Lighting Audience in United Kingdom
Lighting has an estimated audience of 8,740,608 people in United Kingdom. 60.3% are female, 39.7% are male, average age 47.4. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Ornamental plant, Luxury yacht, Expensive Taste, Renovation, Home Appliances.
The average Lighting fan in United Kingdom is 47.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Ornamental plant, Luxury yacht, Expensive Taste, with strongest over-indexing on Ornamental plant (3.26× the country average). Demographically, the Lighting audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lighting fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 47.4 |
| Estimated audience size | 8,740,608 |
Audience persona
The typical Lighting fan in United Kingdom is more female, around 47.4 years old, with strong Design Affinity tendencies and a notable affinity for Ornamental plant.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,555,456 | 1.03× |
| South East | 1,196,916 | 1.02× |
| Yorkshire and the Humber | 978,761 | 1.39× |
| Scotland | 723,283 | 0.92× |
| South West | 659,779 | 0.92× |
| East of England | 659,177 | 0.83× |
| Wales | 558,006 | 1.12× |
| West Midlands | 518,251 | 1.38× |
| East Midlands | 510,659 | 0.83× |
| North West | 509,578 | 0.55× |
| North East | 368,722 | 1.08× |
| Northern Ireland | 249,953 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ornamental plant | 3.26× | Home & Garden |
| Luxury yacht | 3.25× | Travel & Leisure |
| Expensive Taste | 2.59× | Business & Career |
| Renovation | 1.94× | Home & Garden |
| Home Appliances | 1.87× | Home & Garden |
| IKEA | 1.68× | Home & Garden |
| Wood carving | 4.43× | Home & Garden |
| Weddings | 1.59× | Kids & Family |
| Kitchenware | 2.35× | Home & Garden |
| Hobby | 1.55× | Home & Garden |
| Home business | 3.56× | Business & Career |
| Purchase discount | 3.34× | Shopping |
| TUI | 1.63× | Travel & Leisure |
| Home Bargains | 1.54× | Shopping |
| Garden furniture | 2.19× | Home & Garden |
| Houseplant | 2.64× | Home & Garden |
| 1.58× | Internet & Social Media | |
| B&Q | 1.53× | Shopping |
| Screwfix | 1.54× | Home & Garden |
| Mobile home | 2.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.54 |
| Quality Awareness | PREMIUM | 1.51 |
| Indulgence | JOY | 1.5 |
| Luxury Orientation | PREMIUM | 1.44 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
See Lighting audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Lighting have in United Kingdom?
Lighting has an estimated audience of 8,740,608 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Lighting fans?
60.3% of Lighting fans are female, 39.7% are male, with an average age of 47.4 years.
Which brands do Lighting fans like most?
Lighting fans show strongest brand affinity for Ornamental plant (3.26×), Luxury yacht (3.25×), and Expensive Taste (2.59×) over the country average.
Where do Lighting fans live in United Kingdom?
Lighting fans in United Kingdom are most concentrated in England (reach 6,555,456), South East (reach 1,196,916), and Yorkshire and the Humber (reach 978,761). These three regions account for the largest share of the active audience.
What other brands do Lighting fans also like?
Beyond Lighting itself, the audience over-indexes on Luxury yacht (3.25×), Expensive Taste (2.59×), Renovation (1.94×), and Home Appliances (1.87×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.