Rascasse Audience Intelligence

Incandescent light bulb Audience in United States

A data profile of the people who buy, follow and care about Incandescent light bulb in United States — modelled from more than twelve digital signal sources. Incandescent light bulb has an estimated audience of 4,649,343 people in United States.

#3948among Topic in United States#475in Home & Garden

The average Incandescent light bulb fan in United States is 45.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lights (musician), Light-emitting diode, Power metal, with strongest over-indexing on Lights (musician) (26.52× the country average).

Demographically, the Incandescent light bulb audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Incandescent light bulb fan in United States is more male, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Lights (musician).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Incandescent light bulb profile in United States.

Audience size
4.6M
in United States
Gender
40.7%♀
59.3% male
Age
45.4
average years
Country rank
#7104
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Incandescent light bulb fans

40.7% are female, 59.3% are male, average age 45.4.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Incandescent light bulb audience in United States
MetricValue
Female40.7%
Male59.3%
Average age45.4
Estimated audience size4,649,343
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Incandescent light bulb audience in United States
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Incandescent light bulb audience comes from United States.

Worldwide audience distribution share by country for Incandescent light bulb
CountryShare
United States23.2%
United Kingdom6.5%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Incandescent light bulb audience in United States is strongest.

Fig. 05

Top regions by affinity

Incandescent light bulb fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.35×
02West Virginia~30K1.19×
03North Dakota~10K1.17×
04Montana~10K1.16×
05Maine~20K1.15×
06South Dakota~10K1.15×
07Missouri~90K1.14×
08Oklahoma~60K1.14×
09Arkansas~40K1.13×
10Michigan~100K1.12×
11Wisconsin~80K1.12×
12Kentucky~70K1.12×
13Tennessee~100K1.11×
14Iowa~40K1.11×
15Kansas~40K1.11×
16New Hampshire~20K1.11×
17Oregon~60K1.09×
18Nebraska~30K1.08×
19Indiana~90K1.06×
20Minnesota~70K1.05×
21Pennsylvania~200K1.04×
22Ohio~100K1.04×
23South Carolina~70K1.03×
24North Carolina~100K1.02×
25Washington~100K1.02×
26Louisiana~60K1.02×
27Utah~40K1.02×
28Mississippi~40K1.02×
29Alabama~60K0.99×
30Vermont~8K0.99×
31Alaska~10K0.98×
32Illinois~200K0.97×
33Georgia~100K0.93×
34Connecticut~40K0.93×
35Colorado~70K0.92×
36Texas~400K0.91×
37New Mexico~20K0.91×
38Virginia~100K0.90×
39Rhode Island~10K0.88×
40Arizona~80K0.87×
41New York~200K0.86×
42New Jersey~100K0.85×
43Massachusetts~80K0.85×
44California~400K0.84×
45Delaware~10K0.84×
46Florida~300K0.81×
47Nevada~40K0.80×
48Hawaii~20K0.80×
49Maryland~60K0.79×
50Washington, District of Columbia~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Incandescent light bulb, United States
0.66×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Incandescent light bulb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Incandescent light bulb audience
#·InterestCategoryAffinity×
01Power metalMusic & Radio41.78×
02Smart House (film)Movies & TV32.61×
03The DefenderMovies & TV31.00×
04Lights (musician)Music & Radio26.52×
05Power supplyHome & Garden17.86×
06LED strip lightHome & Garden16.84×
07Light-emitting diodeTechnology & Electronics14.74×
08NightlightTravel & Leisure13.16×
09Light fixtureHome & Garden11.67×
10LED lampHome & Garden11.36×
11FlashlightTechnology & Electronics9.84×
12SnowmanHome & Garden9.47×
13SemiconductorTechnology & Electronics9.40×
14Display deviceTechnology & Electronics7.84×
15HeadlampCars & Mobility6.92×
16Battery (electricity)Home & Garden4.71×
17LightingHome & Garden4.22×
18OpticsHealth3.73×
19AutoZoneCars & Mobility2.14×
20EBayShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Incandescent light bulb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Incandescent light bulb audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
DIY MentalityTHRILL1.46×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Incandescent light bulb audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.01×
Pet OwnershipJOY1.02×
TravellingTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Incandescent light bulb have in United States?

Incandescent light bulb has an estimated audience of 4,649,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Incandescent light bulb fans?

40.7% of Incandescent light bulb fans are female, 59.3% are male, with an average age of 45.4 years.

03

Which brands do Incandescent light bulb fans like most?

Incandescent light bulb fans show strongest brand affinity for Lights (musician) (26.52×), Light-emitting diode (14.74×), and Power metal (41.78×) over the country average.

04

Where do Incandescent light bulb fans live in United States?

Incandescent light bulb fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Incandescent light bulb fans also like?

Beyond Incandescent light bulb itself, the audience over-indexes on Light-emitting diode (14.74×), Power metal (41.78×), LED lamp (11.36×), and Light fixture (11.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Incandescent light bulb audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Incandescent light bulb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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