Toyota FJ Cruiser Audience in United States

Toyota FJ Cruiser logo

Toyota FJ Cruiser has an estimated audience of 801,323 people in United States. 15.1% are female, 84.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Life of Pi, N1 road (South Africa), Electrolyte, Arrietty.

The average Toyota FJ Cruiser fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Life of Pi, N1 road (South Africa), with strongest over-indexing on Home equity (23.08× the country average). Demographically, the Toyota FJ Cruiser audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota FJ Cruiser fans

Demographic split for Toyota FJ Cruiser audience in United States
MetricValue
Female15.1%
Male84.9%
Average age40.3
Estimated audience size801,323

Audience persona

The typical Toyota FJ Cruiser fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Toyota FJ Cruiser in United States
RegionReachAffinity
California92,5901.05×
Texas79,2711.15×
Florida60,9451.12×
New York36,0190.8×
Georgia28,0941.14×
Pennsylvania25,8670.96×
Illinois25,1190.94×
North Carolina24,9401.03×
Virginia23,8741.22×
Ohio21,9510.89×
Tennessee19,3451.2×
Michigan18,6890.89×
Washington17,7751.11×
Arizona17,0761.04×
New Jersey16,9880.83×
Oregon16,7971.83×
Colorado14,2791.13×
Indiana12,7870.87×
Missouri12,6860.98×
Massachusetts12,6450.8×
South Carolina11,9080.99×
Alabama11,1911×
Maryland10,7940.78×
Kentucky10,4771.04×
Oklahoma9,9591.12×
Wisconsin9,9140.82×
Louisiana9,8770.96×
Minnesota9,8120.85×
Nevada8,3541.08×
Utah8,0571.12×
Arkansas7,1321.08×
Connecticut7,0070.87×
West Virginia6,3011.69×
Kansas6,2150.98×
Iowa6,0290.91×
Mississippi5,9290.9×
Idaho4,2911.07×
New Mexico4,0371×
Hawaii3,9611.15×
Nebraska3,6770.91×
New Hampshire2,8930.92×
Maine2,5230.88×
Montana2,2321×
Rhode Island2,0590.81×
Washington, District of Columbia1,7600.73×
Delaware1,6760.76×
Alaska1,6730.98×
South Dakota1,5940.86×
North Dakota1,4490.88×
Vermont1,2420.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota FJ Cruiser audience
BrandAffinityCategory
Home equity23.08×Home & Garden
Life of Pi20.15×Movies & TV
N1 road (South Africa)6×Travel & Leisure
Electrolyte6.72×Health
Arrietty16.98×Movies & TV
Wikia3.57×Internet & Social Media
Embroidery Library15.42×Home & Garden
Keith Stanfield6.3×Movies & TV
Iyengar43.1×Literature
Israel1.76×Travel & Leisure
English breakfast tea15.8×Food & Beverages
Hog Hunting2.6×Sports
Academy Award for Best Film Editing10.31×Movies & TV
Northrop Grumman4.66×Business & Career
Acoustic music3.24×Music & Radio
Title Nine7.42×Fashion & Accessoires
UK garage3.77×Music & Radio
Notre Dame Fighting Irish football3.29×Sports
Monogram2.46×Home & Garden
Diane Sawyer5.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota FJ Cruiser audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Need for SecurityCONSERVATISM1.83
Risk AppetiteTHRILL1.71
Family OrientationCONSERVATISM1.69
Luxury OrientationPREMIUM1.62
Early Adopter MentalityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Toyota FJ Cruiser
CountryShare
United States45.5%
Australia7.3%
Japan6.3%

See Toyota FJ Cruiser audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota FJ Cruiser have in United States?

Toyota FJ Cruiser has an estimated audience of 801,323 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota FJ Cruiser fans?

15.1% of Toyota FJ Cruiser fans are female, 84.9% are male, with an average age of 40.3 years.

Which brands do Toyota FJ Cruiser fans like most?

Toyota FJ Cruiser fans show strongest brand affinity for Home equity (23.08×), Life of Pi (20.15×), and N1 road (South Africa) (6×) over the country average.

Where do Toyota FJ Cruiser fans live in United States?

Toyota FJ Cruiser fans in United States are most concentrated in California (reach 92,590), Texas (reach 79,271), and Florida (reach 60,945). These three regions account for the largest share of the active audience.

What other brands do Toyota FJ Cruiser fans also like?

Beyond Toyota FJ Cruiser itself, the audience over-indexes on Life of Pi (20.15×), N1 road (South Africa) (6×), Electrolyte (6.72×), and Arrietty (16.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota FJ Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.