A data profile of the people who buy, follow and care about Lighting in Canada — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 3,438,732 people in Canada.
The average Lighting fan in Canada is 44.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Renovation, Staples (Canada), Kitchenware, with strongest over-indexing on Renovation (1.58× the country average).
Demographically, the Lighting audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Lighting fan in Canada is balanced, around 44.7 years old, with strong Sustainability tendencies and a notable affinity for Renovation.
The key figures that characterise the Lighting profile in Canada.
54.9% are female, 45.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.7 |
| Estimated audience size | 3,438,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Lighting audience comes from Canada.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
Where the Lighting audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~900K | 1.72× | |
| 02 | Ontario | ~2.5M | 1.57× | |
| 03 | Alberta | ~500K | 1.14× | |
| 04 | Manitoba | ~100K | 0.98× | |
| 05 | Saskatchewan | ~100K | 0.90× | |
| 06 | New Brunswick | ~70K | 0.90× | |
| 07 | Prince Edward Island | ~10K | 0.89× | |
| 08 | Nova Scotia | ~90K | 0.88× | |
| 09 | Newfoundland and Labrador | ~40K | 0.82× | |
| 10 | Quebec | ~700K | 0.81× |
The strongest cross-interests of the Lighting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 3.65× | ||
| 02 | Photovoltaics | Home & Garden | 3.63× | ||
| 03 | LED lamp | Home & Garden | 2.78× | ||
| 04 | Christmas decoration | Home & Garden | 2.33× | ||
| 05 | Bath and Bodyworks | Shopping | 2.23× | ||
| 06 | Kitchenware | Home & Garden | 2.20× | ||
| 07 | Microwave oven | Home & Garden | 2.18× | ||
| 08 | Garden furniture | Home & Garden | 2.17× | ||
| 09 | Solar power | Home & Garden | 2.07× | ||
| 10 | Luxury real estate | Business & Career | 1.98× | ||
| 11 | West Elm | Home & Garden | 1.93× | ||
| 12 | Efficient energy use | Technology & Electronics | 1.76× | ||
| 13 | Cabinetry | Home & Garden | 1.73× | ||
| 14 | Innovation | Business & Career | 1.68× | ||
| 15 | HomeSense | Home & Garden | 1.67× | ||
| 16 | Public transport | Cars & Mobility | 1.59× | ||
| 17 | Renovation | Home & Garden | 1.58× | ||
| 18 | First-time buyer | Shopping | 1.57× | ||
| 19 | Alpine skiing | Sports | 1.52× | ||
| 20 | Staples (Canada) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.75× | |
| Design Affinity | PREMIUM | 1.74× | |
| Quality Awareness | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Mindfulness | BALANCE | 0.87× | |
| Spirituality | BALANCE | 0.88× |
Lighting has an estimated audience of 3,438,732 people in Canada, concentrated in Ontario and British Columbia.
54.9% of Lighting fans are female, 45.1% are male, with an average age of 44.7 years.
Lighting fans show strongest brand affinity for Renovation (1.58×), Staples (Canada) (1.51×), and Kitchenware (2.2×) over the country average.
Lighting fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~900K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Lighting itself, the audience over-indexes on Staples (Canada) (1.51×), Kitchenware (2.2×), HomeSense (1.67×), and Luxury real estate (1.98×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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