Electric power Audience in Germany
Electric power has an estimated audience of 1,182,180 people in Germany. 27.1% are female, 72.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: BMW i8, Toyota Prius, Photovoltaic system, Renewable energy, Efficient energy use.
The average Electric power fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include BMW i8, Toyota Prius, Photovoltaic system, with strongest over-indexing on BMW i8 (35× the country average). Demographically, the Electric power audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Electric power fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 39.1 |
| Estimated audience size | 1,182,180 |
Audience persona
The typical Electric power fan in Germany is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,457 | 0.84× |
| Baden-Württemberg | 193,060 | 1.2× |
| Bayern | 192,063 | 1.01× |
| Niedersachsen | 114,435 | 1× |
| Hessen | 90,329 | 1× |
| Sachsen | 85,955 | 1.48× |
| Berlin | 53,275 | 1.01× |
| Rheinland-Pfalz | 48,770 | 0.82× |
| Brandenburg | 36,138 | 0.99× |
| Schleswig-Holstein | 34,907 | 0.82× |
| Sachsen-Anhalt | 33,647 | 1.1× |
| Thüringen | 30,482 | 1.01× |
| Hamburg | 25,617 | 0.96× |
| Mecklenburg-Vorpommern | 23,496 | 1.04× |
| Saarland | 13,888 | 0.96× |
| Bremen | 7,682 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW i8 | 35× | Cars & Mobility |
| Toyota Prius | 35.04× | Cars & Mobility |
| Photovoltaic system | 10× | Home & Garden |
| Renewable energy | 5.83× | Business & Career |
| Efficient energy use | 6.2× | Technology & Electronics |
| Solar power | 6.36× | Home & Garden |
| Photovoltaics | 6.88× | Home & Garden |
| Payback | 7.47× | Shopping |
| BMW i3 | 15.59× | Cars & Mobility |
| Computer security | 6.25× | Business & Career |
| Solar cell | 7.61× | Home & Garden |
| Information security | 8.2× | Business & Career |
| Mechatronics | 16.57× | Business & Career |
| Connected car | 18.33× | Cars & Mobility |
| 5G | 18.14× | Technology & Electronics |
| Sustainable energy | 4.14× | Home & Garden |
| BMW i | 18.15× | Cars & Mobility |
| Robotics | 8.56× | Technology & Electronics |
| Mountain biking | 4.52× | Sports |
| FC Bayern Munich | 1.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.34 |
| Sustainability | BALANCE | 1.8 |
| DIY Mentality | THRILL | 1.6 |
| Career Orientation | POWER | 1.54 |
| Early Adopter Mentality | POWER | 1.51 |
| Convenience Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Italy | 4.0% |
| United Kingdom | 3.9% |
See Electric power audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric power have in Germany?
Electric power has an estimated audience of 1,182,180 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Electric power fans?
27.1% of Electric power fans are female, 72.9% are male, with an average age of 39.1 years.
Which brands do Electric power fans like most?
Electric power fans show strongest brand affinity for BMW i8 (35×), Toyota Prius (35.04×), and Photovoltaic system (10×) over the country average.
Where do Electric power fans live in Germany?
Electric power fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,457), Baden-Württemberg (reach 193,060), and Bayern (reach 192,063). These three regions account for the largest share of the active audience.
What other brands do Electric power fans also like?
Beyond Electric power itself, the audience over-indexes on Toyota Prius (35.04×), Photovoltaic system (10×), Renewable energy (5.83×), and Efficient energy use (6.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.