A data profile of the people who buy, follow and care about Metre in United States — modelled from more than twelve digital signal sources. Metre has an estimated audience of 3,891,033 people in United States.
The average Metre fan in United States is 42.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Photovoltaics, Photovoltaic system, AutoZone, with strongest over-indexing on Photovoltaics (22× the country average).
Demographically, the Metre audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Metre fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Photovoltaics.
The key figures that characterise the Metre profile in United States.
36.7% are female, 63.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 42.1 |
| Estimated audience size | 3,891,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Metre audience comes from United States.
| Country | Share |
|---|---|
| United States | 6.9% |
| Thailand | 6.0% |
| Taiwan | 5.7% |
Where the Metre audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~70K | 1.32× | |
| 02 | Washington | ~90K | 1.15× | |
| 03 | Virginia | ~100K | 1.12× | |
| 04 | Illinois | ~100K | 1.10× | |
| 05 | Oregon | ~50K | 1.10× | |
| 06 | New York | ~200K | 1.08× | |
| 07 | Massachusetts | ~80K | 1.07× | |
| 08 | California | ~500K | 1.05× | |
| 09 | Alaska | ~9K | 1.05× | |
| 10 | Iowa | ~30K | 1.04× | |
| 11 | Montana | ~10K | 1.03× | |
| 12 | North Dakota | ~8K | 1.03× | |
| 13 | Vermont | ~7K | 1.03× | |
| 14 | New Jersey | ~100K | 1.02× | |
| 15 | Maine | ~10K | 1.02× | |
| 16 | Washington, District of Columbia | ~10K | 1.02× | |
| 17 | Wisconsin | ~60K | 1.01× | |
| 18 | Hawaii | ~20K | 1.01× | |
| 19 | Maryland | ~70K | 1.00× | |
| 20 | South Dakota | ~9K | 1.00× | |
| 21 | Nebraska | ~20K | 0.99× | |
| 22 | West Virginia | ~20K | 0.99× | |
| 23 | New Hampshire | ~20K | 0.99× | |
| 24 | Delaware | ~10K | 0.99× | |
| 25 | Indiana | ~70K | 0.98× | |
| 26 | Louisiana | ~50K | 0.98× | |
| 27 | Idaho | ~20K | 0.98× | |
| 28 | Rhode Island | ~10K | 0.98× | |
| 29 | Oklahoma | ~40K | 0.97× | |
| 30 | Arkansas | ~30K | 0.97× | |
| 31 | Georgia | ~100K | 0.96× | |
| 32 | Alabama | ~50K | 0.96× | |
| 33 | Connecticut | ~40K | 0.96× | |
| 34 | Kansas | ~30K | 0.96× | |
| 35 | New Mexico | ~20K | 0.96× | |
| 36 | Missouri | ~60K | 0.95× | |
| 37 | Utah | ~30K | 0.95× | |
| 38 | Mississippi | ~30K | 0.95× | |
| 39 | Texas | ~300K | 0.94× | |
| 40 | Ohio | ~100K | 0.94× | |
| 41 | Colorado | ~60K | 0.94× | |
| 42 | Kentucky | ~50K | 0.94× | |
| 43 | Nevada | ~40K | 0.94× | |
| 44 | Pennsylvania | ~100K | 0.93× | |
| 45 | North Carolina | ~100K | 0.93× | |
| 46 | Tennessee | ~70K | 0.93× | |
| 47 | South Carolina | ~50K | 0.93× | |
| 48 | Arizona | ~70K | 0.92× | |
| 49 | Florida | ~200K | 0.91× | |
| 50 | Michigan | ~90K | 0.91× |
The strongest cross-interests of the Metre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toblerone | Food & Beverages | 23.38× | ||
| 02 | Photovoltaics | Home & Garden | 22.00× | ||
| 03 | Photovoltaic system | Home & Garden | 18.52× | ||
| 04 | Harbor Freight Tools | Home & Garden | 4.77× | ||
| 05 | Solar power | Home & Garden | 3.84× | ||
| 06 | Ace Hardware | Home & Garden | 3.44× | ||
| 07 | Advance Auto Parts | Cars & Mobility | 3.38× | ||
| 08 | Micro Center | Shopping | 3.12× | ||
| 09 | Menards | Home & Garden | 3.04× | ||
| 10 | AutoZone | Cars & Mobility | 2.90× | ||
| 11 | O'Reilly Auto Parts | Cars & Mobility | 2.88× | ||
| 12 | Sustainable energy | Home & Garden | 2.48× | ||
| 13 | Solar energy | Home & Garden | 2.44× | ||
| 14 | Linux | Technology & Electronics | 2.34× | ||
| 15 | Discount Tire | Shopping | 2.33× | ||
| 16 | Renewable energy | Business & Career | 2.31× | ||
| 17 | T-Mobile | Technology & Electronics | 2.00× | ||
| 18 | The UPS Store | Shopping | 1.98× | ||
| 19 | United Parcel Service | Business & Career | 1.82× | ||
| 20 | Powerball | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.85× | |
| Need for Security | CONSERVATISM | 1.78× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.61× | |
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.70× |
Metre has an estimated audience of 3,891,033 people in United States, concentrated in California and Texas.
36.7% of Metre fans are female, 63.3% are male, with an average age of 42.1 years.
Metre fans show strongest brand affinity for Photovoltaics (22×), Photovoltaic system (18.52×), and AutoZone (2.9×) over the country average.
Metre fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Metre itself, the audience over-indexes on Photovoltaic system (18.52×), AutoZone (2.9×), Ace Hardware (3.44×), and Menards (3.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Metre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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