Power station Audience in Germany
Power station has an estimated audience of 479,351 people in Germany. 26.3% are female, 73.7% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric generator, Battle.net, Electric power, Tagesschau, Kraftwerk.
The average Power station fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric generator, Battle.net, Electric power, with strongest over-indexing on Electric generator (14.5× the country average). Demographically, the Power station audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Power station fans
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 43.4 |
| Estimated audience size | 479,351 |
Audience persona
The typical Power station fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Electric generator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,965 | 1.01× |
| Bayern | 84,165 | 1.09× |
| Baden-Württemberg | 72,946 | 1.12× |
| Niedersachsen | 51,589 | 1.11× |
| Hessen | 35,301 | 0.97× |
| Sachsen | 26,551 | 1.13× |
| Rheinland-Pfalz | 25,283 | 1.05× |
| Schleswig-Holstein | 18,885 | 1.1× |
| Berlin | 17,036 | 0.79× |
| Brandenburg | 15,326 | 1.03× |
| Thüringen | 13,038 | 1.07× |
| Sachsen-Anhalt | 12,169 | 0.98× |
| Hamburg | 10,676 | 0.99× |
| Mecklenburg-Vorpommern | 9,133 | 1× |
| Saarland | 4,996 | 0.85× |
| Bremen | 2,965 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric generator | 14.5× | Home & Garden |
| Battle.net | 18.53× | Games |
| Electric power | 8.87× | Home & Garden |
| Tagesschau | 1.94× | Movies & TV |
| Kraftwerk | 9.84× | Music & Radio |
| Electricity generation | 5.09× | Home & Garden |
| FRITZ!Box | 2.9× | Technology & Electronics |
| Photovoltaic system | 4.54× | Home & Garden |
| Bild | 1.76× | News |
| Solar charger | 14.03× | Technology & Electronics |
| Solar panel | 3.83× | Home & Garden |
| Spiegel Online | 1.74× | News |
| Photovoltaics | 3.17× | Home & Garden |
| Solar inverter | 8.45× | Home & Garden |
| Solar cell | 4.35× | Home & Garden |
| CHECK24 | 2.09× | Business & Career |
| Deutsche Bahn | 1.8× | Cars & Mobility |
| Rooftop photovoltaic power station | 12.29× | Home & Garden |
| Obi (store) | 1.62× | Shopping |
| AutoScout24 | 1.85× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| DIY Mentality | THRILL | 1.49 |
| Patriotism | CONSERVATISM | 1.46 |
| Sustainability | BALANCE | 1.37 |
| Community Orientation | OPEN | 1.36 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| United Kingdom | 5.5% |
| India | 3.8% |
See Power station audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Power station have in Germany?
Power station has an estimated audience of 479,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Power station fans?
26.3% of Power station fans are female, 73.7% are male, with an average age of 43.4 years.
Which brands do Power station fans like most?
Power station fans show strongest brand affinity for Electric generator (14.5×), Battle.net (18.53×), and Electric power (8.87×) over the country average.
Where do Power station fans live in Germany?
Power station fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,965), Bayern (reach 84,165), and Baden-Württemberg (reach 72,946). These three regions account for the largest share of the active audience.
What other brands do Power station fans also like?
Beyond Power station itself, the audience over-indexes on Battle.net (18.53×), Electric power (8.87×), Tagesschau (1.94×), and Kraftwerk (9.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Power station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.