Rascasse Audience Intelligence

Volkswagen Beetle Audience in United States

A data profile of the people who buy, follow and care about Volkswagen Beetle in United States — modelled from more than twelve digital signal sources. Volkswagen Beetle has an estimated audience of 1,838,389 people in United States.

#111among Car type in United States#88among Car Model in United States#507in Cars & Mobility

The average Volkswagen Beetle fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hyde Park, AMC Gremlin, AutoZone, with strongest over-indexing on Hyde Park (58× the country average).

Demographically, the Volkswagen Beetle audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volkswagen Beetle fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Hyde Park.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Beetle profile in United States.

Audience size
1.8M
in United States
Gender
26.0%♀
74.0% male
Age
40.1
average years
Country rank
#15219
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Beetle fans

26.0% are female, 74.0% are male, average age 40.1.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Volkswagen Beetle audience in United States
MetricValue
Female26.0%
Male74.0%
Average age40.1
Estimated audience size1,838,389
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Volkswagen Beetle audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4921%
50+24%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Volkswagen Beetle audience comes from United States.

Worldwide audience distribution share by country for Volkswagen Beetle
CountryShare
United States22.9%
Germany9.5%
Mexico7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Beetle audience in United States is strongest.

Fig. 05

Top regions by affinity

Volkswagen Beetle fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.42×
02Oklahoma~30K1.26×
03Georgia~70K1.24×
04Alabama~30K1.23×
05Kentucky~30K1.22×
06Arkansas~20K1.22×
07West Virginia~10K1.20×
08Tennessee~40K1.18×
09North Carolina~70K1.17×
10Arizona~40K1.17×
11California~200K1.16×
12Indiana~40K1.16×
13Florida~100K1.15×
14Louisiana~30K1.15×
15Mississippi~20K1.10×
16Ohio~60K1.07×
17Missouri~30K1.07×
18Nevada~20K1.07×
19South Carolina~30K1.06×
20Illinois~60K1.05×
21Virginia~50K1.05×
22New Mexico~10K1.05×
23Kansas~20K1.04×
24Pennsylvania~60K1.02×
25Washington~40K1.01×
26Nebraska~9K1.00×
27Maryland~30K0.98×
28New Jersey~50K0.97×
29Michigan~50K0.96×
30Connecticut~20K0.96×
31Utah~20K0.96×
32Delaware~5K0.95×
33Iowa~10K0.92×
34Idaho~9K0.92×
35Oregon~20K0.90×
36Maine~6K0.88×
37New Hampshire~6K0.87×
38North Dakota~3K0.87×
39Massachusetts~30K0.86×
40Colorado~20K0.84×
41Wisconsin~20K0.84×
42Rhode Island~5K0.84×
43South Dakota~4K0.84×
44Minnesota~20K0.83×
45Alaska~3K0.83×
46New York~80K0.81×
47Washington, District of Columbia~4K0.79×
48Hawaii~6K0.78×
49Vermont~2K0.76×
50Montana~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Beetle, United States
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Beetle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Beetle audience
#·InterestCategoryAffinity×
01Ferdinand PorscheCars & Mobility89.29×
02AMC GremlinCars & Mobility74.12×
03Hyde ParkMusic & Radio58.00×
04Shah AlamTravel & Leisure46.71×
05AVOFood & Beverages29.59×
06Plymouth (automobile)Cars & Mobility15.99×
07Andy Cohen (television personality)Movies & TV15.00×
08Electric vehicle conversionCars & Mobility12.86×
09O'Reilly Auto PartsCars & Mobility4.41×
10AutoZoneCars & Mobility4.38×
11Advance Auto PartsCars & Mobility4.35×
12WrenchHome & Garden4.35×
13Used CarsCars & Mobility4.08×
14Used carCars & Mobility3.22×
15Lindsey GrahamPolitics & Society2.88×
16Instant messagingInternet & Social Media2.69×
17Mitch McConnellPolitics & Society2.36×
18New York CityTravel & Leisure2.28×
19Online shoppingShopping1.75×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Beetle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Beetle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.61×
Need for SecurityCONSERVATISM2.17×
Family OrientationCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Beetle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
Sports ActivityPOWER1.00×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Beetle have in United States?

Volkswagen Beetle has an estimated audience of 1,838,389 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volkswagen Beetle fans?

26.0% of Volkswagen Beetle fans are female, 74.0% are male, with an average age of 40.1 years.

03

Which brands do Volkswagen Beetle fans like most?

Volkswagen Beetle fans show strongest brand affinity for Hyde Park (58×), AMC Gremlin (74.12×), and AutoZone (4.38×) over the country average.

04

Where do Volkswagen Beetle fans live in United States?

Volkswagen Beetle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Beetle fans also like?

Beyond Volkswagen Beetle itself, the audience over-indexes on AMC Gremlin (74.12×), AutoZone (4.38×), AVO (29.59×), and Shah Alam (46.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Beetle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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