Rascasse Audience Intelligence

Modified Cars Audience in United States

A data profile of the people who buy, follow and care about Modified Cars in United States — modelled from more than twelve digital signal sources. Modified Cars has an estimated audience of 346,408 people in United States.

#12897among Topic in United States#1217in Cars & Mobility

The average Modified Cars fan in United States is 24.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Antique car, Ferrari World, Toyota Hilux, with strongest over-indexing on Antique car (32.92× the country average).

Demographically, the Modified Cars audience skews more male with an average age of 24.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Modified Cars fan in United States is more male, around 24.8 years old, with strong Family Orientation tendencies and a notable affinity for Antique car.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modified Cars profile in United States.

Audience size
346K
in United States
Gender
19.6%♀
80.4% male
Age
24.8
average years
Country rank
#44868
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modified Cars fans

19.6% are female, 80.4% are male, average age 24.8.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Modified Cars audience in United States
MetricValue
Female19.6%
Male80.4%
Average age24.8
Estimated audience size346,408
Fig. 03

Age distribution

Ø 24.8
average years
Age distribution of the Modified Cars audience in United States
Age bracketShare%
16-1966%
20-2918%
30-398%
40-495%
50+2%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Modified Cars audience comes from United States.

Worldwide audience distribution share by country for Modified Cars
CountryShare
United States37.4%
United Kingdom11.5%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modified Cars audience in United States is strongest.

Fig. 05

Top regions by affinity

Modified Cars fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.19×
02California~40K1.11×
03North Carolina~10K1.11×
04Vermont<1K1.11×
05Iowa~3K1.09×
06North Dakota<1K1.08×
07Texas~30K1.06×
08South Dakota<1K1.06×
09Kansas~3K1.05×
10Arizona~7K1.04×
11Indiana~7K1.03×
12Idaho~2K1.03×
13Virginia~9K1.02×
14Connecticut~4K1.02×
15Nebraska~2K1.02×
16New Hampshire~1K1.02×
17Washington~7K1.01×
18Montana<1K1.01×
19Delaware<1K1.01×
20South Carolina~5K1.00×
21Oregon~4K1.00×
22Georgia~10K0.99×
23West Virginia~2K0.99×
24Hawaii~1K0.99×
25Rhode Island~1K0.99×
26Florida~20K0.98×
27Maine~1K0.98×
28Oklahoma~4K0.97×
29Nevada~3K0.97×
30Arkansas~3K0.97×
31Mississippi~3K0.97×
32Maryland~6K0.96×
33New Mexico~2K0.96×
34Tennessee~7K0.95×
35Missouri~5K0.95×
36Utah~3K0.95×
37Pennsylvania~10K0.94×
38Minnesota~5K0.93×
39Alabama~4K0.93×
40Kentucky~4K0.93×
41Washington, District of Columbia<1K0.93×
42New Jersey~8K0.92×
43New York~20K0.91×
44Wisconsin~5K0.91×
45Louisiana~4K0.91×
46Illinois~10K0.89×
47Ohio~9K0.89×
48Massachusetts~6K0.84×
49Colorado~5K0.84×
50Michigan~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Modified Cars, United States
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modified Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modified Cars audience
#·InterestCategoryAffinity×
01Ferrari WorldTravel & Leisure189.88×
02Toyota HiluxCars & Mobility50.81×
03Ayrton SennaSports49.00×
04Dakar RallySports37.53×
05Toyota Land CruiserCars & Mobility37.26×
06Antique carCars & Mobility32.92×
07Mercedes AMG Petronas F1Sports30.92×
08Auto showCars & Mobility26.69×
09CarcareCars & Mobility26.43×
10Compact sport utility vehicleCars & Mobility25.85×
11Porsche 911Cars & Mobility25.41×
12Porsche CayenneCars & Mobility23.31×
13RallyingSports20.33×
14HatchbackCars & Mobility18.57×
15Mid-size carCars & Mobility18.23×
16Red Bull RacingSports17.71×
17Honda CivicCars & Mobility16.78×
18CoupéCars & Mobility15.06×
19Family carCars & Mobility13.17×
20MazdaCars & Mobility9.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modified Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modified Cars audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.07×
Price SensitivityPREMIUM2.74×
Risk AppetiteTHRILL2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modified Cars audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
SpiritualityBALANCE0.71×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modified Cars have in United States?

Modified Cars has an estimated audience of 346,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Modified Cars fans?

19.6% of Modified Cars fans are female, 80.4% are male, with an average age of 24.8 years.

03

Which brands do Modified Cars fans like most?

Modified Cars fans show strongest brand affinity for Antique car (32.92×), Ferrari World (189.88×), and Toyota Hilux (50.81×) over the country average.

04

Where do Modified Cars fans live in United States?

Modified Cars fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Modified Cars fans also like?

Beyond Modified Cars itself, the audience over-indexes on Ferrari World (189.88×), Toyota Hilux (50.81×), Toyota Land Cruiser (37.26×), and Auto show (26.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Modified Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Modified Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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