Rascasse Audience Intelligence

Toyota Land Cruiser Audience in United States

A data profile of the people who buy, follow and care about Toyota Land Cruiser in United States — modelled from more than twelve digital signal sources. Toyota Land Cruiser has an estimated audience of 5,367,511 people in United States.

#36among Car type in United States#14among Car Model in United States#245in Cars & Mobility

The average Toyota Land Cruiser fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toyota Hilux, Toyota Sequoia, Toyota FJ Cruiser, with strongest over-indexing on Toyota Hilux (65.01× the country average).

Demographically, the Toyota Land Cruiser audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Land Cruiser fan in United States is more male, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Hilux.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Land Cruiser profile in United States.

Audience size
5.4M
in United States
Gender
19.6%♀
80.4% male
Age
35.0
average years
Country rank
#6272
Car Model in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Land Cruiser fans

19.6% are female, 80.4% are male, average age 35.0.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Toyota Land Cruiser audience in United States
MetricValue
Female19.6%
Male80.4%
Average age35.0
Estimated audience size5,367,511
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Toyota Land Cruiser audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Toyota Land Cruiser audience comes from United States.

Worldwide audience distribution share by country for Toyota Land Cruiser
CountryShare
United States21.1%
Australia5.7%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Land Cruiser audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Land Cruiser fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.67×
02Hawaii~30K1.50×
03West Virginia~30K1.43×
04North Dakota~10K1.34×
05Colorado~100K1.32×
06Utah~60K1.32×
07Oregon~80K1.31×
08Idaho~30K1.27×
09Alaska~10K1.26×
10Montana~20K1.23×
11Arkansas~50K1.18×
12Tennessee~100K1.12×
13South Carolina~90K1.11×
14Oklahoma~60K1.11×
15California~600K1.10×
16Texas~500K1.09×
17Alabama~80K1.08×
18North Carolina~200K1.06×
19Arizona~100K1.06×
20Maine~20K1.04×
21Washington~100K1.03×
22Louisiana~70K1.03×
23New Mexico~30K1.02×
24New Hampshire~20K1.02×
25Georgia~200K1.00×
26South Dakota~10K0.99×
27Florida~300K0.98×
28Mississippi~40K0.96×
29Kentucky~60K0.95×
30Nevada~50K0.95×
31Connecticut~50K0.93×
32Rhode Island~20K0.91×
33Virginia~100K0.90×
34Nebraska~20K0.89×
35Massachusetts~90K0.88×
36Kansas~40K0.87×
37New Jersey~100K0.86×
38Delaware~10K0.86×
39Pennsylvania~200K0.85×
40Missouri~70K0.83×
41New York~200K0.78×
42Maryland~70K0.77×
43Illinois~100K0.74×
44Indiana~70K0.74×
45Ohio~100K0.72×
46Iowa~30K0.72×
47Washington, District of Columbia~10K0.71×
48Minnesota~50K0.69×
49Wisconsin~50K0.68×
50Michigan~90K0.66×
Fig. 06

Affinity by region

Affinity by region — Toyota Land Cruiser, United States
0.66×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Land Cruiser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Land Cruiser audience
#·InterestCategoryAffinity×
01Toyota HiluxCars & Mobility65.01×
02Toyota FJ CruiserCars & Mobility43.73×
03Honda CityCars & Mobility32.35×
04Jeep CherokeeCars & Mobility26.71×
05Toyota SequoiaCars & Mobility25.38×
06Toyota 4RunnerCars & Mobility14.39×
07City carCars & Mobility13.68×
08Side by Side (UTV)Cars & Mobility13.28×
09Family carCars & Mobility11.70×
10Off-road racingCars & Mobility11.39×
11Off-road vehicleCars & Mobility11.15×
12WaterfowlPets & Animals10.18×
13MinivansCars & Mobility8.74×
14Car classificationCars & Mobility8.67×
15HybridsCars & Mobility8.44×
16Used CarsCars & Mobility6.83×
17HondaCars & Mobility6.63×
18Turkey huntingSports6.58×
19RVsCars & Mobility5.19×
20WheelCars & Mobility4.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Land Cruiser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Land Cruiser audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.70×
PatriotismCONSERVATISM2.51×
Price SensitivityPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Land Cruiser audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
SpiritualityBALANCE0.89×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Land Cruiser have in United States?

Toyota Land Cruiser has an estimated audience of 5,367,511 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Land Cruiser fans?

19.6% of Toyota Land Cruiser fans are female, 80.4% are male, with an average age of 35.0 years.

03

Which brands do Toyota Land Cruiser fans like most?

Toyota Land Cruiser fans show strongest brand affinity for Toyota Hilux (65.01×), Toyota Sequoia (25.38×), and Toyota FJ Cruiser (43.73×) over the country average.

04

Where do Toyota Land Cruiser fans live in United States?

Toyota Land Cruiser fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Land Cruiser fans also like?

Beyond Toyota Land Cruiser itself, the audience over-indexes on Toyota Sequoia (25.38×), Toyota FJ Cruiser (43.73×), Waterfowl (10.18×), and Side by Side (UTV) (13.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Land Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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