Rascasse Audience Intelligence

Headlamp Audience in United States

A data profile of the people who buy, follow and care about Headlamp in United States — modelled from more than twelve digital signal sources. Headlamp has an estimated audience of 5,221,366 people in United States.

#3669among Topic in United States#250in Cars & Mobility

The average Headlamp fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Automotive lighting, Chester Bennington, Discount Tire, with strongest over-indexing on Automotive lighting (25.78× the country average).

Demographically, the Headlamp audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Headlamp fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Automotive lighting.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Headlamp profile in United States.

Audience size
5.2M
in United States
Gender
18.9%♀
81.1% male
Age
41.3
average years
Country rank
#6414
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Headlamp fans

18.9% are female, 81.1% are male, average age 41.3.

Fig. 02

Gender split

18.9%
Female
81.1%
Male
Demographic split for Headlamp audience in United States
MetricValue
Female18.9%
Male81.1%
Average age41.3
Estimated audience size5,221,366
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Headlamp audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Headlamp audience comes from United States.

Worldwide audience distribution share by country for Headlamp
CountryShare
United States20.9%
United Kingdom4.8%
Taiwan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Headlamp audience in United States is strongest.

Fig. 05

Top regions by affinity

Headlamp fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.72×
02Oregon~90K1.53×
03Montana~20K1.44×
04Hawaii~30K1.35×
05Vermont~10K1.34×
06Idaho~30K1.32×
07Washington~100K1.29×
08Kansas~50K1.26×
09Maine~20K1.24×
10Utah~60K1.20×
11Arkansas~50K1.17×
12Colorado~90K1.15×
13West Virginia~30K1.11×
14New Hampshire~20K1.10×
15Oklahoma~60K1.08×
16Alabama~80K1.07×
17Minnesota~80K1.06×
18New Mexico~30K1.05×
19Arizona~100K1.02×
20Missouri~80K1.01×
21Tennessee~100K1.00×
22Wisconsin~80K1.00×
23Louisiana~70K1.00×
24Iowa~40K1.00×
25South Dakota~10K0.98×
26North Dakota~10K0.98×
27California~500K0.95×
28Mississippi~40K0.95×
29Virginia~100K0.94×
30Nebraska~20K0.94×
31Kentucky~60K0.93×
32Nevada~50K0.92×
33Michigan~100K0.87×
34North Carolina~100K0.85×
35Texas~400K0.84×
36South Carolina~70K0.84×
37Pennsylvania~100K0.82×
38Indiana~80K0.82×
39Washington, District of Columbia~10K0.81×
40Georgia~100K0.79×
41Illinois~100K0.77×
42Massachusetts~80K0.77×
43Ohio~100K0.75×
44Connecticut~40K0.75×
45Rhode Island~10K0.72×
46Maryland~60K0.71×
47Delaware~10K0.71×
48New York~200K0.69×
49Florida~200K0.65×
50New Jersey~80K0.58×
Fig. 06

Affinity by region

Affinity by region — Headlamp, United States
0.58×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Headlamp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Headlamp audience
#·InterestCategoryAffinity×
01Chester BenningtonMusic & Radio31.89×
02Automotive lightingCars & Mobility25.78×
03Ford Focus (RS - ST - WRC)Cars & Mobility22.92×
04National Highway Traffic Safety AdministrationCars & Mobility18.14×
05Discount TireShopping9.84×
06MustangPets & Animals7.06×
07Automotive designBusiness & Career6.68×
08Light-emitting diodeTechnology & Electronics5.21×
09CoatingHome & Garden5.17×
10MachiningBusiness & Career4.89×
11EngineCars & Mobility4.68×
12Motorcycle sportSports4.53×
13Advance Auto PartsCars & Mobility4.33×
14TireCars & Mobility4.24×
15AutoZoneCars & Mobility3.88×
16Muscle carCars & Mobility3.86×
17DrivingCars & Mobility3.82×
18WheelCars & Mobility3.54×
19Hand toolHome & Garden2.94×
20Motor vehicleCars & Mobility2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Headlamp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Headlamp audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Need for SecurityCONSERVATISM1.74×
DIY MentalityTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Headlamp audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Community OrientationOPEN0.92×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Headlamp have in United States?

Headlamp has an estimated audience of 5,221,366 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Headlamp fans?

18.9% of Headlamp fans are female, 81.1% are male, with an average age of 41.3 years.

03

Which brands do Headlamp fans like most?

Headlamp fans show strongest brand affinity for Automotive lighting (25.78×), Chester Bennington (31.89×), and Discount Tire (9.84×) over the country average.

04

Where do Headlamp fans live in United States?

Headlamp fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Headlamp fans also like?

Beyond Headlamp itself, the audience over-indexes on Chester Bennington (31.89×), Discount Tire (9.84×), AutoZone (3.88×), and Automotive design (6.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Headlamp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Headlamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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