Plant-based diet Audience in United States

Plant-based diet logo

Plant-based diet has an estimated audience of 10,211,131 people in United States. 69.2% are female, 30.8% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Russell Brand, Veganism, Nutrient, Flipkart, Cookbook.

The average Plant-based diet fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Russell Brand, Veganism, Nutrient, with strongest over-indexing on Russell Brand (10.69× the country average). Demographically, the Plant-based diet audience skews more female with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Plant-based diet fans

Demographic split for Plant-based diet audience in United States
MetricValue
Female69.2%
Male30.8%
Average age41.0
Estimated audience size10,211,131

Audience persona

The typical Plant-based diet fan in United States is more female, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Russell Brand.

Top regions in United States

Top regions ranked by reach for Plant-based diet in United States
RegionReachAffinity
California1,094,9240.98×
Texas819,6590.93×
Florida707,4351.02×
New York546,7820.96×
North Carolina356,0411.16×
Illinois343,9081.01×
Pennsylvania343,1761×
Ohio335,3541.07×
Georgia332,6211.06×
Michigan267,8941×
Virginia253,1031.02×
New Jersey245,0050.94×
Tennessee226,4481.11×
Washington213,1041.04×
Arizona203,4060.98×
Massachusetts196,1630.98×
Indiana178,3910.96×
South Carolina172,4281.12×
Maryland171,7940.98×
Missouri168,5981.02×
Wisconsin154,0561×
Colorado151,5910.94×
Louisiana149,6501.14×
Alabama146,7081.03×
Minnesota139,5880.95×
Kentucky137,5901.07×
Oregon121,1621.04×
Oklahoma114,7861.01×
Connecticut105,0801.03×
Mississippi93,9821.12×
Arkansas89,7151.07×
Nevada88,1590.89×
Utah85,7570.94×
Kansas77,5980.96×
Iowa74,5130.89×
Idaho57,5551.12×
West Virginia50,1181.05×
Hawaii49,3131.12×
Nebraska47,1770.92×
New Mexico43,8360.86×
New Hampshire42,4861.06×
Maine41,8951.15×
Washington, District of Columbia37,8491.23×
Rhode Island30,2900.93×
Montana28,5071.01×
Delaware26,5530.94×
Alaska19,0760.87×
South Dakota18,7580.79×
Vermont18,1011.01×
North Dakota16,3840.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plant-based diet audience
BrandAffinityCategory
Russell Brand10.69×Movies & TV
Veganism1.62×Food & Beverages
Nutrient1.51×Food & Beverages
Flipkart5.23×Shopping
Cookbook1.67×Food & Beverages
Bath and Bodyworks1.88×Shopping
Stay-at-home parent4.74×Kids & Family
Indian Premier League1.82×Sports
Actor Vijay9.78×Movies & TV
Mi5.79×Technology & Electronics
Flour1.51×Food & Beverages
Paleolithic diet2.18×Health
Zoom (TV channel)1.73×Technology & Electronics
healthy eating recipes10.68×Food & Beverages
Indian wedding clothes4.06×Fashion & Accessoires
IHOP1.51×Food & Beverages
Herb1.53×Food & Beverages
Vegetarian cuisine1.69×Food & Beverages
India1.73×Travel & Leisure
Calorie1.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plant-based diet audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.44
SustainabilityBALANCE2.24
Design AffinityPREMIUM2.14
MindfulnessBALANCE2.1
Healthy LifestyleBALANCE2.07
Urban LifestyleOPEN1.92

Worldwide distribution

Worldwide audience distribution share by country for Plant-based diet
CountryShare
United States35.2%
United Kingdom10.6%
India8.1%

See Plant-based diet audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Plant-based diet have in United States?

Plant-based diet has an estimated audience of 10,211,131 people in United States, concentrated in California and Texas.

What is the gender split and age of Plant-based diet fans?

69.2% of Plant-based diet fans are female, 30.8% are male, with an average age of 41.0 years.

Which brands do Plant-based diet fans like most?

Plant-based diet fans show strongest brand affinity for Russell Brand (10.69×), Veganism (1.62×), and Nutrient (1.51×) over the country average.

Where do Plant-based diet fans live in United States?

Plant-based diet fans in United States are most concentrated in California (reach 1,094,924), Texas (reach 819,659), and Florida (reach 707,435). These three regions account for the largest share of the active audience.

What other brands do Plant-based diet fans also like?

Beyond Plant-based diet itself, the audience over-indexes on Veganism (1.62×), Nutrient (1.51×), Flipkart (5.23×), and Cookbook (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plant-based diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.