A data profile of the people who buy, follow and care about Initial D in United States — modelled from more than twelve digital signal sources. Initial D has an estimated audience of 745,555 people in United States.
The average Initial D fan in United States is 31.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Vinland Saga (manga), Akame ga Kill!, Initial D (film), with strongest over-indexing on Vinland Saga (manga) (167.41× the country average).
Demographically, the Initial D audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Initial D fan in United States is more male, around 31.4 years old, with strong Spirituality tendencies and a notable affinity for Vinland Saga (manga).
The key figures that characterise the Initial D profile in United States.
31.2% are female, 68.8% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 31.4 |
| Estimated audience size | 745,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 9% |
Where the Initial D audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~5K | 1.74× | |
| 02 | California | ~100K | 1.71× | |
| 03 | Nevada | ~10K | 1.57× | |
| 04 | Washington | ~20K | 1.55× | |
| 05 | Oregon | ~10K | 1.48× | |
| 06 | Arizona | ~20K | 1.47× | |
| 07 | Utah | ~9K | 1.36× | |
| 08 | New Mexico | ~5K | 1.32× | |
| 09 | Idaho | ~5K | 1.30× | |
| 10 | Alaska | ~2K | 1.29× | |
| 11 | Texas | ~70K | 1.18× | |
| 12 | Colorado | ~10K | 1.16× | |
| 13 | Oklahoma | ~9K | 1.13× | |
| 14 | Florida | ~50K | 1.04× | |
| 15 | Kansas | ~6K | 1.02× | |
| 16 | Arkansas | ~6K | 0.99× | |
| 17 | Georgia | ~20K | 0.97× | |
| 18 | North Carolina | ~20K | 0.97× | |
| 19 | Virginia | ~20K | 0.97× | |
| 20 | Tennessee | ~10K | 0.96× | |
| 21 | Montana | ~2K | 0.94× | |
| 22 | Kentucky | ~8K | 0.93× | |
| 23 | Iowa | ~5K | 0.93× | |
| 24 | Alabama | ~9K | 0.92× | |
| 25 | Nebraska | ~3K | 0.92× | |
| 26 | Connecticut | ~6K | 0.91× | |
| 27 | Missouri | ~10K | 0.90× | |
| 28 | Illinois | ~20K | 0.89× | |
| 29 | Maryland | ~10K | 0.89× | |
| 30 | South Dakota | ~1K | 0.89× | |
| 31 | New Hampshire | ~2K | 0.88× | |
| 32 | Rhode Island | ~2K | 0.88× | |
| 33 | Minnesota | ~9K | 0.87× | |
| 34 | Indiana | ~10K | 0.86× | |
| 35 | Massachusetts | ~10K | 0.84× | |
| 36 | North Dakota | ~1K | 0.84× | |
| 37 | West Virginia | ~3K | 0.82× | |
| 38 | Wisconsin | ~9K | 0.81× | |
| 39 | South Carolina | ~9K | 0.81× | |
| 40 | New York | ~30K | 0.80× | |
| 41 | Michigan | ~10K | 0.80× | |
| 42 | New Jersey | ~10K | 0.80× | |
| 43 | Delaware | ~2K | 0.80× | |
| 44 | Pennsylvania | ~20K | 0.79× | |
| 45 | Maine | ~2K | 0.79× | |
| 46 | Vermont | <1K | 0.79× | |
| 47 | Louisiana | ~7K | 0.77× | |
| 48 | Ohio | ~20K | 0.76× | |
| 49 | Mississippi | ~4K | 0.70× | |
| 50 | Washington, District of Columbia | ~1K | 0.66× |
The strongest cross-interests of the Initial D audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parasyte | Literature | 197.97× | ||
| 02 | Initial D (film) | Movies & TV | 177.66× | ||
| 03 | Pseudopod | Music & Radio | 175.64× | ||
| 04 | Vinland Saga (manga) | Literature | 167.41× | ||
| 05 | Highschool of the Dead | Literature | 165.94× | ||
| 06 | Akame ga Kill! | Literature | 164.63× | ||
| 07 | Michel et Augustin | Food & Beverages | 156.51× | ||
| 08 | Nana (manga) | Literature | 114.18× | ||
| 09 | Case Closed | Literature | 113.52× | ||
| 10 | AnimeCon | Literature | 94.86× | ||
| 11 | Aniplex | Music & Radio | 93.94× | ||
| 12 | Vanguard University of Southern California | Business & Career | 88.26× | ||
| 13 | Anime News Network | Movies & TV | 67.57× | ||
| 14 | Color printing | Technology & Electronics | 65.88× | ||
| 15 | Aborto | Kids & Family | 42.53× | ||
| 16 | Funimation | Movies & TV | 21.32× | ||
| 17 | Florida Atlantic University | Business & Career | 19.74× | ||
| 18 | Vegetable Gardening | Food & Beverages | 14.91× | ||
| 19 | Morena Baccarin | Movies & TV | 14.02× | ||
| 20 | The Big Bang Theory | Movies & TV | 10.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.13× | |
| Extroversion | THRILL | 1.63× | |
| Mindfulness | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.81× |
Initial D has an estimated audience of 745,555 people in United States, concentrated in California and Texas.
31.2% of Initial D fans are female, 68.8% are male, with an average age of 31.4 years.
Initial D fans show strongest brand affinity for Vinland Saga (manga) (167.41×), Akame ga Kill! (164.63×), and Initial D (film) (177.66×) over the country average.
Initial D fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Initial D itself, the audience over-indexes on Akame ga Kill! (164.63×), Initial D (film) (177.66×), Highschool of the Dead (165.94×), and Parasyte (197.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Initial D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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