Electric generator Audience in Germany
Electric generator has an estimated audience of 1,032,014 people in Germany. 28.6% are female, 71.4% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Power outage, Lada Niva, Aluminium, Heat pump, Hygiene.
The average Electric generator fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Power outage, Lada Niva, Aluminium, with strongest over-indexing on Power outage (13.69× the country average). Demographically, the Electric generator audience skews more male with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Electric generator fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 40.6 |
| Estimated audience size | 1,032,014 |
Audience persona
The typical Electric generator fan in Germany is more male, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Power outage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,435 | 0.86× |
| Bayern | 131,966 | 0.8× |
| Baden-Württemberg | 125,438 | 0.89× |
| Niedersachsen | 101,059 | 1.01× |
| Hessen | 62,489 | 0.79× |
| Rheinland-Pfalz | 56,689 | 1.1× |
| Sachsen | 42,357 | 0.84× |
| Brandenburg | 35,219 | 1.1× |
| Schleswig-Holstein | 34,479 | 0.93× |
| Mecklenburg-Vorpommern | 28,511 | 1.45× |
| Sachsen-Anhalt | 28,338 | 1.06× |
| Berlin | 27,450 | 0.59× |
| Saarland | 25,152 | 1.98× |
| Thüringen | 23,432 | 0.89× |
| Hamburg | 17,942 | 0.77× |
| Bremen | 8,289 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Power outage | 13.69× | Home & Garden |
| Lada Niva | 20.02× | Cars & Mobility |
| Aluminium | 5.73× | Home & Garden |
| Heat pump | 5.35× | Home & Garden |
| Hygiene | 3× | Beauty & Wellness |
| Tour de France | 5.16× | Sports |
| Dynamo Dresden | 2.97× | Sports |
| Power station | 11.94× | Cars & Mobility |
| Hornbach | 2.1× | Shopping |
| Freeware | 2.17× | Technology & Electronics |
| Manufactured housing | 8.86× | Home & Garden |
| Industrial engineering | 4.59× | Business & Career |
| Solar panel | 3.53× | Home & Garden |
| Flowering plant | 3.59× | Home & Garden |
| Obi (store) | 1.65× | Shopping |
| FRITZ!Box | 2.27× | Technology & Electronics |
| Catering | 3.43× | Food & Beverages |
| Electric heating | 5.66× | Home & Garden |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| FIS Alpine Ski World Cup | 5.31× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.47 |
| Sustainability | BALANCE | 1.28 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.11 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 3.9% |
| United Kingdom | 3.5% |
See Electric generator audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric generator have in Germany?
Electric generator has an estimated audience of 1,032,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electric generator fans?
28.6% of Electric generator fans are female, 71.4% are male, with an average age of 40.6 years.
Which brands do Electric generator fans like most?
Electric generator fans show strongest brand affinity for Power outage (13.69×), Lada Niva (20.02×), and Aluminium (5.73×) over the country average.
Where do Electric generator fans live in Germany?
Electric generator fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,435), Bayern (reach 131,966), and Baden-Württemberg (reach 125,438). These three regions account for the largest share of the active audience.
What other brands do Electric generator fans also like?
Beyond Electric generator itself, the audience over-indexes on Lada Niva (20.02×), Aluminium (5.73×), Heat pump (5.35×), and Hygiene (3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric generator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.