Electric power Audience in United States

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Electric power has an estimated audience of 12,039,868 people in United States. 43.3% are female, 56.7% are male, average age 37.2. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Wok, Goop, Hipster.

The average Electric power fan in United States is 37.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Wok, with strongest over-indexing on Governor of Michigan (16.63× the country average). Demographically, the Electric power audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electric power fans

Demographic split for Electric power audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.2
Estimated audience size12,039,868

Audience persona

The typical Electric power fan in United States is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Electric power in United States
RegionReachAffinity
Texas1,685,9381.63×
California1,647,5561.24×
Florida800,7960.98×
New York625,2640.93×
Georgia499,8751.35×
Ohio400,2061.08×
Virginia380,9781.3×
Illinois364,2500.91×
Pennsylvania340,0700.84×
North Carolina333,0140.92×
Michigan332,3681.06×
Arizona331,0261.35×
New Jersey270,1060.88×
Washington236,2410.98×
Massachusetts234,2640.99×
Tennessee232,0070.96×
Indiana224,4341.02×
Maryland204,5740.99×
South Carolina198,4901.1×
Missouri171,1100.88×
Louisiana169,7781.09×
Alabama158,0360.94×
Wisconsin153,2580.85×
Kentucky149,8860.99×
Minnesota148,6660.86×
Colorado147,0030.77×
Oklahoma141,4211.06×
Mississippi134,6041.36×
Utah131,8771.22×
Oregon116,3400.84×
Arkansas108,4561.09×
Nevada101,3050.87×
Connecticut97,8480.81×
Iowa83,8430.85×
Kansas83,5430.88×
West Virginia62,0211.11×
Idaho52,5010.87×
Nebraska52,1260.86×
New Mexico51,8540.86×
Hawaii47,8730.93×
Maine34,9320.81×
Washington, District of Columbia33,2370.92×
Alaska30,9461.2×
Montana29,2250.87×
Rhode Island28,7850.75×
New Hampshire27,6810.58×
South Dakota26,6270.96×
Vermont26,2901.24×
North Dakota25,9261.05×
Wyoming25,0861.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric power audience
BrandAffinityCategory
Governor of Michigan16.63×Politics & Society
Vocal harmony9.84×Music & Radio
Wok11.67×Food & Beverages
Goop9.13×Internet & Social Media
Hipster15.12×Politics & Society
Grinch6.22×Movies & TV
Cherish (group)16.16×Music & Radio
Hibachi11.35×Food & Beverages
Google Home8.59×Technology & Electronics
El Paso County, Colorado16.79×Travel & Leisure
Fairy godmother9.12×Literature
headspace11.03×Health
Grace Slick9.94×Music & Radio
Tipsy Elves10.13×Shopping
Wikia3.38×Internet & Social Media
La Jolla8.55×Travel & Leisure
Kikar HaShabbat14.85×News
TV Fanatic9.58×Movies & TV
Nebraska Cornhuskers football3.21×Sports
Gift registry10.81×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric power audience
TraitClusterScore
Quality AwarenessPREMIUM1.91
SustainabilityBALANCE1.62
Need for SecurityCONSERVATISM1.57
IndividualismJOY1.42
Convenience OrientationPREMIUM1.39
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Electric power
CountryShare
United States28.7%
Italy4.0%
United Kingdom3.9%

See Electric power audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Electric power have in United States?

Electric power has an estimated audience of 12,039,868 people in United States, concentrated in Texas and California.

What is the gender split and age of Electric power fans?

43.3% of Electric power fans are female, 56.7% are male, with an average age of 37.2 years.

Which brands do Electric power fans like most?

Electric power fans show strongest brand affinity for Governor of Michigan (16.63×), Vocal harmony (9.84×), and Wok (11.67×) over the country average.

Where do Electric power fans live in United States?

Electric power fans in United States are most concentrated in Texas (reach 1,685,938), California (reach 1,647,556), and Florida (reach 800,796). These three regions account for the largest share of the active audience.

What other brands do Electric power fans also like?

Beyond Electric power itself, the audience over-indexes on Vocal harmony (9.84×), Wok (11.67×), Goop (9.13×), and Hipster (15.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.