Aniplex Audience in United States

Aniplex logo

Aniplex has an estimated audience of 385,687 people in United States. 35.1% are female, 64.9% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: Akame ga Kill!, Highschool of the Dead, Cillian Murphy, Initial D, Beetlejuice.

The average Aniplex fan in United States is 26.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Akame ga Kill!, Highschool of the Dead, Cillian Murphy, with strongest over-indexing on Akame ga Kill! (154.57× the country average). Demographically, the Aniplex audience skews more male with an average age of 26.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Record label

Demographics of Aniplex fans

Demographic split for Aniplex audience in United States
MetricValue
Female35.1%
Male64.9%
Average age26.0
Estimated audience size385,687

Audience persona

The typical Aniplex fan in United States is more male, around 26.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Akame ga Kill!.

Top regions in United States

Top regions ranked by reach for Aniplex in United States
RegionReachAffinity
California67,6861.6×
Texas47,2421.42×
Florida31,8501.22×
New York26,5121.23×
Georgia15,5011.3×
Illinois14,0831.1×
Pennsylvania12,5630.97×
North Carolina12,4781.08×
New Jersey11,7621.2×
Ohio11,0190.93×
Virginia10,9931.17×
Washington9,8911.28×
Arizona9,3401.19×
Michigan9,2330.92×
Maryland8,4431.27×
Tennessee7,7881.01×
Indiana7,1351.01×
Massachusetts6,8580.9×
Missouri6,6651.07×
South Carolina5,8741.01×
Minnesota5,5791.01×
Louisiana5,2991.07×
Alabama5,2270.97×
Colorado5,1460.85×
Oklahoma4,9921.17×
Nevada4,7831.28×
Wisconsin4,7160.81×
Kentucky4,6900.97×
Oregon4,5831.04×
Connecticut3,8851×
Mississippi3,7991.2×
Utah3,5401.02×
Arkansas3,1430.99×
Kansas3,0060.99×
Hawaii2,5251.52×
Iowa2,4750.78×
New Mexico1,7780.92×
Idaho1,6650.86×
Nebraska1,4550.75×
West Virginia1,2350.69×
Delaware1,0611×
Rhode Island1,0450.85×
Washington, District of Columbia1,0080.87×
New Hampshire9690.64×
Maine8420.61×
Alaska7820.95×
South Dakota6900.77×
Montana6140.57×
North Dakota5570.7×
Vermont3990.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aniplex audience
BrandAffinityCategory
Akame ga Kill!154.57×Literature
Highschool of the Dead154.43×Literature
Cillian Murphy27.69×Movies & TV
Initial D85×Literature
Beetlejuice10.81×Movies & TV
Lily Collins33.46×Movies & TV
Anime and manga fandom12.86×Literature
Pokémon11.04×Games
Funimation20.99×Movies & TV
DeviantArt13.01×Internet & Social Media
Google Maps6.26×Internet & Social Media
Shōnen manga15.25×Literature
Margot Robbie13.34×Movies & TV
Bagel23.43×Food & Beverages
Paul Bettany36.77×Movies & TV
YuYu Hakusho43.12×Literature
Hatsune Miku29.12×Literature
Bruce Willis8.57×Movies & TV
Indeed.com4.51×Business & Career
The Legend of Zelda11.11×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aniplex audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.32
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.36
Social Media UsageJOY1.14
Urban LifestyleOPEN1.09
TraditionCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Aniplex
CountryShare
Japan29.9%
United States20.1%
Brazil8.4%

See Aniplex audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Aniplex have in United States?

Aniplex has an estimated audience of 385,687 people in United States, concentrated in California and Texas.

What is the gender split and age of Aniplex fans?

35.1% of Aniplex fans are female, 64.9% are male, with an average age of 26.0 years.

Which brands do Aniplex fans like most?

Aniplex fans show strongest brand affinity for Akame ga Kill! (154.57×), Highschool of the Dead (154.43×), and Cillian Murphy (27.69×) over the country average.

Where do Aniplex fans live in United States?

Aniplex fans in United States are most concentrated in California (reach 67,686), Texas (reach 47,242), and Florida (reach 31,850). These three regions account for the largest share of the active audience.

What other brands do Aniplex fans also like?

Beyond Aniplex itself, the audience over-indexes on Highschool of the Dead (154.43×), Cillian Murphy (27.69×), Initial D (85×), and Beetlejuice (10.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aniplex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.