Volkswagen Beetle Audience in United States

Volkswagen Beetle logo

Volkswagen Beetle has an estimated audience of 1,848,484 people in United States. 26.0% are female, 74.0% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Hyde Park, AMC Gremlin, AutoZone, Shah Alam, Ferdinand Porsche.

The average Volkswagen Beetle fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hyde Park, AMC Gremlin, AutoZone, with strongest over-indexing on Hyde Park (58× the country average). Demographically, the Volkswagen Beetle audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volkswagen Beetle fans

Demographic split for Volkswagen Beetle audience in United States
MetricValue
Female26.0%
Male74.0%
Average age40.1
Estimated audience size1,848,484

Audience persona

The typical Volkswagen Beetle fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Hyde Park.

Top regions in United States

Top regions ranked by reach for Volkswagen Beetle in United States
RegionReachAffinity
California249,6891.23×
Texas232,5811.46×
Florida153,0891.22×
New York88,6630.86×
Georgia74,1101.3×
Illinois69,0531.12×
North Carolina66,3271.19×
Pennsylvania65,1941.05×
Ohio60,4881.06×
Virginia48,4001.07×
New Jersey48,0411.02×
Michigan46,8720.97×
Tennessee44,5931.2×
Arizona44,1521.17×
Indiana39,0961.16×
Washington38,3861.04×
Maryland32,1311.01×
Missouri31,9471.07×
Massachusetts31,3970.86×
Alabama30,8991.2×
South Carolina28,7441.03×
Kentucky27,9191.2×
Louisiana27,6081.16×
Oklahoma26,4411.29×
Colorado25,3710.87×
Wisconsin23,2680.84×
Minnesota21,9440.83×
Oregon19,6030.93×
Nevada19,2871.08×
Arkansas18,0611.19×
Connecticut17,6190.95×
Mississippi16,4121.08×
Utah16,2920.98×
Kansas15,2211.04×
Iowa13,9150.91×
West Virginia10,1621.18×
New Mexico9,6671.04×
Nebraska8,9790.97×
Idaho8,2290.89×
Hawaii6,2720.79×
New Hampshire6,1690.85×
Maine5,6130.85×
Rhode Island4,6370.79×
Delaware4,3120.85×
Washington, District of Columbia4,2650.77×
Montana3,5660.7×
South Dakota3,3710.79×
North Dakota2,9510.78×
Alaska2,8320.72×
Vermont2,1970.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Beetle audience
BrandAffinityCategory
Hyde Park58×Music & Radio
AMC Gremlin74.12×Cars & Mobility
AutoZone4.38×Cars & Mobility
Shah Alam46.71×Travel & Leisure
Ferdinand Porsche89.29×Cars & Mobility
New York City2.28×Travel & Leisure
O'Reilly Auto Parts4.41×Cars & Mobility
Wrench4.35×Home & Garden
Plymouth (automobile)15.99×Cars & Mobility
Advance Auto Parts4.35×Cars & Mobility
Online shopping1.75×Shopping
Instant messaging2.69×Internet & Social Media
Used car3.22×Cars & Mobility
Andy Cohen (television personality)15×Movies & TV
Fitness and wellness1.57×Sports
AVO29.59×Food & Beverages
Used Cars4.08×Cars & Mobility
Electric vehicle conversion12.86×Cars & Mobility
Hand tool3.31×Home & Garden
Business1.66×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Beetle audience
TraitClusterScore
PatriotismCONSERVATISM1.89
Family OrientationCONSERVATISM1.74
Need for SecurityCONSERVATISM1.67
Luxury OrientationPREMIUM1.65
Early Adopter MentalityPOWER1.63
Risk AppetiteTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Beetle
CountryShare
United States25.6%
Mexico7.0%
Brazil5.9%

See Volkswagen Beetle audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volkswagen Beetle have in United States?

Volkswagen Beetle has an estimated audience of 1,848,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen Beetle fans?

26.0% of Volkswagen Beetle fans are female, 74.0% are male, with an average age of 40.1 years.

Which brands do Volkswagen Beetle fans like most?

Volkswagen Beetle fans show strongest brand affinity for Hyde Park (58×), AMC Gremlin (74.12×), and AutoZone (4.38×) over the country average.

Where do Volkswagen Beetle fans live in United States?

Volkswagen Beetle fans in United States are most concentrated in California (reach 249,689), Texas (reach 232,581), and Florida (reach 153,089). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Beetle fans also like?

Beyond Volkswagen Beetle itself, the audience over-indexes on AMC Gremlin (74.12×), AutoZone (4.38×), Shah Alam (46.71×), and Ferdinand Porsche (89.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Beetle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.