Power outage Audience in Germany
Power outage has an estimated audience of 771,547 people in Germany. 48.6% are female, 51.4% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Candle wick, Electricity generation, Borussia Dortmund, Fire, Jodel.
The average Power outage fan in Germany is 46.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Candle wick, Electricity generation, Borussia Dortmund, with strongest over-indexing on Candle wick (22.51× the country average). Demographically, the Power outage audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Power outage fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 46.1 |
| Estimated audience size | 771,547 |
Audience persona
The typical Power outage fan in Germany is balanced, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Candle wick.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,066 | 1× |
| Baden-Württemberg | 125,453 | 1.19× |
| Bayern | 109,408 | 0.88× |
| Niedersachsen | 66,698 | 0.89× |
| Hessen | 52,456 | 0.89× |
| Sachsen | 48,925 | 1.29× |
| Berlin | 42,495 | 1.23× |
| Rheinland-Pfalz | 42,102 | 1.09× |
| Sachsen-Anhalt | 30,117 | 1.51× |
| Brandenburg | 30,051 | 1.26× |
| Thüringen | 23,790 | 1.21× |
| Schleswig-Holstein | 18,369 | 0.66× |
| Hamburg | 14,378 | 0.82× |
| Mecklenburg-Vorpommern | 13,169 | 0.89× |
| Saarland | 6,484 | 0.68× |
| Bremen | 3,235 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Candle wick | 22.51× | Home & Garden |
| Electricity generation | 7× | Home & Garden |
| Borussia Dortmund | 1.91× | Sports |
| Fire | 5.81× | Home & Garden |
| Jodel | 54.41× | Internet & Social Media |
| Mega Image | 37.88× | Food & Beverages |
| Electric generator | 10.38× | Home & Garden |
| Photovoltaics | 4.25× | Home & Garden |
| Solar cell | 5.78× | Home & Garden |
| Photovoltaic system | 4.95× | Home & Garden |
| Garden | 2.06× | Home & Garden |
| Shopping | 1.54× | Shopping |
| EBay | 2.09× | Shopping |
| Discount stores | 1.84× | Shopping |
| Design | 1.57× | Home & Garden |
| Online shopping | 1.57× | Shopping |
| Clothing | 1.52× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.01× | Home & Garden |
| Beauty | 1.57× | Beauty & Wellness |
| Business | 1.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.21 |
| Patriotism | CONSERVATISM | 1.65 |
| Pet Ownership | JOY | 1.57 |
| Need for Security | CONSERVATISM | 1.56 |
| DIY Mentality | THRILL | 1.54 |
| Community Orientation | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| United Kingdom | 7.0% |
| Australia | 4.2% |
See Power outage audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Power outage have in Germany?
Power outage has an estimated audience of 771,547 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Power outage fans?
48.6% of Power outage fans are female, 51.4% are male, with an average age of 46.1 years.
Which brands do Power outage fans like most?
Power outage fans show strongest brand affinity for Candle wick (22.51×), Electricity generation (7×), and Borussia Dortmund (1.91×) over the country average.
Where do Power outage fans live in Germany?
Power outage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,066), Baden-Württemberg (reach 125,453), and Bayern (reach 109,408). These three regions account for the largest share of the active audience.
What other brands do Power outage fans also like?
Beyond Power outage itself, the audience over-indexes on Electricity generation (7×), Borussia Dortmund (1.91×), Fire (5.81×), and Jodel (54.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Power outage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.