Rascasse Audience Intelligence

Lighting Audience in United States

A data profile of the people who buy, follow and care about Lighting in United States — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 29,318,352 people in United States.

#671among Topic in United States#67in Home & Garden

The average Lighting fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Renovation, LED lamp, with strongest over-indexing on Planet Fitness (1.73× the country average).

Demographically, the Lighting audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lighting fan in United States is balanced, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lighting profile in United States.

Audience size
29.3M
in United States
Gender
54.4%♀
45.6% male
Age
44.7
average years
Country rank
#967
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lighting fans

54.4% are female, 45.6% are male, average age 44.7.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Lighting audience in United States
MetricValue
Female54.4%
Male45.6%
Average age44.7
Estimated audience size29,318,352
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Lighting audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Lighting audience comes from United States.

Worldwide audience distribution share by country for Lighting
CountryShare
United States25.8%
United Kingdom7.7%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lighting audience in United States is strongest.

Fig. 05

Top regions by affinity

Lighting fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M1.38×
02Oregon~400K1.25×
03Florida~2.5M1.24×
04Washington~700K1.20×
05Utah~300K1.14×
06New York~2M1.11×
07Montana~90K1.11×
08Georgia~1M1.10×
09Connecticut~300K1.09×
10Kansas~300K1.09×
11Idaho~200K1.09×
12Texas~2.5M1.08×
13Arizona~600K1.07×
14Arkansas~300K1.07×
15Maine~100K1.05×
16North Carolina~900K1.04×
17South Carolina~500K1.04×
18Louisiana~400K1.04×
19Massachusetts~600K1.03×
20Virginia~700K1.02×
21Illinois~1M1.01×
22Colorado~500K1.01×
23Mississippi~200K1.00×
24Pennsylvania~1M0.99×
25Maryland~500K0.99×
26Missouri~500K0.99×
27Alabama~400K0.99×
28New Mexico~100K0.99×
29New Jersey~700K0.98×
30Tennessee~600K0.98×
31Oklahoma~300K0.97×
32Nevada~300K0.97×
33Vermont~50K0.97×
34Rhode Island~90K0.96×
35Kentucky~300K0.95×
36New Hampshire~100K0.95×
37Indiana~500K0.94×
38Ohio~800K0.93×
39Michigan~700K0.93×
40Minnesota~400K0.92×
41South Dakota~60K0.89×
42North Dakota~50K0.89×
43Wisconsin~400K0.88×
44Iowa~200K0.88×
45Nebraska~100K0.88×
46West Virginia~100K0.88×
47Delaware~70K0.88×
48Hawaii~100K0.87×
49Alaska~50K0.87×
50Washington, District of Columbia~70K0.83×
Fig. 06

Affinity by region

Affinity by region — Lighting, United States
0.83×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lighting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lighting audience
#·InterestCategoryAffinity×
01Incandescent light bulbHome & Garden4.22×
02Power outageHome & Garden3.37×
03LED lampHome & Garden3.30×
04Diaper bagKids & Family2.33×
05CarpetHome & Garden1.93×
06CabinetryHome & Garden1.91×
07NASDAQBusiness & Career1.91×
08KitchenwareHome & Garden1.86×
09CountertopHome & Garden1.84×
10Microwave ovenHome & Garden1.84×
11Made in USABusiness & Career1.79×
12Discount TireShopping1.78×
13InnovationBusiness & Career1.77×
14PatioHome & Garden1.77×
15Hardware storeHome & Garden1.74×
16Planet FitnessSports1.73×
17RenovationHome & Garden1.63×
18Ace HardwareHome & Garden1.60×
19LodgingTravel & Leisure1.57×
20Nordstrom rackFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lighting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lighting audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
Design AffinityPREMIUM1.51×
DIY MentalityTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lighting audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lighting have in United States?

Lighting has an estimated audience of 29,318,352 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lighting fans?

54.4% of Lighting fans are female, 45.6% are male, with an average age of 44.7 years.

03

Which brands do Lighting fans like most?

Lighting fans show strongest brand affinity for Planet Fitness (1.73×), Renovation (1.63×), and LED lamp (3.3×) over the country average.

04

Where do Lighting fans live in United States?

Lighting fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Lighting fans also like?

Beyond Lighting itself, the audience over-indexes on Renovation (1.63×), LED lamp (3.3×), Diaper bag (2.33×), and Cabinetry (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lighting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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