Incandescent light bulb Audience in United States

Incandescent light bulb logo

Incandescent light bulb has an estimated audience of 4,649,343 people in United States. 40.7% are female, 59.3% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Lights (musician), Light-emitting diode, Power metal, LED lamp, Light fixture.

The average Incandescent light bulb fan in United States is 45.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lights (musician), Light-emitting diode, Power metal, with strongest over-indexing on Lights (musician) (26.52× the country average). Demographically, the Incandescent light bulb audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Incandescent light bulb fans

Demographic split for Incandescent light bulb audience in United States
MetricValue
Female40.7%
Male59.3%
Average age45.4
Estimated audience size4,649,343

Audience persona

The typical Incandescent light bulb fan in United States is more male, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Lights (musician).

Top regions in United States

Top regions ranked by reach for Incandescent light bulb in United States
RegionReachAffinity
California469,1620.92×
Texas385,4240.96×
Florida279,4220.89×
New York258,6711×
Pennsylvania174,6231.12×
Illinois162,6601.05×
North Carolina149,6471.07×
Ohio146,5121.02×
Michigan138,9301.14×
Georgia138,2360.97×
New Jersey110,8430.94×
Virginia107,6390.95×
Tennessee103,5751.11×
Washington102,4331.1×
Indiana92,4811.09×
Massachusetts85,8950.94×
Missouri83,2191.11×
Wisconsin79,0461.13×
Arizona75,9430.8×
South Carolina73,9031.06×
Colorado73,5931×
Minnesota72,4141.09×
Maryland66,6780.83×
Louisiana62,5361.04×
Oregon61,3801.15×
Kentucky60,4441.04×
Oklahoma57,9191.12×
Alabama55,9150.86×
Connecticut45,2300.97×
Utah43,1501.04×
Arkansas41,4971.08×
Iowa41,0691.07×
Kansas39,5751.08×
Mississippi37,6720.98×
Nevada34,2780.76×
Idaho30,8341.32×
Nebraska23,6621.01×
West Virginia22,9741.06×
New Mexico21,2860.91×
New Hampshire20,2691.11×
Maine18,7381.13×
Hawaii15,2490.76×
Montana15,2311.18×
Rhode Island12,5190.85×
South Dakota11,4181.06×
Delaware10,2640.8×
North Dakota10,1291.06×
Washington, District of Columbia9,5390.68×
Vermont7,8620.96×
Alaska7,2240.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Incandescent light bulb audience
BrandAffinityCategory
Lights (musician)26.52×Music & Radio
Light-emitting diode14.74×Technology & Electronics
Power metal41.78×Music & Radio
LED lamp11.36×Home & Garden
Light fixture11.67×Home & Garden
Power supply17.86×Home & Garden
Semiconductor9.4×Technology & Electronics
Display device7.84×Technology & Electronics
Optics3.73×Health
Flashlight9.84×Technology & Electronics
Lighting4.22×Home & Garden
Battery (electricity)4.71×Home & Garden
Nightlight13.16×Travel & Leisure
Smart House (film)32.61×Movies & TV
AutoZone2.14×Cars & Mobility
Snowman9.47×Home & Garden
EBay1.89×Shopping
LED strip light16.84×Home & Garden
The Defender31×Movies & TV
Headlamp6.92×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Incandescent light bulb audience
TraitClusterScore
Quality AwarenessPREMIUM1.65
Convenience OrientationPREMIUM1.43
PatriotismCONSERVATISM1.33
DIY MentalityTHRILL1.32
IndividualismJOY1.3
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Incandescent light bulb
CountryShare
United States23.2%
United Kingdom6.5%
Brazil4.5%

See Incandescent light bulb audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Incandescent light bulb have in United States?

Incandescent light bulb has an estimated audience of 4,649,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Incandescent light bulb fans?

40.7% of Incandescent light bulb fans are female, 59.3% are male, with an average age of 45.4 years.

Which brands do Incandescent light bulb fans like most?

Incandescent light bulb fans show strongest brand affinity for Lights (musician) (26.52×), Light-emitting diode (14.74×), and Power metal (41.78×) over the country average.

Where do Incandescent light bulb fans live in United States?

Incandescent light bulb fans in United States are most concentrated in California (reach 469,162), Texas (reach 385,424), and Florida (reach 279,422). These three regions account for the largest share of the active audience.

What other brands do Incandescent light bulb fans also like?

Beyond Incandescent light bulb itself, the audience over-indexes on Light-emitting diode (14.74×), Power metal (41.78×), LED lamp (11.36×), and Light fixture (11.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Incandescent light bulb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.