Rascasse Audience Intelligence

Photovoltaic system Audience in United States

A data profile of the people who buy, follow and care about Photovoltaic system in United States — modelled from more than twelve digital signal sources. Photovoltaic system has an estimated audience of 5,583,922 people in United States.

#3522among Topic in United States#423in Home & Garden

The average Photovoltaic system fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Electrical grid, Solar power, with strongest over-indexing on Sustainable energy (21.49× the country average).

Demographically, the Photovoltaic system audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Photovoltaic system fan in United States is more female, around 33.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photovoltaic system profile in United States.

Audience size
5.6M
in United States
Gender
56.2%♀
43.8% male
Age
33.2
average years
Country rank
#6072
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photovoltaic system fans

56.2% are female, 43.8% are male, average age 33.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Photovoltaic system audience in United States
MetricValue
Female56.2%
Male43.8%
Average age33.2
Estimated audience size5,583,922
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Photovoltaic system audience in United States
Age bracketShare%
16-1942%
20-2919%
30-3912%
40-4911%
50+17%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Photovoltaic system audience comes from United States.

Worldwide audience distribution share by country for Photovoltaic system
CountryShare
United States22.8%
Germany14.9%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photovoltaic system audience in United States is strongest.

Fig. 05

Top regions by affinity

Photovoltaic system fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K5.81×
02California~1M1.74×
03Vermont~10K1.29×
04Nevada~70K1.24×
05Arizona~100K1.21×
06Colorado~100K1.18×
07Alaska~10K1.09×
08Maine~20K1.06×
09North Dakota~10K1.05×
10New Mexico~30K1.04×
11South Dakota~10K1.03×
12Washington, District of Columbia~20K1.01×
13Kansas~40K1.00×
14Connecticut~60K0.99×
15Montana~20K0.99×
16Rhode Island~20K0.98×
17Massachusetts~100K0.97×
18Delaware~10K0.97×
19Utah~50K0.96×
20Oregon~60K0.95×
21West Virginia~20K0.94×
22New Hampshire~20K0.94×
23Idaho~30K0.93×
24Washington~100K0.91×
25Nebraska~30K0.91×
26Arkansas~40K0.90×
27Iowa~40K0.89×
28Mississippi~40K0.89×
29Virginia~100K0.88×
30Oklahoma~50K0.87×
31Wisconsin~70K0.86×
32Louisiana~60K0.85×
33Kentucky~60K0.85×
34Florida~300K0.84×
35Alabama~60K0.83×
36Maryland~80K0.82×
37Missouri~70K0.82×
38North Carolina~100K0.81×
39Texas~400K0.80×
40New York~300K0.80×
41South Carolina~70K0.80×
42Minnesota~60K0.80×
43Georgia~100K0.79×
44Illinois~100K0.78×
45Indiana~80K0.78×
46Michigan~100K0.77×
47New Jersey~100K0.76×
48Tennessee~90K0.76×
49Pennsylvania~100K0.75×
50Ohio~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Photovoltaic system, United States
0.72×1.00×5.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photovoltaic system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photovoltaic system audience
#·InterestCategoryAffinity×
01Geothermal energyHome & Garden39.77×
02Black Hills CorporationBusiness & Career38.37×
03Electrical gridHome & Garden33.78×
04Solar thermal energyHome & Garden25.68×
05Solar thermal collectorHome & Garden25.22×
06Renewable fuelsPolitics & Society21.96×
07Sustainable energyHome & Garden21.49×
08MetrePolitics & Society18.52×
09Solar powerHome & Garden17.99×
10Tax creditBusiness & Career17.16×
11Electric powerHome & Garden12.27×
12Solar panelHome & Garden12.06×
13Duke EnergyHome & Garden11.71×
14Power outageHome & Garden9.40×
15Plant-based dietHealth8.02×
16Renewable energyBusiness & Career7.83×
17Drill bitHome & Garden7.22×
18Efficient energy useTechnology & Electronics6.82×
19Nancy MacePolitics & Society4.45×
20Lindsey GrahamPolitics & Society4.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photovoltaic system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photovoltaic system audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE6.22×
MindfulnessBALANCE1.71×
DIY MentalityTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photovoltaic system audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.49×
Design AffinityPREMIUM0.51×
TravellingTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photovoltaic system have in United States?

Photovoltaic system has an estimated audience of 5,583,922 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Photovoltaic system fans?

56.2% of Photovoltaic system fans are female, 43.8% are male, with an average age of 33.2 years.

03

Which brands do Photovoltaic system fans like most?

Photovoltaic system fans show strongest brand affinity for Sustainable energy (21.49×), Electrical grid (33.78×), and Solar power (17.99×) over the country average.

04

Where do Photovoltaic system fans live in United States?

Photovoltaic system fans in United States are most concentrated in California (reach ~1M), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Photovoltaic system fans also like?

Beyond Photovoltaic system itself, the audience over-indexes on Electrical grid (33.78×), Solar power (17.99×), Solar thermal collector (25.22×), and Solar panel (12.06×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Photovoltaic system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Photovoltaic system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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