Rascasse Audience Intelligence

Aniplex Target Market in United States

A data profile of the people who buy, follow and care about Aniplex in United States — modelled from more than twelve digital signal sources. Aniplex has an estimated audience of 392,282 people in United States.

#42among Record label in United States#4352among Brand in United States#6009in Music & Radio

The average Aniplex fan in United States is 26.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Highschool of the Dead, Akame ga Kill!, Pokémon, with strongest over-indexing on Highschool of the Dead (198.57× the country average).

Demographically, the Aniplex audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aniplex fan in United States is more male, around 26.0 years old, with strong Mindfulness tendencies and a notable affinity for Highschool of the Dead.

Category: Music & Radio · Type: Brand · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aniplex profile in United States.

Audience size
392K
in United States
Gender
35.1%♀
64.9% male
Age
26.0
average years
Country rank
#42024
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aniplex

35.1% are female, 64.9% are male, average age 26.0.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Aniplex audience in United States
MetricValue
Female35.1%
Male64.9%
Average age26.0
Estimated audience size392,282
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Aniplex audience in United States
Age bracketShare%
16-1955%
20-2929%
30-399%
40-494%
50+3%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Aniplex audience comes from United States.

Worldwide audience distribution share by country for Aniplex
CountryShare
Japan29.7%
United States20.3%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aniplex audience in United States is strongest.

Fig. 05

Top regions by affinity

Aniplex customers by region in United States
#RegionReachAffinity×
01California~60K1.52×
02Texas~50K1.42×
03Hawaii~2K1.34×
04Georgia~20K1.28×
05Nevada~5K1.23×
06Maryland~8K1.22×
07Washington~9K1.21×
08New York~30K1.20×
09New Jersey~10K1.18×
10Mississippi~4K1.16×
11Florida~30K1.14×
12Oklahoma~5K1.13×
13Virginia~10K1.12×
14Arizona~9K1.12×
15Louisiana~6K1.11×
16North Carolina~10K1.08×
17Missouri~7K1.06×
18Alaska<1K1.06×
19Illinois~10K1.04×
20Kansas~3K1.03×
21Indiana~7K1.02×
22Alabama~5K1.02×
23Arkansas~3K1.02×
24Delaware~1K1.02×
25Connecticut~4K1.01×
26Minnesota~6K1.00×
27Utah~3K1.00×
28Tennessee~8K0.99×
29Kentucky~5K0.99×
30Oregon~4K0.99×
31South Carolina~6K0.98×
32Pennsylvania~10K0.97×
33New Mexico~2K0.97×
34Rhode Island~1K0.94×
35Massachusetts~7K0.93×
36North Dakota<1K0.93×
37Ohio~10K0.92×
38South Dakota<1K0.91×
39Michigan~9K0.90×
40Idaho~2K0.90×
41Nebraska~2K0.88×
42Washington, District of Columbia~1K0.88×
43Vermont<1K0.87×
44Iowa~3K0.86×
45West Virginia~2K0.86×
46Montana<1K0.85×
47Colorado~5K0.83×
48Wisconsin~5K0.82×
49New Hampshire~1K0.82×
50Maine~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Aniplex, United States
0.81×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aniplex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aniplex audience
#·InterestCategoryAffinity×
01Highschool of the DeadLiterature198.57×
02Akame ga Kill!Literature145.31×
03Initial DLiterature93.94×
04YuYu HakushoLiterature40.30×
05One-Punch ManLiterature24.49×
06International educationBusiness & Career22.85×
07PokémonGames18.23×
08Portrait paintingArts & Culture17.12×
09TokyoTravel & Leisure16.92×
10Anime and manga fandomLiterature15.65×
11Disneyland ParisTravel & Leisure15.11×
12FunimationMovies & TV14.79×
13Apocalyptic and post-apocalyptic fictionLiterature12.05×
14Graphic novelLiterature11.74×
15Watercolor paintingArts & Culture10.58×
16Broadway theatreTravel & Leisure10.14×
17Collectible card gameGames9.49×
18Oil paintingArts & Culture9.34×
19Abstract artArts & Culture8.96×
20Digital artArts & Culture7.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aniplex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aniplex audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.54×
TraditionCONSERVATISM1.54×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aniplex audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.46×
Quality AwarenessPREMIUM0.60×
Design AffinityPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aniplex's target market in United States?

Aniplex's target market in United States covers an estimated 392,282 people, concentrated in California and Texas.

02

What is the gender split and age of Aniplex customers?

35.1% of the Aniplex audience are female, 64.9% are male, with an average age of 26.0 years.

03

Which brands do Aniplex fans like most?

Aniplex fans show strongest brand affinity for Highschool of the Dead (198.57×), Akame ga Kill! (145.31×), and Pokémon (18.23×) over the country average.

04

Where do Aniplex fans live in United States?

Aniplex fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Aniplex fans also like?

Beyond Aniplex itself, the audience over-indexes on Akame ga Kill! (145.31×), Pokémon (18.23×), Initial D (93.94×), and Anime and manga fandom (15.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Record label audiences in United States

See Aniplex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aniplex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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