hostingTechnology & Electronics61.98×
06Kuala LumpurTravel & Leisure49.10×
07Volkswagen BeetleCars & Mobility46.71×
08New Year's EveHome & Garden21.03×
09Buffalo SabresSports20.00×
10Montreal CanadiensSports20.00×
11San Jose SharksSports20.00×
12Sidney CrosbySports20.00×
13Florida PanthersSports20.00×
14Dallas StarsSports17.61×
15Ice Hockey World ChampionshipsSports15.99×
16Colorado AvalancheSports14.94×
17Minnesota WildSports14.63×
18Antique carCars & Mobility10.07×
19Auto showCars & Mobility10.05×
20Tim HortonSports9.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shah Alam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shah Alam audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.16×
Need for SecurityCONSERVATISM1.47×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shah Alam audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shah Alam have in United States?

Shah Alam has an estimated audience of 346,044 people in United States, concentrated in California and New York.

02

What is the gender split and age of Shah Alam fans?

62.0% of Shah Alam fans are female, 38.0% are male, with an average age of 33.7 years.

03

Which brands do Shah Alam fans like most?

Shah Alam fans show strongest brand affinity for Bob Evans (78.83×), Calgary Stampeders (218.37×), and New Year's Eve (21.03×) over the country average.

04

Where do Shah Alam fans live in United States?

Shah Alam fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Shah Alam fans also like?

Beyond Shah Alam itself, the audience over-indexes on Calgary Stampeders (218.37×), New Year's Eve (21.03×), Guest house (74.33×), and Kuala Lumpur (49.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Shah Alam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shah Alam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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