Rascasse Audience Intelligence

Plymouth (automobile) Target Market in United States

A data profile of the people who buy, follow and care about Plymouth (automobile) in United States — modelled from more than twelve digital signal sources. Plymouth (automobile) has an estimated audience of 1,851,610 people in United States.

#1551among Brand in United States#502in Cars & Mobility

The average Plymouth (automobile) fan in United States is 54.8 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Michigan, Minnesota.

Top brand affinities include Discount Tire, FedEx, Renewable energy, with strongest over-indexing on Discount Tire (10.13× the country average).

Demographically, the Plymouth (automobile) audience skews more male with an average age of 54.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plymouth (automobile) fan in United States is more male, around 54.8 years old, with strong Quality Awareness tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plymouth (automobile) profile in United States.

Audience size
1.9M
in United States
Gender
1.0%♀
99.0% male
Age
54.8
average years
Country rank
#15134
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Plymouth (automobile)

1.0% are female, 99.0% are male, average age 54.8.

Fig. 02

Gender split

1.0%
Female
99.0%
Male
Demographic split for Plymouth (automobile) audience in United States
MetricValue
Female1.0%
Male99.0%
Average age54.8
Estimated audience size1,851,610
Fig. 03

Age distribution

Ø 54.8
average years
Age distribution of the Plymouth (automobile) audience in United States
Age bracketShare%
16-191%
20-292%
30-396%
40-4921%
50+70%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Plymouth (automobile) audience comes from United States.

Worldwide audience distribution share by country for Plymouth (automobile)
CountryShare
United States48.8%
United Kingdom18.9%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plymouth (automobile) audience in United States is strongest.

Fig. 05

Top regions by affinity

Plymouth (automobile) customers by region in United States
#RegionReachAffinity×
01Massachusetts~200K6.43×
02Minnesota~200K5.85×
03New Hampshire~40K5.23×
04Michigan~200K3.30×
05Rhode Island~10K2.26×
06Indiana~80K2.24×
07Wisconsin~60K2.12×
08Vermont~6K1.97×
09Maine~10K1.51×
10Connecticut~20K1.36×
11Nebraska~7K0.77×
12Iowa~10K0.71×
13Pennsylvania~40K0.70×
14North Carolina~40K0.68×
15North Dakota~3K0.67×
16Washington~20K0.62×
17Illinois~40K0.61×
18Ohio~30K0.61×
19Washington, District of Columbia~3K0.61×
20New York~60K0.60×
21Colorado~20K0.59×
22South Dakota~2K0.59×
23New Jersey~30K0.58×
24Utah~10K0.58×
25Alaska~2K0.57×
26California~100K0.53×
27Idaho~5K0.53×
28Texas~80K0.51×
29Virginia~20K0.50×
30Oregon~10K0.50×
31Kansas~7K0.50×
32West Virginia~4K0.49×
33Montana~2K0.49×
34Florida~60K0.48×
35Arizona~20K0.48×
36Tennessee~20K0.46×
37Missouri~10K0.46×
38Alabama~10K0.46×
39Kentucky~10K0.45×
40Oklahoma~9K0.44×
41New Mexico~4K0.44×
42Delaware~2K0.44×
43Maryland~10K0.43×
44South Carolina~10K0.43×
45Arkansas~7K0.43×
46Georgia~20K0.42×
47Hawaii~3K0.41×
48Nevada~7K0.40×
49Mississippi~6K0.40×
50Louisiana~9K0.38×
Fig. 06

Affinity by region

Affinity by region — Plymouth (automobile), United States
0.38×1.00×6.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plymouth (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plymouth (automobile) audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility20.09×
02Volkswagen BeetleCars & Mobility15.99×
03BuickCars & Mobility10.45×
04Discount TireShopping10.13×
05Washington NationalsSports10.00×
06Carolina HurricanesSports9.87×
07Automobile repair shopCars & Mobility8.51×
08Electric bicycleCars & Mobility8.16×
09FedExBusiness & Career7.99×
10Renewable energyBusiness & Career7.73×
11Sustainable energyHome & Garden7.04×
12Solar energyHome & Garden6.44×
13Lawn mowerHome & Garden5.87×
14Vehicle insuranceCars & Mobility5.80×
15Weather forecastingHome & Garden5.32×
16NASCARSports4.71×
17Rail transportTravel & Leisure4.53×
18Mortgage loansBusiness & Career3.79×
19SubwayFood & Beverages3.55×
20McDonald'sFood & Beverages2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plymouth (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plymouth (automobile) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.00×
Career OrientationPOWER2.97×
Convenience OrientationPREMIUM2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plymouth (automobile) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.31×
Luxury OrientationPREMIUM0.35×
Healthy LifestyleBALANCE0.36×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Plymouth (automobile)'s target market in United States?

Plymouth (automobile)'s target market in United States covers an estimated 1,851,610 people, concentrated in Massachusetts and Michigan.

02

What is the gender split and age of Plymouth (automobile) customers?

1.0% of the Plymouth (automobile) audience are female, 99.0% are male, with an average age of 54.8 years.

03

Which brands do Plymouth (automobile) fans like most?

Plymouth (automobile) fans show strongest brand affinity for Discount Tire (10.13×), FedEx (7.99×), and Renewable energy (7.73×) over the country average.

04

Where do Plymouth (automobile) fans live in United States?

Plymouth (automobile) fans in United States are most concentrated in Massachusetts (reach ~200K), Michigan (reach ~200K), and Minnesota (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plymouth (automobile) fans also like?

Beyond Plymouth (automobile) itself, the audience over-indexes on FedEx (7.99×), Renewable energy (7.73×), Solar energy (6.44×), and ExxonMobil (20.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Plymouth (automobile) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plymouth (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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