A data profile of the people who buy, follow and care about Cabinetry in Canada — modelled from more than twelve digital signal sources. Cabinetry has an estimated audience of 3,530,727 people in Canada.
The average Cabinetry fan in Canada is 44.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Countertop, Microwave oven, Sink, with strongest over-indexing on Countertop (5.13× the country average).
Demographically, the Cabinetry audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Cabinetry fan in Canada is more female, around 44.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Countertop.
The key figures that characterise the Cabinetry profile in Canada.
59.4% are female, 40.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.7 |
| Estimated audience size | 3,530,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Cabinetry audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 5.5% |
| India | 5.4% |
Where the Cabinetry audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.44× | |
| 02 | British Columbia | ~700K | 1.41× | |
| 03 | Alberta | ~500K | 1.20× | |
| 04 | Saskatchewan | ~100K | 1.02× | |
| 05 | Manitoba | ~100K | 1.01× | |
| 06 | New Brunswick | ~80K | 0.94× | |
| 07 | Nova Scotia | ~90K | 0.89× | |
| 08 | Prince Edward Island | ~10K | 0.82× | |
| 09 | Newfoundland and Labrador | ~40K | 0.80× | |
| 10 | Quebec | ~600K | 0.70× |
The strongest cross-interests of the Cabinetry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Closet | Fashion & Accessoires | 5.41× | ||
| 02 | Countertop | Home & Garden | 5.13× | ||
| 03 | Shelf (storage) | Home & Garden | 4.93× | ||
| 04 | Microwave oven | Home & Garden | 4.69× | ||
| 05 | Sink | Home & Garden | 3.90× | ||
| 06 | Refrigerator | Home & Garden | 3.17× | ||
| 07 | Kitchen stove | Home & Garden | 2.84× | ||
| 08 | Stove | Home & Garden | 2.30× | ||
| 09 | HomeSense | Home & Garden | 2.22× | ||
| 10 | Oven | Home & Garden | 2.00× | ||
| 11 | Water | Food & Beverages | 1.90× | ||
| 12 | Bathroom | Home & Garden | 1.77× | ||
| 13 | Rona | Home & Garden | 1.66× | ||
| 14 | Staples Inc. | Business & Career | 1.63× | ||
| 15 | Giant Tiger | Shopping | 1.63× | ||
| 16 | Bed | Home & Garden | 1.60× | ||
| 17 | Home Hardware | Home & Garden | 1.57× | ||
| 18 | Architecture | Business & Career | 1.53× | ||
| 19 | Home Appliances | Home & Garden | 1.51× | ||
| 20 | Staples (Canada) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.09× | |
| Design Affinity | PREMIUM | 1.42× | |
| Patriotism | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.46× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.80× |
Cabinetry has an estimated audience of 3,530,727 people in Canada, concentrated in Ontario and British Columbia.
59.4% of Cabinetry fans are female, 40.6% are male, with an average age of 44.7 years.
Cabinetry fans show strongest brand affinity for Countertop (5.13×), Microwave oven (4.69×), and Sink (3.9×) over the country average.
Cabinetry fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Cabinetry itself, the audience over-indexes on Microwave oven (4.69×), Sink (3.9×), Refrigerator (3.17×), and Water (1.9×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cabinetry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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