Rascasse Audience Intelligence

National Highway Traffic Safety Administration Audience in United States

Name: National Highway Traffic Safety Administration — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about National Highway Traffic Safety Administration in United States — modelled from more than twelve digital signal sources. National Highway Traffic Safety Administration has an estimated audience of 1,417,321 people in United States.

#145among NGO / Political Party in United States #603in Cars & Mobility

The average National Highway Traffic Safety Administration fan in United States is 38.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Headlamp, Western Union, AutoZone, with strongest over-indexing on Headlamp (18.14× the country average).

Demographically, the National Highway Traffic Safety Administration audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Highway Traffic Safety Administration fan in United States is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Headlamp.

Category: Cars & Mobility · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Highway Traffic Safety Administration profile in United States.

Audience size

1.4M

in United States

Gender

19.1%♀

80.9% male

Age

38.8

average years

Country rank

#18522

NGO / Political Party in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of National Highway Traffic Safety Administration fans

19.1% are female, 80.9% are male, average age 38.8.

Fig. 02

Gender split

19.1%

Female

80.9%

Male

Demographic split for National Highway Traffic Safety Administration audience in United States
Metric	Value
Female	19.1%
Male	80.9%
Average age	38.8
Estimated audience size	1,417,321

Fig. 03

Age distribution

Age distribution of the National Highway Traffic Safety Administration audience in United States
Age bracket	Share	%
16-19		18%
20-29		29%
30-39		14%
40-49		14%
50+		25%

Fig. 04

Worldwide distribution

93.3%

of the worldwide National Highway Traffic Safety Administration audience comes from United States.

Worldwide audience distribution share by country for National Highway Traffic Safety Administration
Country	Share
United States	93.3%
Canada	2.0%
Spain	0.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Highway Traffic Safety Administration audience in United States is strongest.

Fig. 05

Top regions by affinity

National Highway Traffic Safety Administration fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~300K	4.01×
02	Texas	~300K	3.41×
03	Georgia	~100K	3.08×
04	Colorado	~40K	2.34×
05	Indiana	~30K	1.47×
06	California	~100K	1.23×
07	Washington, District of Columbia	~4K	1.14×
08	Virginia	~30K	1.05×
09	Vermont	~2K	0.96×
10	Kentucky	~10K	0.94×
11	Missouri	~20K	0.93×
12	Arkansas	~8K	0.93×
13	Maine	~3K	0.93×
14	Alaska	~2K	0.93×
15	Maryland	~20K	0.91×
16	Oklahoma	~10K	0.91×
17	West Virginia	~4K	0.91×
18	Delaware	~3K	0.91×
19	South Dakota	~2K	0.91×
20	North Dakota	~2K	0.91×
21	New Mexico	~5K	0.90×
22	Idaho	~5K	0.90×
23	Montana	~3K	0.90×
24	Mississippi	~7K	0.89×
25	Kansas	~7K	0.89×
26	Nebraska	~5K	0.89×
27	Michigan	~20K	0.88×
28	Iowa	~7K	0.88×
29	Alabama	~10K	0.87×
30	Louisiana	~10K	0.87×
31	Rhode Island	~3K	0.87×
32	South Carolina	~10K	0.86×
33	Tennessee	~20K	0.85×
34	North Carolina	~30K	0.83×
35	Wisconsin	~10K	0.82×
36	New Hampshire	~3K	0.82×
37	Pennsylvania	~30K	0.81×
38	Ohio	~30K	0.81×
39	Arizona	~20K	0.81×
40	Connecticut	~8K	0.81×
41	Hawaii	~4K	0.81×
42	Nevada	~8K	0.80×
43	Washington	~20K	0.79×
44	Oregon	~9K	0.79×
45	Utah	~7K	0.78×
46	Illinois	~30K	0.76×
47	Massachusetts	~10K	0.74×
48	Minnesota	~10K	0.72×
49	New Jersey	~20K	0.70×
50	New York	~40K	0.63×

Affinity by region — National Highway Traffic Safety Administration, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Highway Traffic Safety Administration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Highway Traffic Safety Administration audience
#	Interest	Category	×
01	Headlamp	Cars & Mobility	18.14×
02	Mutual insurance	Business & Career	13.72×
03	Western Union	Business & Career	6.97×
04	Incandescent light bulb	Home & Garden	6.94×
05	The Conjuring	Movies & TV	5.98×
06	AutoZone	Cars & Mobility	3.39×
07	Pokémon	Games	3.36×
08	Advance Auto Parts	Cars & Mobility	2.94×
09	CarGurus	Cars & Mobility	2.92×
10	Dump truck	Cars & Mobility	2.83×
11	O'Reilly Auto Parts	Cars & Mobility	2.74×
12	Discount Tire	Shopping	2.67×
13	NASDAQ	Business & Career	2.65×
14	Staples (Canada)	Business & Career	2.58×
15	The UPS Store	Shopping	2.37×
16	Financial services	Business & Career	2.36×
17	Wendy's	Food & Beverages	2.25×
18	T-Mobile	Technology & Electronics	1.75×
19	Recreation	Travel & Leisure	1.59×
20	Nature	Home & Garden	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Highway Traffic Safety Administration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by National Highway Traffic Safety Administration audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.31×
Convenience Orientation	PREMIUM	1.41×
Patriotism	CONSERVATISM	1.33×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by National Highway Traffic Safety Administration audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.55×
Mindfulness	BALANCE	0.61×
Creativity	OPEN	0.64×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does National Highway Traffic Safety Administration have in United States?

National Highway Traffic Safety Administration has an estimated audience of 1,417,321 people in United States, concentrated in Texas and Florida.

What is the gender split and age of National Highway Traffic Safety Administration fans?

19.1% of National Highway Traffic Safety Administration fans are female, 80.9% are male, with an average age of 38.8 years.

Which brands do National Highway Traffic Safety Administration fans like most?

National Highway Traffic Safety Administration fans show strongest brand affinity for Headlamp (18.14×), Western Union (6.97×), and AutoZone (3.39×) over the country average.

Where do National Highway Traffic Safety Administration fans live in United States?

National Highway Traffic Safety Administration fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~300K), and California (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do National Highway Traffic Safety Administration fans also like?

Beyond National Highway Traffic Safety Administration itself, the audience over-indexes on Western Union (6.97×), AutoZone (3.39×), Mutual insurance (13.72×), and The Conjuring (5.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

Department of Motor Vehicles (18,977,192)
SSA (17,978,798)
Hostelling International (14,760,999)
FAFSA (14,028,986)
AARP (12,659,599)

See National Highway Traffic Safety Administration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Highway Traffic Safety Administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →