Fuel Offroad Audience in United States

Fuel Offroad logo

Fuel Offroad has an estimated audience of 293,762 people in United States. 16.4% are female, 83.6% are male, average age 32.2. Top regions: Texas, Florida, California. Top brand affinities: Urban Outfitters, Life of Pi, Pro-Ject, Arrietty, N1 road (South Africa).

The average Fuel Offroad fan in United States is 32.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Urban Outfitters, Life of Pi, Pro-Ject, with strongest over-indexing on Urban Outfitters (3.38× the country average). Demographically, the Fuel Offroad audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Wheels

Demographics of Fuel Offroad fans

Demographic split for Fuel Offroad audience in United States
MetricValue
Female16.4%
Male83.6%
Average age32.2
Estimated audience size293,762

Audience persona

The typical Fuel Offroad fan in United States is more male, around 32.2 years old, with strong Family Orientation tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Fuel Offroad in United States
RegionReachAffinity
Texas19,7060.78×
Florida14,8040.74×
California13,8350.43×
North Carolina7,2210.82×
Georgia6,9270.77×
Maryland6,2021.23×
Pennsylvania6,1560.62×
Tennessee5,3960.92×
Ohio4,7160.52×
New York4,6590.28×
Michigan4,5770.6×
Arizona4,2720.71×
Alabama4,0060.98×
Utah3,8941.48×
Illinois3,8840.4×
Louisiana3,5620.94×
Virginia3,5470.5×
Minnesota3,5460.84×
Indiana3,3100.62×
Missouri2,9590.62×
Oregon2,9380.87×
Washington2,9220.5×
Colorado2,9140.63×
Oklahoma2,9000.89×
Wisconsin2,6850.61×
South Carolina2,6130.59×
Kentucky2,5690.7×
Idaho2,4181.64×
Arkansas2,3720.98×
New Jersey2,1340.29×
Mississippi2,0030.83×
Hawaii1,7021.35×
Iowa1,6920.7×
Nevada1,6540.58×
West Virginia1,6531.21×
Alaska1,6502.63×
Kansas1,5270.66×
Montana1,4381.76×
Maine1,4241.35×
South Dakota1,4202.09×
North Dakota1,3822.29×
New Hampshire1,3621.18×
Massachusetts1,3420.23×
Wyoming1,3383.07×
Nebraska1,3340.91×
Connecticut1,3320.45×
New Mexico1,3270.9×
Rhode Island1,3161.41×
Vermont1,2942.51×
Delaware1,1781.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fuel Offroad audience
BrandAffinityCategory
Urban Outfitters3.38×Shopping
Life of Pi16.6×Movies & TV
Pro-Ject6.34×Music & Radio
Arrietty20×Movies & TV
N1 road (South Africa)4.92×Travel & Leisure
Product design2.31×Business & Career
Volcano, Hawaii21.59×Travel & Leisure
Home staging6.08×Home & Garden
Notre Dame Fighting Irish football5.68×Sports
Electrolyte4.97×Health
Keene, New Hampshire20×Travel & Leisure
Acoustic music4.59×Music & Radio
Combat sport1.56×Sports
Omaha Storm Chasers18.67×Sports
edureka33.88×Business & Career
Nebraska Cornhuskers football3.33×Sports
Hog Hunting2.95×Sports
Hammock camping5.84×Travel & Leisure
Telethon7.92×Movies & TV
Northrop Grumman4.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fuel Offroad audience
TraitClusterScore
Family OrientationCONSERVATISM2.51
PatriotismCONSERVATISM2.01
Luxury OrientationPREMIUM1.91
DIY MentalityTHRILL1.79
Risk AppetiteTHRILL1.67
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Fuel Offroad
CountryShare
United States58.6%
India8.1%
Japan5.9%

See Fuel Offroad audiences in other countries

More Wheels audiences in United States

Frequently asked questions

How many fans does Fuel Offroad have in United States?

Fuel Offroad has an estimated audience of 293,762 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Fuel Offroad fans?

16.4% of Fuel Offroad fans are female, 83.6% are male, with an average age of 32.2 years.

Which brands do Fuel Offroad fans like most?

Fuel Offroad fans show strongest brand affinity for Urban Outfitters (3.38×), Life of Pi (16.6×), and Pro-Ject (6.34×) over the country average.

Where do Fuel Offroad fans live in United States?

Fuel Offroad fans in United States are most concentrated in Texas (reach 19,706), Florida (reach 14,804), and California (reach 13,835). These three regions account for the largest share of the active audience.

What other brands do Fuel Offroad fans also like?

Beyond Fuel Offroad itself, the audience over-indexes on Life of Pi (16.6×), Pro-Ject (6.34×), Arrietty (20×), and N1 road (South Africa) (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fuel Offroad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.