Plymouth (automobile) Audience in United States

Plymouth (automobile) logo

Plymouth (automobile) has an estimated audience of 1,833,441 people in United States. 1.0% are female, 99.0% are male, average age 54.8. Top regions: Massachusetts, Minnesota, Michigan. Top brand affinities: Better Off Dead (film), N1 road (South Africa), Keynote (presentation software), MK, Rhodiola.

The average Plymouth (automobile) fan in United States is 54.8 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Minnesota, Michigan. Top brand affinities include Better Off Dead (film), N1 road (South Africa), Keynote (presentation software), with strongest over-indexing on Better Off Dead (film) (24.44× the country average). Demographically, the Plymouth (automobile) audience skews more male with an average age of 54.8, and over-indexes on personality traits such as Career Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Plymouth (automobile) fans

Demographic split for Plymouth (automobile) audience in United States
MetricValue
Female1.0%
Male99.0%
Average age54.8
Estimated audience size1,833,441

Audience persona

The typical Plymouth (automobile) fan in United States is more male, around 54.8 years old, with strong Career Orientation tendencies and a notable affinity for Better Off Dead (film).

Top regions in United States

Top regions ranked by reach for Plymouth (automobile) in United States
RegionReachAffinity
Massachusetts245,0946.79×
Minnesota142,8335.44×
Michigan136,5532.85×
California113,0860.56×
Texas89,7890.57×
New York69,0870.67×
Florida65,7750.53×
Indiana62,0821.85×
Wisconsin55,2732×
Pennsylvania45,5580.74×
Illinois39,9600.65×
North Carolina37,6950.68×
Ohio35,0120.62×
New Hampshire34,1624.73×
New Jersey29,5520.63×
Connecticut26,0951.42×
Georgia25,2980.45×
Virginia24,2180.54×
Washington23,0400.63×
Arizona18,8290.5×
Colorado18,4110.64×
Tennessee17,5740.48×
Maryland14,0470.45×
Rhode Island13,8592.37×
Missouri13,7110.46×
South Carolina11,9510.43×
Alabama11,6510.45×
Utah10,9280.67×
Oregon10,8980.52×
Iowa10,7720.71×
Kentucky10,0500.44×
Maine9,8181.49×
Oklahoma8,9230.44×
Louisiana8,5380.36×
Nevada7,2380.41×
Kansas7,0600.49×
Nebraska6,1770.67×
Arkansas6,0450.4×
Vermont5,8561.82×
Mississippi5,3100.35×
Idaho4,5880.5×
West Virginia3,6680.43×
New Mexico3,5960.39×
Washington, District of Columbia3,4610.63×
Hawaii2,7510.35×
North Dakota2,2870.61×
South Dakota2,1340.5×
Montana1,9830.39×
Delaware1,7940.35×
Alaska1,7580.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plymouth (automobile) audience
BrandAffinityCategory
Better Off Dead (film)24.44×Movies & TV
N1 road (South Africa)3.53×Travel & Leisure
Keynote (presentation software)15.48×Technology & Electronics
MK2.11×Music & Radio
Rhodiola13.94×Health
Sears1.52×Shopping
County council1.97×Politics & Society
Lebanese cuisine2.57×Food & Beverages
Northrop Grumman1.99×Business & Career
Enfamil1.9×Kids & Family
Peace and conflict studies4.76×Politics & Society
Mother Goose4.42×Literature
Al Ahly SC1.87×Sports
Mike Conley, Jr.1.77×Sports
Minestrone5.84×Food & Beverages
Grover Cleveland1.7×Politics & Society
Irrigation sprinkler1.76×Home & Garden
Nonito Donaire5.16×Sports
Jumbo (band)9.82×Music & Radio
Iyengar6.77×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plymouth (automobile) audience
TraitClusterScore
Career OrientationPOWER2.41
TraditionCONSERVATISM1.64
Community OrientationOPEN1.49
Need for SecurityCONSERVATISM1.4
IndividualismJOY1.32
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Plymouth (automobile)
CountryShare
United States48.8%
United Kingdom19.1%
Germany4.0%

See Plymouth (automobile) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Plymouth (automobile) have in United States?

Plymouth (automobile) has an estimated audience of 1,833,441 people in United States, concentrated in Massachusetts and Minnesota.

What is the gender split and age of Plymouth (automobile) fans?

1.0% of Plymouth (automobile) fans are female, 99.0% are male, with an average age of 54.8 years.

Which brands do Plymouth (automobile) fans like most?

Plymouth (automobile) fans show strongest brand affinity for Better Off Dead (film) (24.44×), N1 road (South Africa) (3.53×), and Keynote (presentation software) (15.48×) over the country average.

Where do Plymouth (automobile) fans live in United States?

Plymouth (automobile) fans in United States are most concentrated in Massachusetts (reach 245,094), Minnesota (reach 142,833), and Michigan (reach 136,553). These three regions account for the largest share of the active audience.

What other brands do Plymouth (automobile) fans also like?

Beyond Plymouth (automobile) itself, the audience over-indexes on N1 road (South Africa) (3.53×), Keynote (presentation software) (15.48×), MK (2.11×), and Rhodiola (13.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plymouth (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.