Rascasse Audience Intelligence

Lighting Audience in Germany

A data profile of the people who buy, follow and care about Lighting in Germany — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 3,380,614 people in Germany.

#1131among Topic in Germany#150in Home & Garden

The average Lighting fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pillow, Efficient energy use, LED lamp, with strongest over-indexing on Pillow (4.65× the country average).

Demographically, the Lighting audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lighting fan in Germany is balanced, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lighting profile in Germany.

Audience size
3.4M
in Germany
Gender
46.6%♀
53.4% male
Age
41.6
average years
Country rank
#1836
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lighting fans

46.6% are female, 53.4% are male, average age 41.6.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Lighting audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age41.6
Estimated audience size3,380,614
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Lighting audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4926%
50+21%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Lighting audience comes from Germany.

Worldwide audience distribution share by country for Lighting
CountryShare
United States25.8%
United Kingdom7.7%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lighting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lighting fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.79×
02Nordrhein-Westfalen~900K1.17×
03Sachsen-Anhalt~90K1.08×
04Niedersachsen~300K1.06×
05Hessen~300K1.05×
06Sachsen~200K1.04×
07Brandenburg~100K1.01×
08Rheinland-Pfalz~200K0.97×
09Saarland~40K0.94×
10Bayern~500K0.92×
11Berlin~100K0.92×
12Schleswig-Holstein~100K0.92×
13Mecklenburg-Vorpommern~60K0.92×
14Baden-Württemberg~400K0.91×
15Hamburg~70K0.91×
16Bremen~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Lighting, Germany
0.85×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lighting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lighting audience
#·InterestCategoryAffinity×
01LED lampHome & Garden5.86×
02PillowHome & Garden4.65×
03Onet.plNews4.21×
04Bedroom furnitureHome & Garden3.51×
05Efficient energy useTechnology & Electronics3.02×
06AluminiumHome & Garden2.92×
07Photovoltaic systemHome & Garden2.86×
08PhotovoltaicsHome & Garden2.74×
09Home automationTechnology & Electronics2.74×
10RefrigeratorHome & Garden2.58×
11Robert RedfordMovies & TV2.55×
12Garden furnitureHome & Garden2.44×
13RenovationHome & Garden2.35×
14Solar energyHome & Garden2.35×
15Modern architectureArts & Culture2.33×
16Solar powerHome & Garden2.32×
17Danish designHome & Garden2.28×
18InnovationBusiness & Career1.94×
19FRITZ!BoxTechnology & Electronics1.75×
20AutoScout24Cars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lighting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lighting audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.56×
DIY MentalityTHRILL1.77×
Design AffinityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lighting audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Price SensitivityPREMIUM0.86×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lighting have in Germany?

Lighting has an estimated audience of 3,380,614 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lighting fans?

46.6% of Lighting fans are female, 53.4% are male, with an average age of 41.6 years.

03

Which brands do Lighting fans like most?

Lighting fans show strongest brand affinity for Pillow (4.65×), Efficient energy use (3.02×), and LED lamp (5.86×) over the country average.

04

Where do Lighting fans live in Germany?

Lighting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lighting fans also like?

Beyond Lighting itself, the audience over-indexes on Efficient energy use (3.02×), LED lamp (5.86×), Renovation (2.35×), and Bedroom furniture (3.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Lighting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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