King of the Hammers Audience in United States

King of the Hammers logo

King of the Hammers has an estimated audience of 1,054,598 people in United States. 18.6% are female, 81.4% are male, average age 43.3. Top regions: California, Arizona, Texas. Top brand affinities: Urban Outfitters, N1 road (South Africa), Vocal harmony, Product design, Hipster.

The average King of the Hammers fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Urban Outfitters, N1 road (South Africa), Vocal harmony, with strongest over-indexing on Urban Outfitters (4.23× the country average). Demographically, the King of the Hammers audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of King of the Hammers fans

Demographic split for King of the Hammers audience in United States
MetricValue
Female18.6%
Male81.4%
Average age43.3
Estimated audience size1,054,598

Audience persona

The typical King of the Hammers fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for King of the Hammers in United States
RegionReachAffinity
California644,1735.55×
Arizona81,2993.78×
Texas46,1870.51×
Nevada36,3863.57×
Utah31,1903.3×
Washington30,9591.46×
Colorado30,7141.85×
Oregon27,1772.25×
Florida19,7570.28×
Michigan19,6930.71×
North Carolina16,8780.53×
Pennsylvania15,5180.44×
Tennessee15,0320.71×
Ohio14,7670.45×
Georgia14,2440.44×
Illinois13,0670.37×
New York12,8870.22×
Indiana12,5360.65×
Idaho12,0282.27×
Missouri11,7520.69×
Virginia10,0750.39×
Wisconsin10,0240.63×
Oklahoma9,3670.8×
Minnesota8,9560.59×
Alabama8,4880.58×
Montana8,2152.81×
South Carolina7,4110.47×
Kentucky7,1950.54×
New Mexico6,5341.24×
Arkansas5,8400.67×
Kansas5,2130.63×
Iowa5,1400.59×
New Jersey5,1260.19×
Louisiana4,5590.34×
Maryland4,4650.25×
Massachusetts4,3910.21×
Wyoming3,6002.3×
Nebraska3,4160.65×
West Virginia3,2560.66×
Connecticut3,0610.29×
Hawaii2,8730.63×
Mississippi2,7610.32×
South Dakota2,5161.03×
New Hampshire1,9680.47×
Alaska1,8410.82×
Maine1,6400.43×
North Dakota1,5430.71×
Rhode Island1,2090.36×
Vermont1,1890.64×
Washington, District of Columbia1,1730.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King of the Hammers audience
BrandAffinityCategory
Urban Outfitters4.23×Shopping
N1 road (South Africa)7.34×Travel & Leisure
Vocal harmony6.26×Music & Radio
Product design2.65×Business & Career
Hipster12.25×Politics & Society
Pro-Ject4.61×Music & Radio
Israel2.18×Travel & Leisure
Governor of Michigan7.62×Politics & Society
Kendra Scott2.77×Fashion & Accessoires
Wok5.99×Food & Beverages
Irrigation sprinkler8.64×Home & Garden
Hog Hunting2.99×Sports
MK3.55×Music & Radio
Voltron: Legendary Defender13.5×Movies & TV
UK garage4.54×Music & Radio
Grinch3.28×Movies & TV
Cherish (group)8.83×Music & Radio
Acoustic music3.72×Music & Radio
Hibachi6.32×Food & Beverages
Goop3.97×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King of the Hammers audience
TraitClusterScore
PatriotismCONSERVATISM2.81
Family OrientationCONSERVATISM2.41
Risk AppetiteTHRILL2.16
Luxury OrientationPREMIUM1.49
Sports ActivityPOWER1.46
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for King of the Hammers
CountryShare
United States90.6%
Canada2.4%
Australia2.0%

See King of the Hammers audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does King of the Hammers have in United States?

King of the Hammers has an estimated audience of 1,054,598 people in United States, concentrated in California and Arizona.

What is the gender split and age of King of the Hammers fans?

18.6% of King of the Hammers fans are female, 81.4% are male, with an average age of 43.3 years.

Which brands do King of the Hammers fans like most?

King of the Hammers fans show strongest brand affinity for Urban Outfitters (4.23×), N1 road (South Africa) (7.34×), and Vocal harmony (6.26×) over the country average.

Where do King of the Hammers fans live in United States?

King of the Hammers fans in United States are most concentrated in California (reach 644,173), Arizona (reach 81,299), and Texas (reach 46,187). These three regions account for the largest share of the active audience.

What other brands do King of the Hammers fans also like?

Beyond King of the Hammers itself, the audience over-indexes on N1 road (South Africa) (7.34×), Vocal harmony (6.26×), Product design (2.65×), and Hipster (12.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for King of the Hammers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.