A data profile of the people who buy, follow and care about Lighting in Italy — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 4,975,351 people in Italy.
Lighting has an estimated audience of 4,975,351 people in Italy. 56.1% are female, 43.9% are male, average age 44.9. Top brand affinities: Modern architecture, Chandelier, Innovation, LED lamp, Sustainable energy.
Top brand affinities include Modern architecture, Chandelier, Innovation, with strongest over-indexing on Modern architecture (3.94× the country average).
Demographically, the Lighting audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
The typical Lighting fan in Italy is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Lighting profile in Italy.
56.1% are female, 43.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.9 |
| Estimated audience size | 4,975,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Lighting audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
The strongest cross-interests of the Lighting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar lamp | Home & Garden | 7.80× | ||
| 02 | Chandelier | Home & Garden | 7.64× | ||
| 03 | LED lamp | Home & Garden | 4.41× | ||
| 04 | Modern architecture | Arts & Culture | 3.94× | ||
| 05 | Automotive lighting | Cars & Mobility | 3.48× | ||
| 06 | Property finder | Home & Garden | 3.14× | ||
| 07 | Danish design | Home & Garden | 3.02× | ||
| 08 | Alessi (Italian company) | Home & Garden | 2.80× | ||
| 09 | Home automation | Technology & Electronics | 2.49× | ||
| 10 | Garden furniture | Home & Garden | 2.42× | ||
| 11 | HVAC | Home & Garden | 2.39× | ||
| 12 | Tableware | Food & Beverages | 2.21× | ||
| 13 | Sustainable energy | Home & Garden | 2.16× | ||
| 14 | Air conditioning | Technology & Electronics | 2.10× | ||
| 15 | Innovation | Business & Career | 2.00× | ||
| 16 | Wood carving | Home & Garden | 1.99× | ||
| 17 | Renewable energy | Business & Career | 1.89× | ||
| 18 | Renovation | Home & Garden | 1.76× | ||
| 19 | Adriatic Sea | Travel & Leisure | 1.57× | ||
| 20 | Coop | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.89× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| DIY Mentality | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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