Rascasse Audience Intelligence

Electric power Audience in United States

A data profile of the people who buy, follow and care about Electric power in United States — modelled from more than twelve digital signal sources. Electric power has an estimated audience of 12,039,868 people in United States.

#1963among Topic in United States#212in Home & Garden

The average Electric power fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photovoltaic system, Renewable energy, Sustainable energy, with strongest over-indexing on Photovoltaic system (12.27× the country average).

Demographically, the Electric power audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric power fan in United States is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric power profile in United States.

Audience size
12M
in United States
Gender
43.3%♀
56.7% male
Age
37.2
average years
Country rank
#2969
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric power fans

43.3% are female, 56.7% are male, average age 37.2.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Electric power audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.2
Estimated audience size12,039,868
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Electric power audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3914%
40-4915%
50+23%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Electric power audience comes from United States.

Worldwide audience distribution share by country for Electric power
CountryShare
United States28.7%
Italy4.0%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric power audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric power fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.37×
02Arizona~300K1.30×
03Oklahoma~200K1.29×
04Georgia~500K1.25×
05Virginia~400K1.22×
06Alabama~200K1.21×
07Mississippi~100K1.18×
08Ohio~400K1.15×
09Alaska~30K1.09×
10California~1.5M1.08×
11Indiana~200K1.07×
12North Dakota~30K1.06×
13Arkansas~100K1.05×
14Vermont~20K1.05×
15Maryland~200K1.04×
16Utah~100K1.03×
17South Dakota~30K1.03×
18West Virginia~60K1.02×
19Louisiana~200K1.01×
20North Carolina~400K1.00×
21Maine~40K1.00×
22Oregon~100K0.98×
23Kansas~90K0.98×
24South Carolina~200K0.97×
25Kentucky~100K0.97×
26Hawaii~50K0.97×
27Montana~30K0.97×
28Michigan~300K0.96×
29Missouri~200K0.95×
30Iowa~90K0.95×
31Idaho~60K0.95×
32New Mexico~60K0.95×
33Washington, District of Columbia~30K0.95×
34Nevada~100K0.94×
35Nebraska~60K0.94×
36Rhode Island~40K0.94×
37Delaware~30K0.94×
38Tennessee~200K0.93×
39Massachusetts~200K0.93×
40New Hampshire~40K0.93×
41New Jersey~300K0.92×
42Washington~200K0.92×
43Connecticut~100K0.90×
44Florida~700K0.88×
45New York~600K0.88×
46Illinois~400K0.88×
47Wisconsin~200K0.88×
48Pennsylvania~300K0.86×
49Minnesota~100K0.86×
50Colorado~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Electric power, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric power audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden12.27×
02Renewable energyBusiness & Career5.49×
03Sustainable energyHome & Garden5.13×
04PhotovoltaicsHome & Garden5.10×
05Diaper bagKids & Family4.26×
06Solar powerHome & Garden3.83×
07Food processingFood & Beverages3.59×
08Solar panelHome & Garden3.47×
09Solar energyHome & Garden2.82×
10Golf ChannelSports2.71×
11Discount TireShopping2.65×
12MetaphysicsBusiness & Career2.47×
13Hardware storeHome & Garden2.46×
14CarpentryHome & Garden2.38×
15Ace HardwareHome & Garden2.25×
16NBA FinalsSports2.16×
17MenardsHome & Garden2.05×
18AutoZoneCars & Mobility1.86×
19Musical instrumentMusic & Radio1.77×
20Planet FitnessSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric power audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.92×
PatriotismCONSERVATISM1.85×
SustainabilityBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric power audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Pet OwnershipJOY0.75×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric power have in United States?

Electric power has an estimated audience of 12,039,868 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electric power fans?

43.3% of Electric power fans are female, 56.7% are male, with an average age of 37.2 years.

03

Which brands do Electric power fans like most?

Electric power fans show strongest brand affinity for Photovoltaic system (12.27×), Renewable energy (5.49×), and Sustainable energy (5.13×) over the country average.

04

Where do Electric power fans live in United States?

Electric power fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Electric power fans also like?

Beyond Electric power itself, the audience over-indexes on Renewable energy (5.49×), Sustainable energy (5.13×), Diaper bag (4.26×), and Photovoltaics (5.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Electric power audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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