Rascasse Audience Intelligence

King of the Hammers Audience in United States

A data profile of the people who buy, follow and care about King of the Hammers in United States — modelled from more than twelve digital signal sources. King of the Hammers has an estimated audience of 1,054,770 people in United States.

#42among Motorsport in United States#260among Event in United States#2104in Sports

The average King of the Hammers fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Dredd, Carcare, Radio-controlled car, with strongest over-indexing on Dredd (82.08× the country average).

Demographically, the King of the Hammers audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King of the Hammers fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Dredd.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King of the Hammers profile in United States.

Audience size
1.1M
in United States
Gender
18.6%♀
81.4% male
Age
43.3
average years
Country rank
#22851
Event in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of King of the Hammers fans

18.6% are female, 81.4% are male, average age 43.3.

Fig. 02

Gender split

18.6%
Female
81.4%
Male
Demographic split for King of the Hammers audience in United States
MetricValue
Female18.6%
Male81.4%
Average age43.3
Estimated audience size1,054,770
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the King of the Hammers audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

90.6%

of the worldwide King of the Hammers audience comes from United States.

Worldwide audience distribution share by country for King of the Hammers
CountryShare
United States90.6%
Canada2.4%
Australia2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King of the Hammers audience in United States is strongest.

Fig. 05

Top regions by affinity

King of the Hammers fans by region: top regions in United States
#RegionReachAffinity×
01California~600K5.31×
02Arizona~70K3.43×
03Nevada~30K3.39×
04Utah~30K2.80×
05Montana~6K2.15×
06Oregon~20K2.03×
07Idaho~10K1.91×
08Colorado~30K1.77×
09Wyoming~2K1.59×
10Washington~30K1.40×
11New Mexico~6K1.18×
12South Dakota~2K1.02×
13Alaska~2K1.00×
14North Dakota~2K0.94×
15West Virginia~4K0.88×
16Hawaii~4K0.88×
17Delaware~3K0.87×
18Nebraska~5K0.86×
19Rhode Island~3K0.86×
20Oklahoma~10K0.85×
21New Hampshire~4K0.85×
22Maine~3K0.85×
23Arkansas~7K0.84×
24Kansas~7K0.83×
25Tennessee~20K0.82×
26Washington, District of Columbia~3K0.82×
27Mississippi~7K0.80×
28Missouri~10K0.79×
29Iowa~7K0.78×
30Michigan~20K0.77×
31Kentucky~10K0.76×
32Wisconsin~10K0.75×
33Indiana~10K0.74×
34Alabama~10K0.72×
35Louisiana~10K0.71×
36Connecticut~7K0.71×
37Minnesota~10K0.70×
38South Carolina~10K0.69×
39North Carolina~20K0.62×
40Maryland~10K0.61×
41Ohio~20K0.58×
42Massachusetts~10K0.58×
43Pennsylvania~20K0.56×
44Georgia~20K0.56×
45Virginia~10K0.56×
46New Jersey~10K0.55×
47Texas~50K0.54×
48Illinois~20K0.51×
49Florida~30K0.42×
50New York~20K0.40×
Fig. 06

Affinity by region

Affinity by region — King of the Hammers, United States
0.40×1.00×5.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King of the Hammers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King of the Hammers audience
#·InterestCategoryAffinity×
01DreddMovies & TV82.08×
02Suzuki JimnyCars & Mobility39.68×
03Dakar RallySports27.37×
04Compact sport utility vehicleCars & Mobility26.50×
05Jeep CherokeeCars & Mobility25.08×
06SupermotoCars & Mobility22.46×
07Radio-controlled carKids & Family18.25×
08Toyota Land CruiserCars & Mobility15.36×
09CarcareCars & Mobility14.64×
10Auto showCars & Mobility12.20×
11Antique carCars & Mobility12.09×
12Jeep WranglerCars & Mobility10.27×
13Motorcycle helmetCars & Mobility9.64×
14Motorcycle accessoriesCars & Mobility8.69×
15Obsessed (2009 film)Movies & TV7.00×
16Advance Auto PartsCars & Mobility6.82×
17O'Reilly Auto PartsCars & Mobility6.70×
18Five BelowShopping6.26×
19Solar energyHome & Garden5.87×
20AutoZoneCars & Mobility5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King of the Hammers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King of the Hammers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.80×
Risk AppetiteTHRILL2.96×
Family OrientationCONSERVATISM2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King of the Hammers audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Healthy LifestyleBALANCE0.64×
SpiritualityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does King of the Hammers have in United States?

King of the Hammers has an estimated audience of 1,054,770 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of King of the Hammers fans?

18.6% of King of the Hammers fans are female, 81.4% are male, with an average age of 43.3 years.

03

Which brands do King of the Hammers fans like most?

King of the Hammers fans show strongest brand affinity for Dredd (82.08×), Carcare (14.64×), and Radio-controlled car (18.25×) over the country average.

04

Where do King of the Hammers fans live in United States?

King of the Hammers fans in United States are most concentrated in California (reach ~600K), Arizona (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do King of the Hammers fans also like?

Beyond King of the Hammers itself, the audience over-indexes on Carcare (14.64×), Radio-controlled car (18.25×), Antique car (12.09×), and Supermoto (22.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See King of the Hammers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for King of the Hammers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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