Metre Audience in Germany
Metre has an estimated audience of 464,843 people in Germany. 37.2% are female, 62.8% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corfu (regional unit), Unique Gifts, Haberler, Icon (magazine), Progressive rock.
The average Metre fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corfu (regional unit), Unique Gifts, Haberler, with strongest over-indexing on Corfu (regional unit) (9.67× the country average). Demographically, the Metre audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Metre fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 38.2 |
| Estimated audience size | 464,843 |
Audience persona
The typical Metre fan in Germany is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,616 | 1.02× |
| Bayern | 63,534 | 0.85× |
| Baden-Württemberg | 62,363 | 0.98× |
| Hessen | 60,897 | 1.72× |
| Niedersachsen | 34,309 | 0.76× |
| Berlin | 30,853 | 1.48× |
| Rheinland-Pfalz | 24,864 | 1.07× |
| Sachsen | 16,682 | 0.73× |
| Saarland | 12,045 | 2.11× |
| Hamburg | 11,480 | 1.09× |
| Schleswig-Holstein | 11,032 | 0.66× |
| Brandenburg | 8,996 | 0.62× |
| Sachsen-Anhalt | 6,889 | 0.57× |
| Thüringen | 6,448 | 0.54× |
| Bremen | 5,104 | 1.28× |
| Mecklenburg-Vorpommern | 4,406 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 9.67× | Travel & Leisure |
| Unique Gifts | 2.54× | Shopping |
| Haberler | 2.27× | News |
| Icon (magazine) | 4.12× | Arts & Culture |
| Progressive rock | 2.49× | Music & Radio |
| Birthday Gifts | 2.43× | Kids & Family |
| Boracay | 9.78× | Travel & Leisure |
| Pillow | 1.74× | Home & Garden |
| Christmas Gift | 1.77× | Kids & Family |
| Israel | 1.97× | Travel & Leisure |
| Esra Erol | 5.18× | Movies & TV |
| YouGov | 6.89× | Business & Career |
| Loincloth | 2.39× | Fashion & Accessoires |
| Jack White | 1.62× | Movies & TV |
| Curcuma | 3.98× | Food & Beverages |
| Harvey Mudd College | 14.29× | Business & Career |
| Snow White (Fables) | 1.79× | Literature |
| Jabberwocky (band) | 10.32× | Music & Radio |
| Natural rubber | 1.56× | Cars & Mobility |
| Anton Corbijn | 7.27× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| Luxury Orientation | PREMIUM | 1.21 |
| Pet Ownership | JOY | 1.2 |
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.15 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 6.9% |
| Thailand | 6.0% |
| Taiwan | 5.7% |
See Metre audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Metre have in Germany?
Metre has an estimated audience of 464,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metre fans?
37.2% of Metre fans are female, 62.8% are male, with an average age of 38.2 years.
Which brands do Metre fans like most?
Metre fans show strongest brand affinity for Corfu (regional unit) (9.67×), Unique Gifts (2.54×), and Haberler (2.27×) over the country average.
Where do Metre fans live in Germany?
Metre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,616), Bayern (reach 63,534), and Baden-Württemberg (reach 62,363). These three regions account for the largest share of the active audience.
What other brands do Metre fans also like?
Beyond Metre itself, the audience over-indexes on Unique Gifts (2.54×), Haberler (2.27×), Icon (magazine) (4.12×), and Progressive rock (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.