National Highway Traffic Safety Administration Audience in United States

National Highway Traffic Safety Administration logo

National Highway Traffic Safety Administration has an estimated audience of 1,023,877 people in United States. 19.1% are female, 80.9% are male, average age 38.8. Top regions: Texas, Florida, California. Top brand affinities: Israel, Saving, Hipster, Vocal harmony, Grinch.

The average National Highway Traffic Safety Administration fan in United States is 38.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Israel, Saving, Hipster, with strongest over-indexing on Israel (5.06× the country average). Demographically, the National Highway Traffic Safety Administration audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: NGO / Political Party

Demographics of National Highway Traffic Safety Administration fans

Demographic split for National Highway Traffic Safety Administration audience in United States
MetricValue
Female19.1%
Male80.9%
Average age38.8
Estimated audience size1,023,877

Audience persona

The typical National Highway Traffic Safety Administration fan in United States is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for National Highway Traffic Safety Administration in United States
RegionReachAffinity
Texas355,7194.04×
Florida319,6034.61×
California149,7251.33×
Georgia116,7313.7×
Colorado45,8142.84×
New York35,0580.61×
Indiana32,0911.72×
Virginia25,2161.01×
Pennsylvania25,0960.73×
Illinois23,5380.69×
Ohio23,3440.74×
Michigan22,9450.86×
North Carolina22,6020.73×
New Jersey16,1530.62×
Tennessee15,9850.78×
Washington14,7970.72×
Maryland14,7690.84×
Massachusetts13,9990.69×
Missouri13,7450.83×
Arizona13,4210.64×
South Carolina11,6850.76×
Kentucky10,9230.85×
Wisconsin10,6350.69×
Louisiana10,1240.77×
Alabama9,9980.7×
Oklahoma9,3500.82×
Minnesota8,9810.61×
Oregon8,2840.71×
Nevada7,2450.73×
Connecticut6,9720.68×
Mississippi6,5960.78×
Arkansas6,4760.77×
Iowa6,2820.74×
Kansas6,1410.76×
Utah6,0750.66×
New Mexico4,1400.81×
Nebraska3,6530.71×
Idaho3,5460.69×
Washington, District of Columbia3,3621.09×
West Virginia3,0950.65×
Maine2,7800.76×
New Hampshire2,2670.56×
Hawaii2,2250.51×
Rhode Island2,1890.67×
Delaware2,1640.77×
Montana1,8450.65×
South Dakota1,5260.64×
North Dakota1,3900.66×
Vermont1,3460.75×
Alaska1,2010.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Highway Traffic Safety Administration audience
BrandAffinityCategory
Israel5.06×Travel & Leisure
Saving4.51×Business & Career
Hipster10.39×Politics & Society
Vocal harmony4.73×Music & Radio
Grinch4.15×Movies & TV
Arrietty13.72×Movies & TV
Eutheria21.1×Pets & Animals
Wikia3.09×Internet & Social Media
Governor of Michigan6.44×Politics & Society
Wok5.53×Food & Beverages
Kendra Scott2.3×Fashion & Accessoires
Goop3.87×Internet & Social Media
Monogram2.55×Home & Garden
Google Home4.28×Technology & Electronics
Jeep Wagoneer3.75×Cars & Mobility
Hog Hunting2.2×Sports
Keith Stanfield4.17×Movies & TV
El Paso County, Colorado7.98×Travel & Leisure
Vacuum packing6.63×Home & Garden
Hibachi4.54×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Highway Traffic Safety Administration audience
TraitClusterScore
Need for SecurityCONSERVATISM1.76
Quality AwarenessPREMIUM1.16
ExtroversionTHRILL1.15
Family OrientationCONSERVATISM1.15
Urban LifestyleOPEN1.11
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for National Highway Traffic Safety Administration
CountryShare
United States91.3%
Canada2.8%
Spain1.2%

See National Highway Traffic Safety Administration audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does National Highway Traffic Safety Administration have in United States?

National Highway Traffic Safety Administration has an estimated audience of 1,023,877 people in United States, concentrated in Texas and Florida.

What is the gender split and age of National Highway Traffic Safety Administration fans?

19.1% of National Highway Traffic Safety Administration fans are female, 80.9% are male, with an average age of 38.8 years.

Which brands do National Highway Traffic Safety Administration fans like most?

National Highway Traffic Safety Administration fans show strongest brand affinity for Israel (5.06×), Saving (4.51×), and Hipster (10.39×) over the country average.

Where do National Highway Traffic Safety Administration fans live in United States?

National Highway Traffic Safety Administration fans in United States are most concentrated in Texas (reach 355,719), Florida (reach 319,603), and California (reach 149,725). These three regions account for the largest share of the active audience.

What other brands do National Highway Traffic Safety Administration fans also like?

Beyond National Highway Traffic Safety Administration itself, the audience over-indexes on Saving (4.51×), Hipster (10.39×), Vocal harmony (4.73×), and Grinch (4.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Highway Traffic Safety Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.