Toyota Hilux Audience in United States

Toyota Hilux logo

Toyota Hilux has an estimated audience of 2,952,344 people in United States. 23.6% are female, 76.4% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Toyota Land Cruiser, Honda City, Suzuki Jimny, Initial D, Waterfowl.

The average Toyota Hilux fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toyota Land Cruiser, Honda City, Suzuki Jimny, with strongest over-indexing on Toyota Land Cruiser (64.99× the country average). Demographically, the Toyota Hilux audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Hilux fans

Demographic split for Toyota Hilux audience in United States
MetricValue
Female23.6%
Male76.4%
Average age39.3
Estimated audience size2,952,344

Audience persona

The typical Toyota Hilux fan in United States is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Toyota Land Cruiser.

Top regions in United States

Top regions ranked by reach for Toyota Hilux in United States
RegionReachAffinity
California362,6901.12×
Texas307,8261.21×
Florida206,8671.03×
New York125,7550.76×
North Carolina96,3011.08×
Georgia93,5131.03×
Illinois80,9800.82×
Pennsylvania78,0480.79×
Washington75,0901.27×
Virginia74,9461.04×
Ohio72,5370.8×
Tennessee68,3751.15×
Arizona65,0711.08×
Colorado62,5151.34×
New Jersey59,8030.8×
Michigan57,0990.74×
Massachusetts50,5760.87×
Indiana48,8820.91×
Maryland46,7890.92×
Missouri45,9360.97×
Alabama42,9681.04×
South Carolina42,8750.97×
Oregon41,1671.22×
Louisiana38,2141×
Utah37,9631.44×
Wisconsin37,6420.85×
Oklahoma37,3401.14×
Kentucky37,2361.01×
Minnesota36,8400.87×
Nevada29,1401.02×
Arkansas26,8621.1×
Connecticut25,0430.85×
Kansas23,9271.03×
Iowa21,4760.88×
Mississippi20,5010.84×
Idaho18,0931.22×
Hawaii16,5361.3×
Nebraska15,0481.02×
New Mexico14,5920.99×
West Virginia12,3870.9×
New Hampshire10,7500.92×
Montana10,5981.29×
Maine10,2120.97×
Rhode Island8,0440.86×
Alaska8,0221.27×
Washington, District of Columbia6,9220.78×
South Dakota6,0800.89×
North Dakota5,8010.96×
Vermont4,9760.96×
Wyoming4,8261.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Hilux audience
BrandAffinityCategory
Toyota Land Cruiser64.99×Cars & Mobility
Honda City44.12×Cars & Mobility
Suzuki Jimny47.66×Cars & Mobility
Initial D47.48×Literature
Waterfowl10.4×Pets & Animals
Off-road racing11.88×Cars & Mobility
Toyota Fortuner31.69×Cars & Mobility
Car classification9.21×Cars & Mobility
Family car12.22×Cars & Mobility
Dakar Rally28.48×Sports
Off-road vehicle11.15×Cars & Mobility
Turkey hunting6.92×Sports
Minivans9.39×Cars & Mobility
Side by Side (UTV)12.15×Cars & Mobility
Hybrids7.65×Cars & Mobility
Used Cars6.36×Cars & Mobility
Wheel4.66×Cars & Mobility
All-terrain vehicle6.46×Cars & Mobility
Overlanding11.83×Travel & Leisure
Modified Cars50.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Hilux audience
TraitClusterScore
Luxury OrientationPREMIUM2.33
Risk AppetiteTHRILL1.94
Family OrientationCONSERVATISM1.71
Sports ActivityPOWER1.68
DIY MentalityTHRILL1.46
Early Adopter MentalityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Toyota Hilux
CountryShare
United States11.8%
Brazil11.4%
Australia5.7%

See Toyota Hilux audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Hilux have in United States?

Toyota Hilux has an estimated audience of 2,952,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Hilux fans?

23.6% of Toyota Hilux fans are female, 76.4% are male, with an average age of 39.3 years.

Which brands do Toyota Hilux fans like most?

Toyota Hilux fans show strongest brand affinity for Toyota Land Cruiser (64.99×), Honda City (44.12×), and Suzuki Jimny (47.66×) over the country average.

Where do Toyota Hilux fans live in United States?

Toyota Hilux fans in United States are most concentrated in California (reach 362,690), Texas (reach 307,826), and Florida (reach 206,867). These three regions account for the largest share of the active audience.

What other brands do Toyota Hilux fans also like?

Beyond Toyota Hilux itself, the audience over-indexes on Honda City (44.12×), Suzuki Jimny (47.66×), Initial D (47.48×), and Waterfowl (10.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Hilux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.