Initial D Audience in United States

Initial D logo

Initial D has an estimated audience of 705,395 people in United States. 31.2% are female, 68.8% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Vinland Saga (manga), Akame ga Kill!, Initial D (film), Highschool of the Dead, Parasyte.

The average Initial D fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vinland Saga (manga), Akame ga Kill!, Initial D (film), with strongest over-indexing on Vinland Saga (manga) (167.41× the country average). Demographically, the Initial D audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Initial D fans

Demographic split for Initial D audience in United States
MetricValue
Female31.2%
Male68.8%
Average age31.4
Estimated audience size705,395

Audience persona

The typical Initial D fan in United States is more male, around 31.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Vinland Saga (manga).

Top regions in United States

Top regions ranked by reach for Initial D in United States
RegionReachAffinity
California140,7271.81×
Texas76,3451.26×
Florida51,7521.08×
New York33,0270.84×
Washington22,7061.6×
Georgia22,0781.02×
Illinois21,8180.93×
Arizona21,7411.51×
North Carolina21,3041×
Pennsylvania18,5990.78×
Virginia17,2171×
Ohio16,7690.77×
Michigan14,8290.8×
New Jersey14,4370.8×
Tennessee13,3590.94×
Colorado12,9741.17×
Oregon12,3241.52×
Massachusetts11,9030.86×
Indiana11,0930.86×
Maryland11,0010.91×
Nevada10,9601.61×
Missouri10,7770.95×
Minnesota8,8720.88×
Oklahoma8,8511.13×
Alabama8,8250.9×
Utah8,6941.38×
South Carolina8,6750.82×
Wisconsin8,5380.8×
Kentucky8,2540.93×
Louisiana6,8610.75×
Connecticut6,4940.92×
Kansas5,6751.02×
Arkansas5,6720.98×
Hawaii5,3881.78×
Iowa5,1650.89×
New Mexico4,6591.32×
Idaho4,6181.31×
Mississippi3,7490.65×
Nebraska3,1110.88×
West Virginia2,3750.72×
New Hampshire2,3230.84×
Rhode Island1,8970.85×
Alaska1,8261.21×
Maine1,8130.72×
Montana1,7440.89×
Delaware1,4620.75×
Washington, District of Columbia1,3620.64×
South Dakota1,2690.78×
North Dakota1,0720.74×
Wyoming8700.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Initial D audience
BrandAffinityCategory
Vinland Saga (manga)167.41×Literature
Akame ga Kill!164.63×Literature
Initial D (film)177.66×Movies & TV
Highschool of the Dead165.94×Literature
Parasyte197.97×Literature
Case Closed113.52×Literature
Aborto42.53×Kids & Family
Pseudopod175.64×Music & Radio
Funimation21.32×Movies & TV
Aniplex93.94×Music & Radio
Anime News Network67.57×Movies & TV
Color printing65.88×Technology & Electronics
AnimeCon94.86×Literature
Nana (manga)114.18×Literature
The Big Bang Theory10.07×Movies & TV
Florida Atlantic University19.74×Business & Career
Vegetable Gardening14.91×Food & Beverages
Michel et Augustin156.51×Food & Beverages
Vanguard University of Southern California88.26×Business & Career
Mecha38.62×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Initial D audience
TraitClusterScore
Luxury OrientationPREMIUM2.69
Early Adopter MentalityPOWER2.1
LGBTQ+ IdentityOPEN1.87
Risk AppetiteTHRILL1.77
Family OrientationCONSERVATISM1.75
SustainabilityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Initial D
CountryShare
United States21.9%
Brazil8.5%
Japan5.2%

See Initial D audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Initial D have in United States?

Initial D has an estimated audience of 705,395 people in United States, concentrated in California and Texas.

What is the gender split and age of Initial D fans?

31.2% of Initial D fans are female, 68.8% are male, with an average age of 31.4 years.

Which brands do Initial D fans like most?

Initial D fans show strongest brand affinity for Vinland Saga (manga) (167.41×), Akame ga Kill! (164.63×), and Initial D (film) (177.66×) over the country average.

Where do Initial D fans live in United States?

Initial D fans in United States are most concentrated in California (reach 140,727), Texas (reach 76,345), and Florida (reach 51,752). These three regions account for the largest share of the active audience.

What other brands do Initial D fans also like?

Beyond Initial D itself, the audience over-indexes on Akame ga Kill! (164.63×), Initial D (film) (177.66×), Highschool of the Dead (165.94×), and Parasyte (197.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Initial D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.