Rascasse Audience Intelligence

Initial D Audience in United States

A data profile of the people who buy, follow and care about Initial D in United States — modelled from more than twelve digital signal sources. Initial D has an estimated audience of 745,555 people in United States.

The average Initial D fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vinland Saga (manga), Akame ga Kill!, Initial D (film), with strongest over-indexing on Vinland Saga (manga) (167.41× the country average).

Demographically, the Initial D audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Initial D fan in United States is more male, around 31.4 years old, with strong Spirituality tendencies and a notable affinity for Vinland Saga (manga).

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Initial D profile in United States.

Audience size
746K
in United States
Gender
31.2%
68.8% male
Age
31.4
average years
Country rank
#28745
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Initial D fans

31.2% are female, 68.8% are male, average age 31.4.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Initial D audience in United States
MetricValue
Female31.2%
Male68.8%
Average age31.4
Estimated audience size745,555
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Initial D audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3916%
40-4910%
50+9%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Initial D audience comes from United States.

Worldwide audience distribution share by country for Initial D
CountryShare
United States22.8%
Brazil7.9%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Initial D audience in United States is strongest.

Fig. 05

Top regions by affinity

Initial D fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.74×
02California~100K1.71×
03Nevada~10K1.57×
04Washington~20K1.55×
05Oregon~10K1.48×
06Arizona~20K1.47×
07Utah~9K1.36×
08New Mexico~5K1.32×
09Idaho~5K1.30×
10Alaska~2K1.29×
11Texas~70K1.18×
12Colorado~10K1.16×
13Oklahoma~9K1.13×
14Florida~50K1.04×
15Kansas~6K1.02×
16Arkansas~6K0.99×
17Georgia~20K0.97×
18North Carolina~20K0.97×
19Virginia~20K0.97×
20Tennessee~10K0.96×
21Montana~2K0.94×
22Kentucky~8K0.93×
23Iowa~5K0.93×
24Alabama~9K0.92×
25Nebraska~3K0.92×
26Connecticut~6K0.91×
27Missouri~10K0.90×
28Illinois~20K0.89×
29Maryland~10K0.89×
30South Dakota~1K0.89×
31New Hampshire~2K0.88×
32Rhode Island~2K0.88×
33Minnesota~9K0.87×
34Indiana~10K0.86×
35Massachusetts~10K0.84×
36North Dakota~1K0.84×
37West Virginia~3K0.82×
38Wisconsin~9K0.81×
39South Carolina~9K0.81×
40New York~30K0.80×
41Michigan~10K0.80×
42New Jersey~10K0.80×
43Delaware~2K0.80×
44Pennsylvania~20K0.79×
45Maine~2K0.79×
46Vermont<1K0.79×
47Louisiana~7K0.77×
48Ohio~20K0.76×
49Mississippi~4K0.70×
50Washington, District of Columbia~1K0.66×
Fig. 06

Affinity by region

Affinity by region — Initial D, United States
0.66×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Initial D audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Initial D audience
#·InterestCategoryAffinity×
01ParasyteLiterature197.97×
02Initial D (film)Movies & TV177.66×
03PseudopodMusic & Radio175.64×
04Vinland Saga (manga)Literature167.41×
05Highschool of the DeadLiterature165.94×
06Akame ga Kill!Literature164.63×
07Michel et AugustinFood & Beverages156.51×
08Nana (manga)Literature114.18×
09Case ClosedLiterature113.52×
10AnimeConLiterature94.86×
11AniplexMusic & Radio93.94×
12Vanguard University of Southern CaliforniaBusiness & Career88.26×
13Anime News NetworkMovies & TV67.57×
14Color printingTechnology & Electronics65.88×
15AbortoKids & Family42.53×
16FunimationMovies & TV21.32×
17Florida Atlantic UniversityBusiness & Career19.74×
18Vegetable GardeningFood & Beverages14.91×
19Morena BaccarinMovies & TV14.02×
20The Big Bang TheoryMovies & TV10.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Initial D audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Initial D audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.13×
ExtroversionTHRILL1.63×
MindfulnessBALANCE1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Initial D audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Quality AwarenessPREMIUM0.78×
Sports ActivityPOWER0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Initial D have in United States?

Initial D has an estimated audience of 745,555 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Initial D fans?

31.2% of Initial D fans are female, 68.8% are male, with an average age of 31.4 years.

03

Which brands do Initial D fans like most?

Initial D fans show strongest brand affinity for Vinland Saga (manga) (167.41×), Akame ga Kill! (164.63×), and Initial D (film) (177.66×) over the country average.

04

Where do Initial D fans live in United States?

Initial D fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Initial D fans also like?

Beyond Initial D itself, the audience over-indexes on Akame ga Kill! (164.63×), Initial D (film) (177.66×), Highschool of the Dead (165.94×), and Parasyte (197.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Initial D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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