Power outage Audience in United States

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Power outage has an estimated audience of 7,864,352 people in United States. 55.0% are female, 45.0% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Candle wick, Fire, AccuWeather, Candle, Ace Frehley.

The average Power outage fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Candle wick, Fire, AccuWeather, with strongest over-indexing on Candle wick (16.57× the country average). Demographically, the Power outage audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Power outage fans

Demographic split for Power outage audience in United States
MetricValue
Female55.0%
Male45.0%
Average age45.7
Estimated audience size7,864,352

Audience persona

The typical Power outage fan in United States is balanced, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Candle wick.

Top regions in United States

Top regions ranked by reach for Power outage in United States
RegionReachAffinity
California1,271,5221.47×
Texas1,205,4381.78×
Florida529,5810.99×
Ohio421,8851.74×
Washington363,8432.31×
Georgia318,6281.32×
North Carolina297,8801.26×
Michigan293,9881.43×
Pennsylvania284,9971.08×
New York265,7670.6×
Virginia188,8560.99×
South Carolina176,5361.49×
Illinois157,7370.6×
Louisiana154,2101.52×
Indiana149,2261.04×
Tennessee137,0540.87×
Missouri122,7440.97×
New Jersey121,3800.61×
Kentucky116,8701.19×
Oregon106,0981.18×
Colorado103,7310.84×
Wisconsin101,7590.86×
Alabama101,7180.93×
Minnesota94,7450.84×
Arizona91,5490.57×
Massachusetts90,4580.58×
Maryland88,8020.66×
West Virginia81,8012.23×
Arkansas72,7211.12×
Oklahoma70,5860.81×
Utah69,6810.99×
Nevada63,2180.83×
Mississippi59,5750.92×
Nebraska53,3251.35×
Kansas53,2220.86×
Maine52,9551.88×
Connecticut50,5710.64×
Iowa50,0550.77×
Hawaii43,5811.29×
New Mexico35,9480.91×
Idaho34,7920.88×
New Hampshire21,4080.69×
Montana19,2750.88×
Rhode Island17,1510.69×
Washington, District of Columbia14,5370.61×
Delaware11,6660.54×
Alaska10,9450.65×
Vermont9,7700.71×
South Dakota6,3510.35×
North Dakota5,1790.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Power outage audience
BrandAffinityCategory
Candle wick16.57×Home & Garden
Fire4.61×Home & Garden
AccuWeather4.46×Home & Garden
Candle4.55×Home & Garden
Ace Frehley7.36×Music & Radio
Electrical grid7.61×Home & Garden
Lighting3.37×Home & Garden
Electric generator5.61×Home & Garden
U.S. state1.55×Travel & Leisure
Fragrances2.05×Beauty & Wellness
Gift1.56×Shopping
Crafts1.55×Home & Garden
Electricity2.07×Home & Garden
KISS5.84×Music & Radio
Sales promotion1.58×Shopping
Pinterest1.56×Internet & Social Media
Religion1.59×Business & Career
Water1.54×Food & Beverages
House1.51×Home & Garden
Lowe's1.62×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Power outage audience
TraitClusterScore
Quality AwarenessPREMIUM1.44
ExtroversionTHRILL1.4
PatriotismCONSERVATISM1.36
DIY MentalityTHRILL1.35
Need for SecurityCONSERVATISM1.35
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Power outage
CountryShare
United States37.1%
United Kingdom7.0%
Australia4.2%

See Power outage audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Power outage have in United States?

Power outage has an estimated audience of 7,864,352 people in United States, concentrated in California and Texas.

What is the gender split and age of Power outage fans?

55.0% of Power outage fans are female, 45.0% are male, with an average age of 45.7 years.

Which brands do Power outage fans like most?

Power outage fans show strongest brand affinity for Candle wick (16.57×), Fire (4.61×), and AccuWeather (4.46×) over the country average.

Where do Power outage fans live in United States?

Power outage fans in United States are most concentrated in California (reach 1,271,522), Texas (reach 1,205,438), and Florida (reach 529,581). These three regions account for the largest share of the active audience.

What other brands do Power outage fans also like?

Beyond Power outage itself, the audience over-indexes on Fire (4.61×), AccuWeather (4.46×), Candle (4.55×), and Ace Frehley (7.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Power outage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.