Rascasse Audience Intelligence

Toyota FJ Cruiser Audience in United States

A data profile of the people who buy, follow and care about Toyota FJ Cruiser in United States — modelled from more than twelve digital signal sources. Toyota FJ Cruiser has an estimated audience of 796,969 people in United States.

#201among Car type in United States#211among Car Model in United States#828in Cars & Mobility

The average Toyota FJ Cruiser fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toyota Land Cruiser, Toyota Hilux, Toyota Tacoma, with strongest over-indexing on Toyota Land Cruiser (43.73× the country average).

Demographically, the Toyota FJ Cruiser audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota FJ Cruiser fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Toyota Land Cruiser.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota FJ Cruiser profile in United States.

Audience size
797K
in United States
Gender
15.1%♀
84.9% male
Age
40.3
average years
Country rank
#27530
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota FJ Cruiser fans

15.1% are female, 84.9% are male, average age 40.3.

Fig. 02

Gender split

15.1%
Female
84.9%
Male
Demographic split for Toyota FJ Cruiser audience in United States
MetricValue
Female15.1%
Male84.9%
Average age40.3
Estimated audience size796,969
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Toyota FJ Cruiser audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Toyota FJ Cruiser audience comes from United States.

Worldwide audience distribution share by country for Toyota FJ Cruiser
CountryShare
United States45.3%
Australia7.2%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota FJ Cruiser audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota FJ Cruiser fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.54×
02West Virginia~6K1.50×
03Tennessee~20K1.19×
04Arkansas~7K1.13×
05Florida~60K1.12×
06Utah~8K1.12×
07Texas~80K1.11×
08Hawaii~4K1.11×
09Georgia~30K1.10×
10Colorado~10K1.09×
11Oklahoma~10K1.09×
12Virginia~20K1.08×
13Kentucky~10K1.08×
14Nevada~8K1.08×
15Alabama~10K1.07×
16Kansas~7K1.07×
17Arizona~20K1.06×
18Idaho~4K1.06×
19Alaska~2K1.05×
20Washington~20K1.04×
21Montana~2K1.04×
22Louisiana~10K1.03×
23North Carolina~20K1.02×
24South Carolina~10K1.01×
25New Mexico~4K1.00×
26California~90K0.99×
27Missouri~10K0.99×
28Mississippi~6K0.98×
29North Dakota~2K0.97×
30Nebraska~4K0.96×
31New Hampshire~3K0.96×
32Maine~3K0.95×
33Indiana~10K0.94×
34Connecticut~7K0.93×
35Vermont~1K0.93×
36Pennsylvania~20K0.92×
37Iowa~6K0.92×
38Ohio~20K0.91×
39Illinois~20K0.90×
40South Dakota~2K0.90×
41Michigan~20K0.88×
42Minnesota~10K0.88×
43Wisconsin~10K0.87×
44Rhode Island~2K0.86×
45Delaware~2K0.86×
46New Jersey~20K0.83×
47Massachusetts~10K0.83×
48Maryland~10K0.80×
49New York~30K0.76×
50Washington, District of Columbia~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Toyota FJ Cruiser, United States
0.76×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota FJ Cruiser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota FJ Cruiser audience
#·InterestCategoryAffinity×
01Toyota Land CruiserCars & Mobility43.73×
02BFGoodrichCars & Mobility37.49×
03Mitsubishi PajeroCars & Mobility36.33×
04Toyota HiluxCars & Mobility30.20×
05Jeep CherokeeCars & Mobility26.61×
06Lexus GXCars & Mobility24.05×
07Will PoulterMovies & TV23.45×
08Ford ExpeditionCars & Mobility22.51×
09Compact sport utility vehicleCars & Mobility20.41×
10Toyota TacomaCars & Mobility18.79×
11Truck camperCars & Mobility12.99×
12Hybrid electric vehicleCars & Mobility10.40×
13Jeep WranglerCars & Mobility10.02×
14CarcareCars & Mobility9.11×
15Touring motorcycleCars & Mobility8.43×
16Motorcycle accessoriesCars & Mobility8.00×
17Off-road vehicleCars & Mobility7.44×
18Used CarsCars & Mobility6.52×
19Discount TireShopping5.62×
20Solar energyHome & Garden5.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota FJ Cruiser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota FJ Cruiser audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.50×
Risk AppetiteTHRILL2.26×
Need for SecurityCONSERVATISM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota FJ Cruiser audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Healthy LifestyleBALANCE0.69×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota FJ Cruiser have in United States?

Toyota FJ Cruiser has an estimated audience of 796,969 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota FJ Cruiser fans?

15.1% of Toyota FJ Cruiser fans are female, 84.9% are male, with an average age of 40.3 years.

03

Which brands do Toyota FJ Cruiser fans like most?

Toyota FJ Cruiser fans show strongest brand affinity for Toyota Land Cruiser (43.73×), Toyota Hilux (30.2×), and Toyota Tacoma (18.79×) over the country average.

04

Where do Toyota FJ Cruiser fans live in United States?

Toyota FJ Cruiser fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota FJ Cruiser fans also like?

Beyond Toyota FJ Cruiser itself, the audience over-indexes on Toyota Hilux (30.2×), Toyota Tacoma (18.79×), Will Poulter (23.45×), and Ford Expedition (22.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota FJ Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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