Highschool of the Dead Audience in United States

Highschool of the Dead logo

Highschool of the Dead has an estimated audience of 602,991 people in United States. 31.1% are female, 68.9% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: IS (Infinite Stratos), Vinland Saga (manga), Akame ga Kill!, Blood+, Initial D.

The average Highschool of the Dead fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include IS (Infinite Stratos), Vinland Saga (manga), Akame ga Kill!, with strongest over-indexing on IS (Infinite Stratos) (258.42× the country average). Demographically, the Highschool of the Dead audience skews more male with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Demographics of Highschool of the Dead fans

Demographic split for Highschool of the Dead audience in United States
MetricValue
Female31.1%
Male68.9%
Average age31.3
Estimated audience size602,991

Audience persona

The typical Highschool of the Dead fan in United States is more male, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for IS (Infinite Stratos).

Top regions in United States

Top regions ranked by reach for Highschool of the Dead in United States
RegionReachAffinity
California90,2841.36×
Texas73,1921.41×
Florida44,4541.09×
New York32,8340.97×
Georgia21,8981.18×
Illinois20,6341.03×
North Carolina19,8881.1×
Pennsylvania18,2200.9×
Ohio16,9170.91×
Arizona15,7251.28×
Washington15,2701.26×
Virginia14,9041.01×
Michigan14,2930.91×
New Jersey13,2500.86×
Tennessee11,5840.96×
Missouri10,6441.1×
Indiana10,5920.96×
Maryland9,8260.95×
Alabama9,4831.13×
Colorado8,9910.95×
Massachusetts8,5640.72×
Kentucky8,5581.13×
South Carolina8,4550.93×
Louisiana8,2611.06×
Oklahoma8,0371.2×
Nevada7,9751.37×
Wisconsin7,9010.87×
Minnesota7,8650.91×
Oregon7,7861.13×
Utah5,7441.06×
Arkansas5,4711.1×
Mississippi5,3001.07×
Connecticut5,2020.86×
Kansas4,7521×
Iowa4,5890.92×
New Mexico3,3611.11×
Hawaii3,2831.27×
Idaho2,9560.98×
Nebraska2,8820.95×
West Virginia2,5370.9×
Alaska1,6691.29×
New Hampshire1,6110.68×
Rhode Island1,5640.82×
Maine1,4800.69×
Washington, District of Columbia1,4590.8×
Delaware1,4130.85×
Montana1,2570.75×
North Dakota1,2080.98×
South Dakota1,1980.86×
Wyoming7480.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highschool of the Dead audience
BrandAffinityCategory
IS (Infinite Stratos)258.42×Literature
Vinland Saga (manga)359.72×Literature
Akame ga Kill!355.71×Literature
Blood+238.18×Movies & TV
Initial D305.88×Literature
Parasyte427.4×Literature
High School DxD163.09×Movies & TV
Case Closed247.4×Literature
Heaven's Lost Property368.24×Literature
Trinity Seven414.46×Literature
Nisekoi359.07×Literature
Gantz252.11×Literature
Funimation46.01×Movies & TV
Vampire Knight174.29×Literature
Hakuōki413.25×Games
Freezing (manga)189.53×Literature
Aniplex198.57×Music & Radio
Deadman Wonderland229.54×Literature
Anime News Network146.67×Movies & TV
Ladies versus Butlers!330.11×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highschool of the Dead audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.65
ExtroversionTHRILL1.98
Family OrientationCONSERVATISM1.21
Early Adopter MentalityPOWER1.2
TraditionCONSERVATISM1.16
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Highschool of the Dead
CountryShare
United States21.6%
Japan16.6%
Brazil8.3%

See Highschool of the Dead audiences in other countries

More Manga audiences in United States

Frequently asked questions

How many fans does Highschool of the Dead have in United States?

Highschool of the Dead has an estimated audience of 602,991 people in United States, concentrated in California and Texas.

What is the gender split and age of Highschool of the Dead fans?

31.1% of Highschool of the Dead fans are female, 68.9% are male, with an average age of 31.3 years.

Which brands do Highschool of the Dead fans like most?

Highschool of the Dead fans show strongest brand affinity for IS (Infinite Stratos) (258.42×), Vinland Saga (manga) (359.72×), and Akame ga Kill! (355.71×) over the country average.

Where do Highschool of the Dead fans live in United States?

Highschool of the Dead fans in United States are most concentrated in California (reach 90,284), Texas (reach 73,192), and Florida (reach 44,454). These three regions account for the largest share of the active audience.

What other brands do Highschool of the Dead fans also like?

Beyond Highschool of the Dead itself, the audience over-indexes on Vinland Saga (manga) (359.72×), Akame ga Kill! (355.71×), Blood+ (238.18×), and Initial D (305.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highschool of the Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.