Modified Cars Audience in United States

Modified Cars logo

Modified Cars has an estimated audience of 346,408 people in United States. 19.6% are female, 80.4% are male, average age 24.8. Top regions: California, Texas, Florida. Top brand affinities: Toyota Land Cruiser, Toyota Hilux, Antique car, Livemusic, Carcare.

The average Modified Cars fan in United States is 24.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toyota Land Cruiser, Toyota Hilux, Antique car, with strongest over-indexing on Toyota Land Cruiser (44.75× the country average). Demographically, the Modified Cars audience skews more male with an average age of 24.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Modified Cars fans

Demographic split for Modified Cars audience in United States
MetricValue
Female19.6%
Male80.4%
Average age24.8
Estimated audience size346,408

Audience persona

The typical Modified Cars fan in United States is more male, around 24.8 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Land Cruiser.

Top regions in United States

Top regions ranked by reach for Modified Cars in United States
RegionReachAffinity
California47,2371.24×
Texas34,7251.17×
Florida25,5691.09×
New York17,8840.92×
North Carolina12,2521.18×
Georgia11,8431.11×
Pennsylvania11,0690.95×
Illinois10,1740.88×
Ohio8,9380.84×
Virginia8,7861.04×
New Jersey8,3690.95×
Arizona8,0791.14×
Washington7,5741.09×
Indiana6,7981.07×
Tennessee6,7670.97×
Michigan6,4220.71×
Maryland5,6400.95×
Massachusetts5,3080.78×
Missouri5,2020.93×
South Carolina4,8240.93×
Minnesota4,4010.89×
Alabama4,3710.9×
Wisconsin4,1560.8×
Colorado3,9090.72×
Oregon3,8030.96×
Louisiana3,7180.83×
Oklahoma3,6330.94×
Kentucky3,5750.82×
Connecticut3,5131.01×
Nevada3,4161.02×
Iowa2,9471.03×
Utah2,7810.9×
Arkansas2,6390.92×
Kansas2,6010.95×
Mississippi2,4210.85×
Nebraska1,6860.97×
New Mexico1,6040.92×
Hawaii1,5231.02×
Idaho1,5100.87×
West Virginia1,4530.9×
Alaska1,3851.87×
New Hampshire1,2720.93×
Maine1,0830.87×
Rhode Island1,0120.92×
North Dakota9871.39×
Montana9480.99×
South Dakota9361.17×
Delaware9060.95×
Wyoming8821.72×
Vermont8531.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modified Cars audience
BrandAffinityCategory
Toyota Land Cruiser44.75×Cars & Mobility
Toyota Hilux44.06×Cars & Mobility
Antique car23.01×Cars & Mobility
Livemusic11.43×Music & Radio
Carcare18.57×Cars & Mobility
Auto show18.35×Cars & Mobility
Mazda MX-548.04×Cars & Mobility
Ferrari World117.82×Travel & Leisure
Hatchback14.74×Cars & Mobility
Toyota Supra21.38×Cars & Mobility
Subaru Impreza27.43×Cars & Mobility
Google Maps5.31×Internet & Social Media
Porsche 91121.13×Cars & Mobility
Honda Civic14.42×Cars & Mobility
Enterprise Rent-A-Car7.32×Cars & Mobility
CarGurus6.53×Cars & Mobility
Need for Speed22.18×Games
Family car10.95×Cars & Mobility
Indeed.com4.25×Business & Career
BMW M318.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modified Cars audience
TraitClusterScore
Family OrientationCONSERVATISM2.71
Luxury OrientationPREMIUM2.64
Early Adopter MentalityPOWER1.93
Risk AppetiteTHRILL1.9
LGBTQ+ IdentityOPEN1.88
DIY MentalityTHRILL1.86

Worldwide distribution

Worldwide audience distribution share by country for Modified Cars
CountryShare
United States37.5%
United Kingdom11.5%
Germany6.2%

See Modified Cars audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Modified Cars have in United States?

Modified Cars has an estimated audience of 346,408 people in United States, concentrated in California and Texas.

What is the gender split and age of Modified Cars fans?

19.6% of Modified Cars fans are female, 80.4% are male, with an average age of 24.8 years.

Which brands do Modified Cars fans like most?

Modified Cars fans show strongest brand affinity for Toyota Land Cruiser (44.75×), Toyota Hilux (44.06×), and Antique car (23.01×) over the country average.

Where do Modified Cars fans live in United States?

Modified Cars fans in United States are most concentrated in California (reach 47,237), Texas (reach 34,725), and Florida (reach 25,569). These three regions account for the largest share of the active audience.

What other brands do Modified Cars fans also like?

Beyond Modified Cars itself, the audience over-indexes on Toyota Hilux (44.06×), Antique car (23.01×), Livemusic (11.43×), and Carcare (18.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modified Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.