Toyota Land Cruiser Audience in United States

Toyota Land Cruiser logo

Toyota Land Cruiser has an estimated audience of 5,252,771 people in United States. 19.6% are female, 80.4% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Toyota Hilux, Toyota Sequoia, Toyota FJ Cruiser, Waterfowl, Side by Side (UTV).

The average Toyota Land Cruiser fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toyota Hilux, Toyota Sequoia, Toyota FJ Cruiser, with strongest over-indexing on Toyota Hilux (65.01× the country average). Demographically, the Toyota Land Cruiser audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Land Cruiser fans

Demographic split for Toyota Land Cruiser audience in United States
MetricValue
Female19.6%
Male80.4%
Average age35.0
Estimated audience size5,252,771

Audience persona

The typical Toyota Land Cruiser fan in United States is more male, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Hilux.

Top regions in United States

Top regions ranked by reach for Toyota Land Cruiser in United States
RegionReachAffinity
California643,7581.11×
Texas465,7651.03×
Florida309,1820.87×
New York228,6760.78×
Pennsylvania155,2070.88×
North Carolina150,8920.95×
Georgia144,2800.89×
Illinois120,1690.69×
Tennessee117,8751.12×
Washington115,3481.09×
Virginia113,6840.89×
Ohio112,5670.7×
Colorado110,0641.33×
Arizona103,1980.96×
New Jersey103,1960.77×
Oregon90,3641.5×
Michigan87,1660.63×
Massachusetts83,2740.8×
South Carolina78,2330.99×
Indiana67,6370.7×
Maryland66,7080.74×
Missouri65,0760.77×
Oklahoma64,1361.1×
Kentucky63,6160.97×
Louisiana63,1590.93×
Alabama61,0970.83×
Utah59,1301.26×
Minnesota49,1770.65×
Wisconsin48,7090.62×
Arkansas48,1551.11×
Nevada45,6890.9×
Connecticut44,9270.85×
West Virginia38,9041.59×
Mississippi37,1430.86×
Kansas34,7830.84×
Idaho33,8901.29×
Hawaii33,3041.48×
Iowa30,5010.7×
New Mexico27,3031.04×
Nebraska23,5800.9×
New Hampshire21,0801.02×
Maine19,8861.06×
Montana19,4221.33×
Vermont17,5471.9×
North Dakota16,0221.48×
Alaska15,3761.37×
Rhode Island14,7900.88×
South Dakota13,2301.09×
Delaware11,6750.81×
Washington, District of Columbia10,8940.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Land Cruiser audience
BrandAffinityCategory
Toyota Hilux65.01×Cars & Mobility
Toyota Sequoia25.38×Cars & Mobility
Toyota FJ Cruiser43.73×Cars & Mobility
Waterfowl10.18×Pets & Animals
Side by Side (UTV)13.28×Cars & Mobility
Off-road racing11.39×Cars & Mobility
Off-road vehicle11.15×Cars & Mobility
Hybrids8.44×Cars & Mobility
Family car11.7×Cars & Mobility
Car classification8.67×Cars & Mobility
Used Cars6.83×Cars & Mobility
Turkey hunting6.58×Sports
Jeep Cherokee26.71×Cars & Mobility
Wheel4.96×Cars & Mobility
Minivans8.74×Cars & Mobility
Honda6.63×Cars & Mobility
Toyota 4Runner14.39×Cars & Mobility
City car13.68×Cars & Mobility
RVs5.19×Cars & Mobility
Honda City32.35×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Land Cruiser audience
TraitClusterScore
Family OrientationCONSERVATISM2.9
Luxury OrientationPREMIUM2.02
Sports ActivityPOWER1.8
DIY MentalityTHRILL1.71
Risk AppetiteTHRILL1.68
PatriotismCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for Toyota Land Cruiser
CountryShare
United States21.7%
Australia6.0%
Italy6.0%

See Toyota Land Cruiser audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Land Cruiser have in United States?

Toyota Land Cruiser has an estimated audience of 5,252,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Land Cruiser fans?

19.6% of Toyota Land Cruiser fans are female, 80.4% are male, with an average age of 35.0 years.

Which brands do Toyota Land Cruiser fans like most?

Toyota Land Cruiser fans show strongest brand affinity for Toyota Hilux (65.01×), Toyota Sequoia (25.38×), and Toyota FJ Cruiser (43.73×) over the country average.

Where do Toyota Land Cruiser fans live in United States?

Toyota Land Cruiser fans in United States are most concentrated in California (reach 643,758), Texas (reach 465,765), and Florida (reach 309,182). These three regions account for the largest share of the active audience.

What other brands do Toyota Land Cruiser fans also like?

Beyond Toyota Land Cruiser itself, the audience over-indexes on Toyota Sequoia (25.38×), Toyota FJ Cruiser (43.73×), Waterfowl (10.18×), and Side by Side (UTV) (13.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Land Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.