Metre Audience in Germany
A data profile of the people who buy, follow and care about Metre in Germany — modelled from more than twelve digital signal sources. Metre has an estimated audience of 464,843 people in Germany.
The average Metre fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cashback website, Trenitalia, Brussels Airlines, with strongest over-indexing on Cashback website (53.48× the country average).
Demographically, the Metre audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Metre fan in Germany is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Cashback website.
At a glance
The key figures that characterise the Metre profile in Germany.
Search interest · 12-month trend
Demographics of Metre fans
37.2% are female, 62.8% are male, average age 38.2.
Gender split
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 38.2 |
| Estimated audience size | 464,843 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Metre audience comes from Germany.
| Country | Share |
|---|---|
| United States | 6.9% |
| Thailand | 6.0% |
| Taiwan | 5.7% |
Geography
Where the Metre audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.51× | |
| 02 | Berlin | ~30K | 1.36× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.16× | |
| 04 | Hamburg | ~10K | 1.06× | |
| 05 | Bremen | ~4K | 1.05× | |
| 06 | Baden-Württemberg | ~60K | 1.02× | |
| 07 | Saarland | ~6K | 1.01× | |
| 08 | Rheinland-Pfalz | ~20K | 0.97× | |
| 09 | Bayern | ~70K | 0.96× | |
| 10 | Brandenburg | ~10K | 0.95× | |
| 11 | Mecklenburg-Vorpommern | ~8K | 0.95× | |
| 12 | Sachsen-Anhalt | ~10K | 0.94× | |
| 13 | Thüringen | ~10K | 0.94× | |
| 14 | Schleswig-Holstein | ~20K | 0.93× | |
| 15 | Sachsen | ~20K | 0.91× | |
| 16 | Niedersachsen | ~40K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Metre audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cashback website | Shopping | 53.48× | ||
| 02 | Trenitalia | Cars & Mobility | 20.00× | ||
| 03 | Sarah Paulson | Movies & TV | 20.00× | ||
| 04 | High School DxD | Movies & TV | 20.00× | ||
| 05 | Le Méridien | Travel & Leisure | 20.00× | ||
| 06 | Brussels Airlines | Travel & Leisure | 19.53× | ||
| 07 | EVA Air | Travel & Leisure | 17.97× | ||
| 08 | Mid-Autumn Festival | Travel & Leisure | 16.37× | ||
| 09 | Brenda Song | Fashion & Accessoires | 15.66× | ||
| 10 | Crunch Fitness | Sports | 14.26× | ||
| 11 | Finnair | Travel & Leisure | 11.98× | ||
| 12 | Real property | Home & Garden | 3.52× | ||
| 13 | Refrigerator | Home & Garden | 3.03× | ||
| 14 | Efficient energy use | Technology & Electronics | 2.48× | ||
| 15 | Netto Marken-Discount | Shopping | 2.31× | ||
| 16 | Breaking news | Movies & TV | 2.18× | ||
| 17 | Nature | Home & Garden | 1.96× | ||
| 18 | Transfermarkt | Sports | 1.94× | ||
| 19 | Internet & Social Media | 1.86× | |||
| 20 | Family | Kids & Family | 1.60× |
Personality of the Metre audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.73× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Mindfulness | BALANCE | 0.77× |
Frequently asked questions
How many fans does Metre have in Germany?
Metre has an estimated audience of 464,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metre fans?
37.2% of Metre fans are female, 62.8% are male, with an average age of 38.2 years.
Which brands do Metre fans like most?
Metre fans show strongest brand affinity for Cashback website (53.48×), Trenitalia (20×), and Brussels Airlines (19.53×) over the country average.
Where do Metre fans live in Germany?
Metre fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Metre fans also like?
Beyond Metre itself, the audience over-indexes on Trenitalia (20×), Brussels Airlines (19.53×), Sarah Paulson (20×), and Crunch Fitness (14.26×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Metre audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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