Rascasse Audience Intelligence

Highschool of the Dead Audience in United States

A data profile of the people who buy, follow and care about Highschool of the Dead in United States — modelled from more than twelve digital signal sources. Highschool of the Dead has an estimated audience of 680,558 people in United States.

#27among Manga in United States#297among Book / Manga / Comic in United States#676in Literature

The average Highschool of the Dead fan in United States is 31.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IS (Infinite Stratos), Vinland Saga (manga), Akame ga Kill!, with strongest over-indexing on IS (Infinite Stratos) (258.42× the country average).

Demographically, the Highschool of the Dead audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Highschool of the Dead fan in United States is more male, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for IS (Infinite Stratos).

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Highschool of the Dead profile in United States.

Audience size
681K
in United States
Gender
31.1%♀
68.9% male
Age
31.3
average years
Country rank
#30426
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Highschool of the Dead fans

31.1% are female, 68.9% are male, average age 31.3.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Highschool of the Dead audience in United States
MetricValue
Female31.1%
Male68.9%
Average age31.3
Estimated audience size680,558
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Highschool of the Dead audience in United States
Age bracketShare%
16-1934%
20-2932%
30-3917%
40-4910%
50+6%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Highschool of the Dead audience comes from United States.

Worldwide audience distribution share by country for Highschool of the Dead
CountryShare
United States23.3%
Japan15.9%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Highschool of the Dead audience in United States is strongest.

Fig. 05

Top regions by affinity

Highschool of the Dead fans by region: top regions in United States
#RegionReachAffinity×
01Texas~70K1.43×
02California~90K1.35×
03Nevada~8K1.31×
04Hawaii~3K1.26×
05Alaska~2K1.25×
06Washington~10K1.23×
07Oklahoma~8K1.23×
08Arizona~10K1.20×
09Georgia~20K1.14×
10Arkansas~6K1.14×
11New Mexico~3K1.13×
12Mississippi~6K1.11×
13Louisiana~8K1.09×
14Utah~6K1.08×
15Virginia~20K1.07×
16Alabama~9K1.07×
17Kansas~5K1.07×
18Florida~40K1.05×
19Kentucky~8K1.05×
20Oregon~7K1.05×
21Missouri~10K1.03×
22North Carolina~20K1.01×
23Maryland~10K1.01×
24Idaho~3K1.00×
25New York~30K0.99×
26North Dakota~1K0.99×
27Indiana~10K0.98×
28South Carolina~9K0.96×
29Minnesota~8K0.96×
30West Virginia~3K0.96×
31Iowa~5K0.95×
32Nebraska~3K0.95×
33Ohio~20K0.93×
34Illinois~20K0.92×
35Michigan~10K0.92×
36Tennessee~10K0.92×
37Connecticut~6K0.91×
38Montana~2K0.91×
39South Dakota~1K0.91×
40Colorado~9K0.90×
41Wisconsin~8K0.88×
42Delaware~1K0.88×
43Pennsylvania~20K0.87×
44New Jersey~10K0.86×
45Rhode Island~2K0.83×
46Vermont<1K0.81×
47Maine~2K0.80×
48New Hampshire~2K0.79×
49Washington, District of Columbia~1K0.79×
50Massachusetts~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Highschool of the Dead, United States
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Highschool of the Dead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Highschool of the Dead audience
#·InterestCategoryAffinity×
01ParasyteLiterature427.40×
02Trinity SevenLiterature414.46×
03Heaven's Lost PropertyLiterature368.24×
04Vinland Saga (manga)Literature359.72×
05NisekoiLiterature359.07×
06Akame ga Kill!Literature355.71×
07The Familiar of ZeroLiterature339.98×
08Ladies versus Butlers!Literature330.11×
09Initial DLiterature305.88×
10IS (Infinite Stratos)Literature258.42×
11GantzLiterature252.11×
12Case ClosedLiterature247.40×
13Deadman WonderlandLiterature229.54×
14My Little MonsterLiterature227.35×
15AniplexMusic & Radio198.57×
16Freezing (manga)Literature189.53×
17Vampire KnightLiterature174.29×
18High School DxDMovies & TV163.09×
19Anime News NetworkMovies & TV146.67×
20FunimationMovies & TV46.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Highschool of the Dead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Highschool of the Dead audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.85×
MindfulnessBALANCE3.00×
ExtroversionTHRILL2.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Highschool of the Dead audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
TravellingTHRILL0.80×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Highschool of the Dead have in United States?

Highschool of the Dead has an estimated audience of 680,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Highschool of the Dead fans?

31.1% of Highschool of the Dead fans are female, 68.9% are male, with an average age of 31.3 years.

03

Which brands do Highschool of the Dead fans like most?

Highschool of the Dead fans show strongest brand affinity for IS (Infinite Stratos) (258.42×), Vinland Saga (manga) (359.72×), and Akame ga Kill! (355.71×) over the country average.

04

Where do Highschool of the Dead fans live in United States?

Highschool of the Dead fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Highschool of the Dead fans also like?

Beyond Highschool of the Dead itself, the audience over-indexes on Vinland Saga (manga) (359.72×), Akame ga Kill! (355.71×), Initial D (305.88×), and Parasyte (427.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Highschool of the Dead audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Highschool of the Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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