A data profile of the people who buy, follow and care about Russell Brand in United States — modelled from more than twelve digital signal sources. Russell Brand has an estimated audience of 2,715,419 people in United States.
The average Russell Brand fan in United States is 36.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Chris Hemsworth, Made in Chelsea, Kill Bill, with strongest over-indexing on Chris Hemsworth (9.89× the country average).
Demographically, the Russell Brand audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Russell Brand fan in United States is balanced, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chris Hemsworth.
The key figures that characterise the Russell Brand profile in United States.
51.8% are female, 48.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.7 |
| Estimated audience size | 2,715,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Russell Brand audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 14.5% |
| Canada | 6.2% |
Where the Russell Brand audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~60K | 1.49× | |
| 02 | Idaho | ~20K | 1.24× | |
| 03 | Utah | ~40K | 1.21× | |
| 04 | Tennessee | ~80K | 1.19× | |
| 05 | Oregon | ~50K | 1.19× | |
| 06 | Florida | ~300K | 1.18× | |
| 07 | Montana | ~10K | 1.16× | |
| 08 | Alabama | ~60K | 1.15× | |
| 09 | Washington | ~80K | 1.14× | |
| 10 | Arkansas | ~30K | 1.12× | |
| 11 | Arizona | ~80K | 1.11× | |
| 12 | Colorado | ~60K | 1.09× | |
| 13 | Alaska | ~8K | 1.06× | |
| 14 | Missouri | ~60K | 1.05× | |
| 15 | Pennsylvania | ~100K | 1.03× | |
| 16 | Kentucky | ~40K | 1.03× | |
| 17 | Maine | ~10K | 1.01× | |
| 18 | Minnesota | ~50K | 1.00× | |
| 19 | Louisiana | ~40K | 1.00× | |
| 20 | California | ~400K | 0.99× | |
| 21 | Kansas | ~30K | 0.99× | |
| 22 | New Mexico | ~20K | 0.99× | |
| 23 | Indiana | ~60K | 0.98× | |
| 24 | Vermont | ~6K | 0.98× | |
| 25 | Texas | ~300K | 0.97× | |
| 26 | North Carolina | ~100K | 0.97× | |
| 27 | Georgia | ~100K | 0.96× | |
| 28 | Wisconsin | ~50K | 0.96× | |
| 29 | New Hampshire | ~10K | 0.96× | |
| 30 | Ohio | ~100K | 0.95× | |
| 31 | Iowa | ~30K | 0.95× | |
| 32 | South Dakota | ~8K | 0.95× | |
| 33 | North Dakota | ~7K | 0.95× | |
| 34 | Michigan | ~90K | 0.94× | |
| 35 | South Carolina | ~50K | 0.94× | |
| 36 | West Virginia | ~20K | 0.94× | |
| 37 | Virginia | ~80K | 0.92× | |
| 38 | Mississippi | ~30K | 0.92× | |
| 39 | Nebraska | ~20K | 0.92× | |
| 40 | Illinois | ~100K | 0.91× | |
| 41 | Massachusetts | ~60K | 0.91× | |
| 42 | Washington, District of Columbia | ~9K | 0.89× | |
| 43 | Connecticut | ~30K | 0.88× | |
| 44 | Nevada | ~30K | 0.88× | |
| 45 | Rhode Island | ~10K | 0.88× | |
| 46 | Hawaii | ~10K | 0.87× | |
| 47 | New York | ~200K | 0.86× | |
| 48 | Maryland | ~50K | 0.84× | |
| 49 | New Jersey | ~70K | 0.82× | |
| 50 | Delaware | ~8K | 0.79× |
The strongest cross-interests of the Russell Brand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Made in Chelsea | Movies & TV | 39.88× | ||
| 02 | Chris Hemsworth | Movies & TV | 9.89× | ||
| 03 | Kill Bill | Movies & TV | 9.58× | ||
| 04 | Josh Brolin | Movies & TV | 8.25× | ||
| 05 | Kerry Washington | Movies & TV | 8.23× | ||
| 06 | Conan O'Brien | Movies & TV | 6.94× | ||
| 07 | Amy Schumer | Movies & TV | 4.13× | ||
| 08 | Eddie Murphy | Movies & TV | 3.49× | ||
| 09 | Britney Spears | Music & Radio | 3.25× | ||
| 10 | Michael Jordan | Sports | 2.80× | ||
| 11 | Underground hip hop | Music & Radio | 2.57× | ||
| 12 | Jimmy Kimmel | Movies & TV | 2.26× | ||
| 13 | Super Bowl | Sports | 2.21× | ||
| 14 | Ariana Grande | Music & Radio | 2.19× | ||
| 15 | Taylor Swift | Music & Radio | 1.92× | ||
| 16 | Godzilla | Movies & TV | 1.69× | ||
| 17 | Spotify | Internet & Social Media | 1.68× | ||
| 18 | Los Angeles Lakers | Sports | 1.62× | ||
| 19 | NBA playoffs | Sports | 1.61× | ||
| 20 | Wig | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Mindfulness | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.59× | |
| Creativity | OPEN | 0.60× | |
| Individualism | JOY | 0.60× |
Russell Brand has an estimated audience of 2,715,419 people in United States, concentrated in California and Texas.
51.8% of Russell Brand fans are female, 48.2% are male, with an average age of 36.7 years.
Russell Brand fans show strongest brand affinity for Chris Hemsworth (9.89×), Made in Chelsea (39.88×), and Kill Bill (9.58×) over the country average.
Russell Brand fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Russell Brand itself, the audience over-indexes on Made in Chelsea (39.88×), Kill Bill (9.58×), Josh Brolin (8.25×), and Britney Spears (3.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Russell Brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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