Metre Audience in United States

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Metre has an estimated audience of 3,891,033 people in United States. 36.7% are female, 63.3% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Assisi, Progressive rock, Minnesota, Urban Outfitters.

The average Metre fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Assisi, Progressive rock, with strongest over-indexing on Nationality (3.63× the country average). Demographically, the Metre audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Metre fans

Demographic split for Metre audience in United States
MetricValue
Female36.7%
Male63.3%
Average age42.1
Estimated audience size3,891,033

Audience persona

The typical Metre fan in United States is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Metre in United States
RegionReachAffinity
California489,5561.14×
Texas334,9321×
Florida293,7861.12×
New York283,2881.3×
Illinois156,9531.21×
Pennsylvania129,2190.99×
Georgia123,3531.03×
Virginia117,8781.24×
New Jersey117,0031.18×
North Carolina111,3780.95×
Ohio109,5650.91×
Michigan98,2320.97×
Washington97,7231.25×
Massachusetts94,7461.24×
Maryland75,3101.13×
Minnesota74,0531.33×
Arizona70,0860.88×
Tennessee66,8490.86×
Indiana64,6670.91×
Missouri56,9350.91×
Wisconsin53,9080.92×
South Carolina53,5490.91×
Colorado51,0450.83×
Alabama51,0330.94×
Oregon47,7431.07×
Louisiana43,6880.87×
Kentucky42,8370.88×
Oklahoma41,8520.97×
Connecticut37,1640.95×
Nevada34,9980.93×
Kansas29,3860.96×
Utah28,7250.82×
Iowa28,5950.89×
Arkansas28,2450.88×
Mississippi26,9770.84×
Washington, District of Columbia18,4131.57×
Idaho17,6280.9×
Nebraska17,3270.89×
Hawaii16,8391.01×
New Mexico14,6830.75×
New Hampshire13,1070.85×
West Virginia12,7260.7×
Maine12,0160.86×
Rhode Island10,7580.87×
Delaware9,6340.9×
South Dakota9,5611.06×
Alaska9,5251.14×
Montana8,9950.83×
North Dakota7,9801×
Wyoming7,7211.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metre audience
BrandAffinityCategory
Nationality3.63×Politics & Society
Assisi18.9×Travel & Leisure
Progressive rock2.19×Music & Radio
Minnesota1.69×Travel & Leisure
Urban Outfitters1.72×Shopping
Unique Gifts1.54×Shopping
MK2.63×Music & Radio
Birthday Gifts1.63×Kids & Family
N1 road (South Africa)1.92×Travel & Leisure
edureka16.1×Business & Career
Panama1.51×Travel & Leisure
Northrop Grumman2.6×Business & Career
Nurse educator2.59×Kids & Family
WESH1.6×Movies & TV
Spinal muscular atrophy2.94×Health
Buying and Selling Real Estate2.4×Home & Garden
JTV (Indonesia)1.63×
James Madison University3.79×Business & Career
Bully (2011 film)1.88×Movies & TV
EShakti2.93×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metre audience
TraitClusterScore
Need for SecurityCONSERVATISM1.6
Quality AwarenessPREMIUM1.51
PatriotismCONSERVATISM1.5
Luxury OrientationPREMIUM1.22
Convenience OrientationPREMIUM1.16
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Metre
CountryShare
United States6.9%
Thailand6.0%
Taiwan5.7%

See Metre audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Metre have in United States?

Metre has an estimated audience of 3,891,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Metre fans?

36.7% of Metre fans are female, 63.3% are male, with an average age of 42.1 years.

Which brands do Metre fans like most?

Metre fans show strongest brand affinity for Nationality (3.63×), Assisi (18.9×), and Progressive rock (2.19×) over the country average.

Where do Metre fans live in United States?

Metre fans in United States are most concentrated in California (reach 489,556), Texas (reach 334,932), and Florida (reach 293,786). These three regions account for the largest share of the active audience.

What other brands do Metre fans also like?

Beyond Metre itself, the audience over-indexes on Assisi (18.9×), Progressive rock (2.19×), Minnesota (1.69×), and Urban Outfitters (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.