Rascasse Audience Intelligence

Electric power Audience in Germany

A data profile of the people who buy, follow and care about Electric power in Germany — modelled from more than twelve digital signal sources. Electric power has an estimated audience of 1,182,180 people in Germany.

#2821among Topic in Germany#379in Home & Garden

The average Electric power fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW i8, Efficient energy use, Solar cell, with strongest over-indexing on BMW i8 (37.14× the country average).

Demographically, the Electric power audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric power fan in Germany is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric power profile in Germany.

Audience size
1.2M
in Germany
Gender
27.1%♀
72.9% male
Age
39.1
average years
Country rank
#5605
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric power fans

27.1% are female, 72.9% are male, average age 39.1.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Electric power audience in Germany
MetricValue
Female27.1%
Male72.9%
Average age39.1
Estimated audience size1,182,180
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Electric power audience in Germany
Age bracketShare%
16-1921%
20-2917%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Electric power audience comes from Germany.

Worldwide audience distribution share by country for Electric power
CountryShare
United States28.7%
Italy4.0%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric power audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric power fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~80K1.44×
02Baden-Württemberg~200K1.14×
03Thüringen~30K1.13×
04Sachsen-Anhalt~30K1.09×
05Mecklenburg-Vorpommern~20K1.06×
06Bremen~10K1.03×
07Saarland~10K1.01×
08Bayern~200K0.99×
09Hessen~90K0.98×
10Brandenburg~40K0.98×
11Niedersachsen~100K0.96×
12Hamburg~30K0.94×
13Berlin~50K0.93×
14Rheinland-Pfalz~50K0.87×
15Schleswig-Holstein~40K0.85×
16Nordrhein-Westfalen~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Electric power, Germany
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric power audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility37.14×
02Toyota PriusCars & Mobility24.48×
035GTechnology & Electronics20.12×
04BMW iCars & Mobility17.14×
05Data visualizationTechnology & Electronics17.03×
06Electric power industryBusiness & Career15.12×
07BMW i3Cars & Mobility14.44×
08MechatronicsBusiness & Career12.87×
09RoboticsTechnology & Electronics12.29×
10Solar cellHome & Garden10.91×
11Photovoltaic systemHome & Garden9.29×
12Tesla Model SCars & Mobility9.29×
13Computer securityBusiness & Career8.85×
14Information securityBusiness & Career8.14×
15Efficient energy useTechnology & Electronics7.43×
16PhotovoltaicsHome & Garden6.63×
17PaybackShopping6.19×
18Solar powerHome & Garden5.71×
19Renewable energyBusiness & Career5.20×
20FRITZ!BoxTechnology & Electronics3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric power audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.87×
PatriotismCONSERVATISM1.89×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric power audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Price SensitivityPREMIUM0.63×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric power have in Germany?

Electric power has an estimated audience of 1,182,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric power fans?

27.1% of Electric power fans are female, 72.9% are male, with an average age of 39.1 years.

03

Which brands do Electric power fans like most?

Electric power fans show strongest brand affinity for BMW i8 (37.14×), Efficient energy use (7.43×), and Solar cell (10.91×) over the country average.

04

Where do Electric power fans live in Germany?

Electric power fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electric power fans also like?

Beyond Electric power itself, the audience over-indexes on Efficient energy use (7.43×), Solar cell (10.91×), Computer security (8.85×), and Photovoltaic system (9.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Electric power audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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