A data profile of the people who buy, follow and care about Lighting in United Kingdom — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 8,740,608 people in United Kingdom.
The average Lighting fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Ornamental plant, Wood carving, B&Q, with strongest over-indexing on Ornamental plant (2.68× the country average).
Demographically, the Lighting audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Lighting fan in United Kingdom is more female, around 47.4 years old, with strong Quality Awareness tendencies and a notable affinity for Ornamental plant.
The key figures that characterise the Lighting profile in United Kingdom.
60.3% are female, 39.7% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 47.4 |
| Estimated audience size | 8,740,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Lighting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
Where the Lighting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.37× | |
| 02 | West Midlands | ~500K | 1.37× | |
| 03 | Wales | ~600K | 1.11× | |
| 04 | North East | ~400K | 1.07× | |
| 05 | England | ~6.5M | 1.03× | |
| 06 | South East | ~1M | 1.02× | |
| 07 | Northern Ireland | ~300K | 0.94× | |
| 08 | South West | ~700K | 0.93× | |
| 09 | Scotland | ~700K | 0.92× | |
| 10 | East Midlands | ~500K | 0.86× | |
| 11 | East of England | ~700K | 0.84× | |
| 12 | North West | ~600K | 0.60× |
The strongest cross-interests of the Lighting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood carving | Home & Garden | 4.30× | ||
| 02 | Ornamental plant | Home & Garden | 2.68× | ||
| 03 | LED lamp | Home & Garden | 2.67× | ||
| 04 | Houseplant | Home & Garden | 2.39× | ||
| 05 | Home automation | Technology & Electronics | 2.32× | ||
| 06 | Solar power | Home & Garden | 2.26× | ||
| 07 | Garden furniture | Home & Garden | 2.13× | ||
| 08 | Luxury real estate | Business & Career | 1.95× | ||
| 09 | Mobile home | Cars & Mobility | 1.92× | ||
| 10 | Hot tub | Home & Garden | 1.77× | ||
| 11 | Real property | Home & Garden | 1.74× | ||
| 12 | Innovation | Business & Career | 1.72× | ||
| 13 | Renovation | Home & Garden | 1.69× | ||
| 14 | Home Appliances | Home & Garden | 1.68× | ||
| 15 | Refrigerator | Home & Garden | 1.68× | ||
| 16 | B&Q | Shopping | 1.66× | ||
| 17 | HVAC | Home & Garden | 1.64× | ||
| 18 | IKEA | Home & Garden | 1.58× | ||
| 19 | First-time buyer | Shopping | 1.51× | ||
| 20 | Etsy | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.74× | |
| DIY Mentality | THRILL | 1.54× | |
| Design Affinity | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Community Orientation | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.90× |
Lighting has an estimated audience of 8,740,608 people in United Kingdom, concentrated in England and South East.
60.3% of Lighting fans are female, 39.7% are male, with an average age of 47.4 years.
Lighting fans show strongest brand affinity for Ornamental plant (2.68×), Wood carving (4.3×), and B&Q (1.66×) over the country average.
Lighting fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Lighting itself, the audience over-indexes on Wood carving (4.3×), B&Q (1.66×), IKEA (1.58×), and Renovation (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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