Lighting Audience in United States

Lighting has an estimated audience of 29,318,352 people in United States. 54.4% are female, 45.6% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: MSN, Hobby Lobby, Planet Fitness, Staples (Canada), Diaper bag.

The average Lighting fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Hobby Lobby, Planet Fitness, with strongest over-indexing on MSN (3.05× the country average). Demographically, the Lighting audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lighting fans

Demographic split for Lighting audience in United States
MetricValue
Female54.4%
Male45.6%
Average age44.7
Estimated audience size29,318,352

Audience persona

The typical Lighting fan in United States is balanced, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Lighting in United States
RegionReachAffinity
California5,281,7181.64×
Texas2,836,7061.13×
Florida2,684,0071.35×
New York1,907,7421.16×
Illinois1,027,6351.05×
Georgia990,4561.1×
North Carolina964,4731.09×
Pennsylvania944,1760.96×
Ohio824,7910.91×
Virginia782,8721.1×
Washington763,0161.3×
New Jersey761,7001.02×
Michigan699,4310.91×
Arizona631,1461.05×
Massachusetts606,2931.05×
Tennessee591,0581×
Colorado512,0791.11×
Maryland498,7680.99×
Indiana483,8000.9×
Oregon479,3791.43×
South Carolina464,9481.05×
Missouri436,5980.92×
Minnesota414,3910.99×
Alabama394,5220.96×
Wisconsin385,1590.87×
Louisiana384,0981.02×
Kentucky341,4330.93×
Connecticut322,1431.1×
Oklahoma317,2890.97×
Utah316,4321.21×
Nevada302,7721.07×
Kansas235,2391.02×
Arkansas227,5350.94×
Mississippi211,4330.88×
Iowa201,7570.84×
Idaho158,6221.08×
New Mexico138,5040.94×
Nebraska121,9480.83×
Maine106,9331.02×
West Virginia105,1250.77×
New Hampshire104,2700.9×
Hawaii102,8840.82×
Rhode Island86,1660.92×
Montana83,1691.02×
Washington, District of Columbia82,8590.94×
Delaware63,3140.78×
South Dakota52,1160.77×
Vermont48,7390.95×
Alaska48,2970.77×
North Dakota45,1050.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lighting audience
BrandAffinityCategory
MSN3.05×News
Hobby Lobby2.52×Home & Garden
Planet Fitness2.53×Sports
Staples (Canada)3.26×Business & Career
Diaper bag3.94×Kids & Family
Jack Black5.95×Movies & TV
Great Clips3.01×Beauty & Wellness
Aldi1.95×Shopping
Best Buy1.9×Shopping
Renovation2×Home & Garden
LED lamp4.21×Home & Garden
Home Appliances1.84×Home & Garden
Made in USA2.66×Business & Career
Lowe's1.56×Shopping
Nordstrom rack2.08×Fashion & Accessoires
Dentistry2.18×Business & Career
Dave Franco5.49×Movies & TV
Gremlins5.74×Movies & TV
Livemusic2.07×Music & Radio
Google Flights2.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lighting audience
TraitClusterScore
Design AffinityPREMIUM1.72
DIY MentalityTHRILL1.67
Quality AwarenessPREMIUM1.59
Luxury OrientationPREMIUM1.42
SustainabilityBALANCE1.28
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Lighting
CountryShare
United States25.8%
United Kingdom7.7%
Japan4.4%

See Lighting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lighting have in United States?

Lighting has an estimated audience of 29,318,352 people in United States, concentrated in California and Texas.

What is the gender split and age of Lighting fans?

54.4% of Lighting fans are female, 45.6% are male, with an average age of 44.7 years.

Which brands do Lighting fans like most?

Lighting fans show strongest brand affinity for MSN (3.05×), Hobby Lobby (2.52×), and Planet Fitness (2.53×) over the country average.

Where do Lighting fans live in United States?

Lighting fans in United States are most concentrated in California (reach 5,281,718), Texas (reach 2,836,706), and Florida (reach 2,684,007). These three regions account for the largest share of the active audience.

What other brands do Lighting fans also like?

Beyond Lighting itself, the audience over-indexes on Hobby Lobby (2.52×), Planet Fitness (2.53×), Staples (Canada) (3.26×), and Diaper bag (3.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.