National Highway Traffic Safety Administration Audience in United States
National Highway Traffic Safety Administration has an estimated audience of 1,023,877 people in United States. 19.1% are female, 80.9% are male, average age 38.8. Top regions: Texas, Florida, California. Top brand affinities: CarGurus, Google Maps, Indeed.com, Capital One, Staples (Canada).
The average National Highway Traffic Safety Administration fan in United States is 38.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include CarGurus, Google Maps, Indeed.com, with strongest over-indexing on CarGurus (15.06× the country average). Demographically, the National Highway Traffic Safety Administration audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: NGO / Political Party
Demographics of National Highway Traffic Safety Administration fans
| Metric | Value |
|---|---|
| Female | 19.1% |
| Male | 80.9% |
| Average age | 38.8 |
| Estimated audience size | 1,023,877 |
Audience persona
The typical National Highway Traffic Safety Administration fan in United States is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 355,719 | 4.04× |
| Florida | 319,603 | 4.61× |
| California | 149,725 | 1.33× |
| Georgia | 116,731 | 3.7× |
| Colorado | 45,814 | 2.84× |
| New York | 35,058 | 0.61× |
| Indiana | 32,091 | 1.72× |
| Virginia | 25,216 | 1.01× |
| Pennsylvania | 25,096 | 0.73× |
| Illinois | 23,538 | 0.69× |
| Ohio | 23,344 | 0.74× |
| Michigan | 22,945 | 0.86× |
| North Carolina | 22,602 | 0.73× |
| New Jersey | 16,153 | 0.62× |
| Tennessee | 15,985 | 0.78× |
| Washington | 14,797 | 0.72× |
| Maryland | 14,769 | 0.84× |
| Massachusetts | 13,999 | 0.69× |
| Missouri | 13,745 | 0.83× |
| Arizona | 13,421 | 0.64× |
| South Carolina | 11,685 | 0.76× |
| Kentucky | 10,923 | 0.85× |
| Wisconsin | 10,635 | 0.69× |
| Louisiana | 10,124 | 0.77× |
| Alabama | 9,998 | 0.7× |
| Oklahoma | 9,350 | 0.82× |
| Minnesota | 8,981 | 0.61× |
| Oregon | 8,284 | 0.71× |
| Nevada | 7,245 | 0.73× |
| Connecticut | 6,972 | 0.68× |
| Mississippi | 6,596 | 0.78× |
| Arkansas | 6,476 | 0.77× |
| Iowa | 6,282 | 0.74× |
| Kansas | 6,141 | 0.76× |
| Utah | 6,075 | 0.66× |
| New Mexico | 4,140 | 0.81× |
| Nebraska | 3,653 | 0.71× |
| Idaho | 3,546 | 0.69× |
| Washington, District of Columbia | 3,362 | 1.09× |
| West Virginia | 3,095 | 0.65× |
| Maine | 2,780 | 0.76× |
| New Hampshire | 2,267 | 0.56× |
| Hawaii | 2,225 | 0.51× |
| Rhode Island | 2,189 | 0.67× |
| Delaware | 2,164 | 0.77× |
| Montana | 1,845 | 0.65× |
| South Dakota | 1,526 | 0.64× |
| North Dakota | 1,390 | 0.66× |
| Vermont | 1,346 | 0.75× |
| Alaska | 1,201 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 15.06× | Cars & Mobility |
| Google Maps | 8.29× | Internet & Social Media |
| Indeed.com | 7.64× | Business & Career |
| Capital One | 6.75× | Business & Career |
| Staples (Canada) | 8.67× | Business & Career |
| Cillian Murphy | 19.89× | Movies & TV |
| Headlamp | 20.93× | Cars & Mobility |
| Iggy Azalea | 24.59× | Music & Radio |
| Circle K | 9.78× | Shopping |
| 21 Savage | 23.03× | Music & Radio |
| Pierce Brosnan | 13.65× | Movies & TV |
| AccuWeather | 6.29× | Home & Garden |
| MSN | 3.78× | News |
| Aaron Rodgers | 6.06× | Sports |
| Enterprise Rent-A-Car | 5.69× | Cars & Mobility |
| Bruce Willis | 6.71× | Movies & TV |
| Antonio Banderas | 15.24× | Movies & TV |
| DeviantArt | 6.15× | Internet & Social Media |
| AutoZone | 3.49× | Cars & Mobility |
| William Shatner | 10.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.76 |
| Quality Awareness | PREMIUM | 1.16 |
| Extroversion | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
| Urban Lifestyle | OPEN | 1.11 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.3% |
| Canada | 2.8% |
| Spain | 1.2% |
See National Highway Traffic Safety Administration audiences in other countries
- National Highway Traffic Safety Administration — Germany
- National Highway Traffic Safety Administration — United Kingdom
- National Highway Traffic Safety Administration — France
- National Highway Traffic Safety Administration — Italy
- National Highway Traffic Safety Administration — Spain
- National Highway Traffic Safety Administration — Brazil
- National Highway Traffic Safety Administration — Japan
- National Highway Traffic Safety Administration — South Korea
- National Highway Traffic Safety Administration — India
More Cars & Mobility audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does National Highway Traffic Safety Administration have in United States?
National Highway Traffic Safety Administration has an estimated audience of 1,023,877 people in United States, concentrated in Texas and Florida.
What is the gender split and age of National Highway Traffic Safety Administration fans?
19.1% of National Highway Traffic Safety Administration fans are female, 80.9% are male, with an average age of 38.8 years.
Which brands do National Highway Traffic Safety Administration fans like most?
National Highway Traffic Safety Administration fans show strongest brand affinity for CarGurus (15.06×), Google Maps (8.29×), and Indeed.com (7.64×) over the country average.
Where do National Highway Traffic Safety Administration fans live in United States?
National Highway Traffic Safety Administration fans in United States are most concentrated in Texas (reach 355,719), Florida (reach 319,603), and California (reach 149,725). These three regions account for the largest share of the active audience.
What other brands do National Highway Traffic Safety Administration fans also like?
Beyond National Highway Traffic Safety Administration itself, the audience over-indexes on Google Maps (8.29×), Indeed.com (7.64×), Capital One (6.75×), and Staples (Canada) (8.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Highway Traffic Safety Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.