Power outage Audience in Germany
A data profile of the people who buy, follow and care about Power outage in Germany — modelled from more than twelve digital signal sources. Power outage has an estimated audience of 771,547 people in Germany.
The average Power outage fan in Germany is 46.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Candle wick, Electricity generation, Fire, with strongest over-indexing on Candle wick (22.51× the country average).
Demographically, the Power outage audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Power outage fan in Germany is balanced, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for Candle wick.
At a glance
The key figures that characterise the Power outage profile in Germany.
Search interest · 12-month trend
Demographics of Power outage fans
48.6% are female, 51.4% are male, average age 46.1.
Gender split
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 46.1 |
| Estimated audience size | 771,547 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 34% |
Worldwide distribution
of the worldwide Power outage audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.1% |
| United Kingdom | 7.0% |
| Australia | 4.2% |
Geography
Where the Power outage audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.82× | |
| 02 | Brandenburg | ~40K | 1.52× | |
| 03 | Sachsen-Anhalt | ~30K | 1.33× | |
| 04 | Sachsen | ~50K | 1.32× | |
| 05 | Baden-Württemberg | ~100K | 1.12× | |
| 06 | Rheinland-Pfalz | ~40K | 1.11× | |
| 07 | Thüringen | ~20K | 1.04× | |
| 08 | Mecklenburg-Vorpommern | ~20K | 1.04× | |
| 09 | Saarland | ~9K | 0.95× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.87× | |
| 11 | Hessen | ~50K | 0.85× | |
| 12 | Bayern | ~100K | 0.83× | |
| 13 | Niedersachsen | ~60K | 0.78× | |
| 14 | Hamburg | ~10K | 0.75× | |
| 15 | Schleswig-Holstein | ~20K | 0.71× | |
| 16 | Bremen | ~3K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Power outage audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jodel | Internet & Social Media | 54.41× | ||
| 02 | Mega Image | Food & Beverages | 37.88× | ||
| 03 | Candle wick | Home & Garden | 22.51× | ||
| 04 | Electric generator | Home & Garden | 10.38× | ||
| 05 | Electricity generation | Home & Garden | 7.00× | ||
| 06 | Fire | Home & Garden | 5.81× | ||
| 07 | Solar cell | Home & Garden | 5.78× | ||
| 08 | Photovoltaic system | Home & Garden | 4.95× | ||
| 09 | Photovoltaics | Home & Garden | 4.25× | ||
| 10 | EBay | Shopping | 2.09× | ||
| 11 | Garden | Home & Garden | 2.06× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.01× | ||
| 13 | Borussia Dortmund | Sports | 1.91× | ||
| 14 | Discount stores | Shopping | 1.84× | ||
| 15 | Design | Home & Garden | 1.57× | ||
| 16 | Online shopping | Shopping | 1.57× | ||
| 17 | Beauty | Beauty & Wellness | 1.57× | ||
| 18 | FIFA World Cup | Sports | 1.55× | ||
| 19 | Shopping | Shopping | 1.54× | ||
| 20 | Clothing | Fashion & Accessoires | 1.52× |
Personality of the Power outage audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.77× | |
| Family Orientation | CONSERVATISM | 1.51× | |
| Price Sensitivity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.00× | |
| Travelling | THRILL | 1.03× | |
| Spirituality | BALANCE | 1.04× |
Frequently asked questions
How many fans does Power outage have in Germany?
Power outage has an estimated audience of 771,547 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Power outage fans?
48.6% of Power outage fans are female, 51.4% are male, with an average age of 46.1 years.
Which brands do Power outage fans like most?
Power outage fans show strongest brand affinity for Candle wick (22.51×), Electricity generation (7×), and Fire (5.81×) over the country average.
Where do Power outage fans live in Germany?
Power outage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Power outage fans also like?
Beyond Power outage itself, the audience over-indexes on Electricity generation (7×), Fire (5.81×), Jodel (54.41×), and Mega Image (37.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Power outage audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Power outage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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