Lighting Audience in United States

Lighting logo

Lighting has an estimated audience of 29,318,352 people in United States. 54.4% are female, 45.6% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Bank account, Jesse Plemons, Jeep Wagoneer, Nebraska Cornhuskers football.

The average Lighting fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Bank account, Jesse Plemons, with strongest over-indexing on Israel (2.94× the country average). Demographically, the Lighting audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lighting fans

Demographic split for Lighting audience in United States
MetricValue
Female54.4%
Male45.6%
Average age44.7
Estimated audience size29,318,352

Audience persona

The typical Lighting fan in United States is balanced, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Lighting in United States
RegionReachAffinity
California5,281,7181.64×
Texas2,836,7061.13×
Florida2,684,0071.35×
New York1,907,7421.16×
Illinois1,027,6351.05×
Georgia990,4561.1×
North Carolina964,4731.09×
Pennsylvania944,1760.96×
Ohio824,7910.91×
Virginia782,8721.1×
Washington763,0161.3×
New Jersey761,7001.02×
Michigan699,4310.91×
Arizona631,1461.05×
Massachusetts606,2931.05×
Tennessee591,0581×
Colorado512,0791.11×
Maryland498,7680.99×
Indiana483,8000.9×
Oregon479,3791.43×
South Carolina464,9481.05×
Missouri436,5980.92×
Minnesota414,3910.99×
Alabama394,5220.96×
Wisconsin385,1590.87×
Louisiana384,0981.02×
Kentucky341,4330.93×
Connecticut322,1431.1×
Oklahoma317,2890.97×
Utah316,4321.21×
Nevada302,7721.07×
Kansas235,2391.02×
Arkansas227,5350.94×
Mississippi211,4330.88×
Iowa201,7570.84×
Idaho158,6221.08×
New Mexico138,5040.94×
Nebraska121,9480.83×
Maine106,9331.02×
West Virginia105,1250.77×
New Hampshire104,2700.9×
Hawaii102,8840.82×
Rhode Island86,1660.92×
Montana83,1691.02×
Washington, District of Columbia82,8590.94×
Delaware63,3140.78×
South Dakota52,1160.77×
Vermont48,7390.95×
Alaska48,2970.77×
North Dakota45,1050.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lighting audience
BrandAffinityCategory
Israel2.94×Travel & Leisure
Bank account1.61×Business & Career
Jesse Plemons1.88×Movies & TV
Jeep Wagoneer3.08×Cars & Mobility
Nebraska Cornhuskers football1.87×Sports
Wikia1.64×Internet & Social Media
N1 road (South Africa)1.86×Travel & Leisure
Urban horticulture1.56×Home & Garden
Cam Ward1.63×Sports
MK1.66×Music & Radio
Home staging2.05×Home & Garden
Women's empowerment1.52×Politics & Society
Charlamagne Tha God3.36×Movies & TV
UK garage1.85×Music & Radio
Kodiak, Alaska2.68×Travel & Leisure
Jeep Grand Cherokee (WJ)1.99×Cars & Mobility
Northrop Grumman2.01×Business & Career
Glossier1.58×Beauty & Wellness
Jaws1.6×Movies & TV
Kento Yamazaki3.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lighting audience
TraitClusterScore
Design AffinityPREMIUM1.72
DIY MentalityTHRILL1.67
Quality AwarenessPREMIUM1.59
Luxury OrientationPREMIUM1.42
SustainabilityBALANCE1.28
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Lighting
CountryShare
United States25.8%
United Kingdom7.7%
Japan4.4%

See Lighting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lighting have in United States?

Lighting has an estimated audience of 29,318,352 people in United States, concentrated in California and Texas.

What is the gender split and age of Lighting fans?

54.4% of Lighting fans are female, 45.6% are male, with an average age of 44.7 years.

Which brands do Lighting fans like most?

Lighting fans show strongest brand affinity for Israel (2.94×), Bank account (1.61×), and Jesse Plemons (1.88×) over the country average.

Where do Lighting fans live in United States?

Lighting fans in United States are most concentrated in California (reach 5,281,718), Texas (reach 2,836,706), and Florida (reach 2,684,007). These three regions account for the largest share of the active audience.

What other brands do Lighting fans also like?

Beyond Lighting itself, the audience over-indexes on Bank account (1.61×), Jesse Plemons (1.88×), Jeep Wagoneer (3.08×), and Nebraska Cornhuskers football (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.