Rascasse Audience Intelligence

Suzuki Jimny Audience in United States

A data profile of the people who buy, follow and care about Suzuki Jimny in United States — modelled from more than twelve digital signal sources. Suzuki Jimny has an estimated audience of 723,035 people in United States.

#219among Car type in United States#235among Car Model in United States#871in Cars & Mobility

The average Suzuki Jimny fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitsubishi Challenger, Nissan X-Trail, Lando Norris, with strongest over-indexing on Mitsubishi Challenger (650.81× the country average).

Demographically, the Suzuki Jimny audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suzuki Jimny fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Mitsubishi Challenger.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suzuki Jimny profile in United States.

Audience size
723K
in United States
Gender
35.7%♀
64.3% male
Age
39.1
average years
Country rank
#29308
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suzuki Jimny fans

35.7% are female, 64.3% are male, average age 39.1.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Suzuki Jimny audience in United States
MetricValue
Female35.7%
Male64.3%
Average age39.1
Estimated audience size723,035
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Suzuki Jimny audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Suzuki Jimny audience comes from United States.

Worldwide audience distribution share by country for Suzuki Jimny
CountryShare
Italy9.1%
Germany6.3%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suzuki Jimny audience in United States is strongest.

Fig. 05

Top regions by affinity

Suzuki Jimny fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K2.01×
02Arizona~20K1.56×
03Utah~10K1.49×
04California~100K1.47×
05Alaska~2K1.43×
06Washington~20K1.40×
07Colorado~20K1.34×
08Texas~80K1.29×
09Oregon~10K1.29×
10Nevada~9K1.29×
11Florida~60K1.19×
12Idaho~4K1.17×
13New Mexico~4K1.16×
14Montana~2K1.07×
15Vermont~1K1.07×
16Washington, District of Columbia~2K1.04×
17New Hampshire~3K1.03×
18Arkansas~6K1.00×
19Oklahoma~8K0.99×
20Maine~3K0.99×
21New York~40K0.97×
22Tennessee~10K0.96×
23Virginia~20K0.95×
24West Virginia~3K0.95×
25Connecticut~7K0.94×
26Georgia~20K0.92×
27New Jersey~20K0.92×
28Massachusetts~10K0.92×
29Kansas~5K0.90×
30North Carolina~20K0.89×
31Rhode Island~2K0.87×
32North Dakota~1K0.86×
33Alabama~8K0.83×
34Kentucky~7K0.83×
35Missouri~9K0.82×
36Louisiana~8K0.82×
37Illinois~20K0.81×
38Nebraska~3K0.81×
39South Carolina~9K0.80×
40South Dakota~1K0.80×
41Pennsylvania~20K0.77×
42Maryland~9K0.76×
43Minnesota~8K0.75×
44Mississippi~4K0.75×
45Michigan~10K0.74×
46Indiana~9K0.73×
47Delaware~1K0.73×
48Iowa~4K0.72×
49Wisconsin~8K0.71×
50Ohio~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Suzuki Jimny, United States
0.70×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suzuki Jimny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suzuki Jimny audience
#·InterestCategoryAffinity×
01Mitsubishi ChallengerCars & Mobility650.81×
02Nissan X-TrailCars & Mobility184.42×
03Nissan PatrolCars & Mobility135.85×
04McLaren F1Sports85.29×
05Fuel OffroadCars & Mobility67.63×
06Lando NorrisSports44.71×
07Ford GTCars & Mobility42.74×
08King of the HammersSports39.68×
09atvMovies & TV38.81×
10Caitriona BalfeFashion & Accessoires37.97×
11Jeep CherokeeCars & Mobility35.85×
12Jeep Cherokee (XJ)Cars & Mobility30.05×
13Toyota HiluxCars & Mobility22.19×
14Personal luxury carCars & Mobility20.00×
15WaterfowlPets & Animals18.14×
16Off-road racingCars & Mobility13.98×
17Auto maintenanceCars & Mobility10.78×
18Used CarsCars & Mobility9.17×
19O'Reilly Auto PartsCars & Mobility8.12×
20AutoZoneCars & Mobility5.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suzuki Jimny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suzuki Jimny audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.16×
Price SensitivityPREMIUM3.90×
Family OrientationCONSERVATISM2.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suzuki Jimny audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Design AffinityPREMIUM0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Suzuki Jimny have in United States?

Suzuki Jimny has an estimated audience of 723,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Suzuki Jimny fans?

35.7% of Suzuki Jimny fans are female, 64.3% are male, with an average age of 39.1 years.

03

Which brands do Suzuki Jimny fans like most?

Suzuki Jimny fans show strongest brand affinity for Mitsubishi Challenger (650.81×), Nissan X-Trail (184.42×), and Lando Norris (44.71×) over the country average.

04

Where do Suzuki Jimny fans live in United States?

Suzuki Jimny fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Suzuki Jimny fans also like?

Beyond Suzuki Jimny itself, the audience over-indexes on Nissan X-Trail (184.42×), Lando Norris (44.71×), McLaren F1 (85.29×), and Nissan Patrol (135.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Suzuki Jimny audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suzuki Jimny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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