Rascasse Audience Intelligence

Power outage Audience in United States

A data profile of the people who buy, follow and care about Power outage in United States — modelled from more than twelve digital signal sources. Power outage has an estimated audience of 7,864,352 people in United States.

#2759among Topic in United States#324in Home & Garden

The average Power outage fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Candle wick, Fire, AccuWeather, with strongest over-indexing on Candle wick (16.57× the country average).

Demographically, the Power outage audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Power outage fan in United States is balanced, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Candle wick.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Power outage profile in United States.

Audience size
7.9M
in United States
Gender
55.0%♀
45.0% male
Age
45.7
average years
Country rank
#4500
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Power outage fans

55.0% are female, 45.0% are male, average age 45.7.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Power outage audience in United States
MetricValue
Female55.0%
Male45.0%
Average age45.7
Estimated audience size7,864,352
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Power outage audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Power outage audience comes from United States.

Worldwide audience distribution share by country for Power outage
CountryShare
United States37.1%
United Kingdom7.0%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Power outage audience in United States is strongest.

Fig. 05

Top regions by affinity

Power outage fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K2.15×
02West Virginia~80K2.14×
03Ohio~400K1.79×
04Michigan~400K1.72×
05Hawaii~60K1.67×
06Maine~50K1.65×
07Wyoming~20K1.64×
08Texas~1M1.43×
09Louisiana~100K1.37×
10California~1M1.26×
11South Carolina~100K1.25×
12North Carolina~300K1.15×
13Kentucky~100K1.15×
14Nebraska~50K1.15×
15Pennsylvania~300K1.13×
16South Dakota~20K1.13×
17Georgia~300K1.12×
18Rhode Island~30K1.11×
19Mississippi~70K1.10×
20Oregon~100K1.08×
21Tennessee~200K1.07×
22Arkansas~70K1.06×
23Indiana~100K1.01×
24Utah~70K0.99×
25Colorado~100K0.98×
26Montana~20K0.97×
27Virginia~200K0.96×
28Alabama~100K0.96×
29Wisconsin~100K0.92×
30Idaho~40K0.89×
31Missouri~100K0.87×
32New Mexico~30K0.84×
33Florida~400K0.82×
34Minnesota~90K0.82×
35Nevada~60K0.82×
36Kansas~50K0.81×
37Alaska~10K0.78×
38Vermont~10K0.77×
39Oklahoma~70K0.75×
40Iowa~50K0.75×
41Connecticut~60K0.70×
42New Hampshire~20K0.70×
43Massachusetts~100K0.69×
44Delaware~20K0.69×
45Maryland~90K0.66×
46Illinois~200K0.64×
47New Jersey~100K0.63×
48Washington, District of Columbia~10K0.62×
49New York~300K0.60×
50Arizona~90K0.55×
Fig. 06

Affinity by region

Affinity by region — Power outage, United States
0.55×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Power outage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Power outage audience
#·InterestCategoryAffinity×
01Candle wickHome & Garden16.57×
02Electrical gridHome & Garden7.61×
03Ace FrehleyMusic & Radio7.36×
04KISSMusic & Radio5.84×
05Electric generatorHome & Garden5.61×
06FireHome & Garden4.61×
07CandleHome & Garden4.55×
08AccuWeatherHome & Garden4.46×
09LightingHome & Garden3.37×
10ElectricityHome & Garden2.07×
11FragrancesBeauty & Wellness2.05×
12MammalPets & Animals1.67×
13ReligionBusiness & Career1.59×
14Sales promotionShopping1.58×
15GiftShopping1.56×
16PinterestInternet & Social Media1.56×
17U.S. stateTravel & Leisure1.55×
18CraftsHome & Garden1.55×
19WaterFood & Beverages1.54×
20HouseHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Power outage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Power outage audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.52×
CreativityOPEN1.49×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Power outage audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.09×
TravellingTHRILL1.11×
Urban LifestyleOPEN1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Power outage have in United States?

Power outage has an estimated audience of 7,864,352 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Power outage fans?

55.0% of Power outage fans are female, 45.0% are male, with an average age of 45.7 years.

03

Which brands do Power outage fans like most?

Power outage fans show strongest brand affinity for Candle wick (16.57×), Fire (4.61×), and AccuWeather (4.46×) over the country average.

04

Where do Power outage fans live in United States?

Power outage fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Power outage fans also like?

Beyond Power outage itself, the audience over-indexes on Fire (4.61×), AccuWeather (4.46×), Candle (4.55×), and Ace Frehley (7.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Power outage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Power outage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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