Suzuki Jimny Audience in United States

Suzuki Jimny logo

Suzuki Jimny has an estimated audience of 711,918 people in United States. 35.7% are female, 64.3% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Nissan X-Trail, Lando Norris, McLaren F1, Nissan Patrol, Waterfowl.

The average Suzuki Jimny fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nissan X-Trail, Lando Norris, McLaren F1, with strongest over-indexing on Nissan X-Trail (184.42× the country average). Demographically, the Suzuki Jimny audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Suzuki Jimny fans

Demographic split for Suzuki Jimny audience in United States
MetricValue
Female35.7%
Male64.3%
Average age39.1
Estimated audience size711,918

Audience persona

The typical Suzuki Jimny fan in United States is more male, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Nissan X-Trail.

Top regions in United States

Top regions ranked by reach for Suzuki Jimny in United States
RegionReachAffinity
California119,9761.53×
Texas84,5301.38×
Florida58,2061.21×
New York39,6361×
Arizona24,4041.68×
Washington21,1761.48×
Georgia21,1720.97×
North Carolina19,7850.92×
Illinois19,1480.81×
Pennsylvania18,7080.78×
New Jersey16,7210.92×
Virginia16,4730.95×
Ohio15,4530.7×
Colorado15,0531.34×
Michigan14,1630.76×
Tennessee13,8550.97×
Massachusetts13,1010.93×
Oregon10,8681.33×
Utah9,9931.57×
Indiana9,5530.73×
Missouri9,3880.82×
Maryland9,3000.76×
Nevada9,2661.35×
South Carolina8,6810.81×
Oklahoma8,3871.06×
Alabama8,2290.83×
Minnesota7,5810.74×
Wisconsin7,4320.69×
Louisiana7,3690.8×
Kentucky7,3540.82×
Connecticut6,5980.92×
Hawaii6,2042.03×
Arkansas5,9341.01×
Kansas4,9780.89×
Idaho4,2001.18×
Mississippi4,0400.69×
New Mexico4,0041.12×
Iowa3,9720.68×
West Virginia2,9720.9×
Nebraska2,8450.8×
New Hampshire2,7640.99×
Washington, District of Columbia2,2961.07×
Maine2,2420.88×
Alaska2,1271.4×
Montana2,0451.04×
Rhode Island1,7560.78×
Vermont1,2641.01×
Delaware1,2120.62×
South Dakota1,1570.7×
North Dakota1,1260.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suzuki Jimny audience
BrandAffinityCategory
Nissan X-Trail184.42×Cars & Mobility
Lando Norris44.71×Sports
McLaren F185.29×Sports
Nissan Patrol135.85×Cars & Mobility
Waterfowl18.14×Pets & Animals
Personal luxury car20×Cars & Mobility
Caitriona Balfe37.97×Fashion & Accessoires
atv38.81×Movies & TV
Used Cars9.17×Cars & Mobility
Off-road racing13.98×Cars & Mobility
Jeep Cherokee35.85×Cars & Mobility
Ford GT42.74×Cars & Mobility
AutoZone5.37×Cars & Mobility
King of the Hammers39.68×Sports
O'Reilly Auto Parts8.12×Cars & Mobility
Auto maintenance10.78×Cars & Mobility
Jeep Cherokee (XJ)30.05×Cars & Mobility
Toyota Hilux22.19×Cars & Mobility
Fuel Offroad67.63×Cars & Mobility
Maserati Ghibli65.87×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suzuki Jimny audience
TraitClusterScore
Family OrientationCONSERVATISM3.24
Luxury OrientationPREMIUM3
Price SensitivityPREMIUM2.36
Quality AwarenessPREMIUM2.23
Early Adopter MentalityPOWER1.79
Risk AppetiteTHRILL1.71

Worldwide distribution

Worldwide audience distribution share by country for Suzuki Jimny
CountryShare
Italy8.6%
Germany6.4%
United States5.7%

See Suzuki Jimny audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Suzuki Jimny have in United States?

Suzuki Jimny has an estimated audience of 711,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Suzuki Jimny fans?

35.7% of Suzuki Jimny fans are female, 64.3% are male, with an average age of 39.1 years.

Which brands do Suzuki Jimny fans like most?

Suzuki Jimny fans show strongest brand affinity for Nissan X-Trail (184.42×), Lando Norris (44.71×), and McLaren F1 (85.29×) over the country average.

Where do Suzuki Jimny fans live in United States?

Suzuki Jimny fans in United States are most concentrated in California (reach 119,976), Texas (reach 84,530), and Florida (reach 58,206). These three regions account for the largest share of the active audience.

What other brands do Suzuki Jimny fans also like?

Beyond Suzuki Jimny itself, the audience over-indexes on Lando Norris (44.71×), McLaren F1 (85.29×), Nissan Patrol (135.85×), and Waterfowl (18.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suzuki Jimny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.