Rascasse Audience Intelligence

Color printing Audience in United States

A data profile of the people who buy, follow and care about Color printing in United States — modelled from more than twelve digital signal sources. Color printing has an estimated audience of 503,467 people in United States.

#441among Event in United States#1018in Technology & Electronics

The average Color printing fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Initial D, Peter Thiel, The UPS Store, with strongest over-indexing on Initial D (65.88× the country average).

Demographically, the Color printing audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Color printing fan in United States is balanced, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Initial D.

Category: Technology & Electronics · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Color printing profile in United States.

Audience size
503K
in United States
Gender
49.6%♀
50.4% male
Age
39.2
average years
Country rank
#36497
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Color printing fans

49.6% are female, 50.4% are male, average age 39.2.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Color printing audience in United States
MetricValue
Female49.6%
Male50.4%
Average age39.2
Estimated audience size503,467
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Color printing audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Color printing audience comes from United States.

Worldwide audience distribution share by country for Color printing
CountryShare
United States34.2%
India7.7%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Color printing audience in United States is strongest.

Fig. 05

Top regions by affinity

Color printing fans by region: top regions in United States
#RegionReachAffinity×
01California~80K1.49×
02Nevada~7K1.49×
03New York~40K1.29×
04Washington~10K1.28×
05Texas~50K1.19×
06Oregon~7K1.17×
07Virginia~10K1.15×
08Illinois~20K1.11×
09Utah~5K1.10×
10New Jersey~10K1.08×
11Massachusetts~10K1.08×
12Maryland~9K1.07×
13Arizona~10K1.06×
14Kansas~4K1.06×
15Georgia~20K1.05×
16Pennsylvania~20K1.04×
17Oklahoma~6K1.04×
18Minnesota~7K1.03×
19Florida~30K1.01×
20New Mexico~3K1.01×
21Vermont<1K1.01×
22North Carolina~20K1.00×
23Alaska~1K1.00×
24Idaho~3K0.99×
25Colorado~8K0.98×
26Louisiana~6K0.98×
27Hawaii~2K0.98×
28Michigan~10K0.97×
29Wisconsin~7K0.97×
30Connecticut~5K0.97×
31Washington, District of Columbia~1K0.97×
32South Dakota~1K0.97×
33North Dakota~1K0.97×
34Tennessee~10K0.96×
35Missouri~8K0.96×
36Arkansas~4K0.95×
37Indiana~9K0.94×
38Kentucky~6K0.94×
39New Hampshire~2K0.94×
40Rhode Island~2K0.94×
41Montana~1K0.94×
42Iowa~4K0.93×
43Maine~2K0.93×
44Delaware~1K0.93×
45Mississippi~4K0.92×
46Nebraska~2K0.91×
47West Virginia~2K0.91×
48South Carolina~7K0.90×
49Ohio~10K0.89×
50Alabama~6K0.89×
Fig. 06

Affinity by region

Affinity by region — Color printing, United States
0.89×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Color printing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Color printing audience
#·InterestCategoryAffinity×
01Initial DLiterature65.88×
02Laser printingTechnology & Electronics14.06×
03Peter ThielBusiness & Career12.29×
04PeugeotCars & Mobility12.29×
05Melanie LynskeyMovies & TV12.29×
06VistaprintBusiness & Career11.34×
07Low-cost carrierTravel & Leisure9.38×
08HingeInternet & Social Media8.59×
09The UPS StoreShopping4.58×
10InnovationBusiness & Career3.93×
11United States Postal ServiceBusiness & Career2.72×
12EtsyFashion & Accessoires2.60×
13Planet FitnessSports2.47×
14EBayShopping2.40×
15CouponsShopping2.06×
16SmartphonesTechnology & Electronics1.89×
17Alcoholic beveragesFood & Beverages1.80×
18Home improvementHome & Garden1.80×
19CookingFood & Beverages1.68×
20XInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Color printing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Color printing audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.76×
Price SensitivityPREMIUM1.50×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Color printing audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Family OrientationCONSERVATISM0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Color printing have in United States?

Color printing has an estimated audience of 503,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Color printing fans?

49.6% of Color printing fans are female, 50.4% are male, with an average age of 39.2 years.

03

Which brands do Color printing fans like most?

Color printing fans show strongest brand affinity for Initial D (65.88×), Peter Thiel (12.29×), and The UPS Store (4.58×) over the country average.

04

Where do Color printing fans live in United States?

Color printing fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Color printing fans also like?

Beyond Color printing itself, the audience over-indexes on Peter Thiel (12.29×), The UPS Store (4.58×), Vistaprint (11.34×), and Innovation (3.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Color printing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Color printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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