Conan O'Brien Audience in United States

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Conan O'Brien has an estimated audience of 3,083,423 people in United States. 42.4% are female, 57.6% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Friends, Indeed.com, Vince Vaughn, Conan (talk show), Kim Cattrall.

The average Conan O'Brien fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Friends, Indeed.com, Vince Vaughn, with strongest over-indexing on Friends (4.23× the country average). Demographically, the Conan O'Brien audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Conan O'Brien fans

Demographic split for Conan O'Brien audience in United States
MetricValue
Female42.4%
Male57.6%
Average age39.7
Estimated audience size3,083,423

Audience persona

The typical Conan O'Brien fan in United States is more male, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Conan O'Brien in United States
RegionReachAffinity
California445,2151.31×
New York226,1611.31×
Texas217,7990.82×
Florida173,5890.83×
Illinois137,2801.34×
Pennsylvania122,2981.18×
Massachusetts117,9601.94×
New Jersey101,1411.29×
Ohio90,3570.95×
Washington85,8251.39×
North Carolina79,6450.86×
Michigan78,0940.97×
Virginia77,4941.03×
Georgia70,9470.75×
Arizona60,3240.96×
Minnesota56,4501.28×
Indiana54,1530.96×
Tennessee54,1510.88×
Maryland54,1121.02×
Colorado53,1761.09×
Missouri52,6741.06×
Wisconsin52,5791.13×
Oregon48,7141.38×
Connecticut42,3841.37×
South Carolina33,3000.72×
Kentucky32,1390.83×
Oklahoma27,8180.81×
Alabama26,7310.62×
Nevada25,8470.87×
Utah25,0640.91×
Louisiana23,8480.6×
Iowa22,5740.89×
Kansas22,4100.92×
Arkansas18,2630.72×
New Hampshire17,3821.43×
Nebraska14,2080.92×
Idaho13,5850.88×
Mississippi13,4730.53×
Maine13,4341.22×
New Mexico12,5250.81×
Rhode Island12,1011.23×
Washington, District of Columbia12,0751.3×
Hawaii11,4560.86×
West Virginia9,8710.69×
Montana7,8980.92×
Delaware7,3700.87×
Vermont6,7851.25×
North Dakota5,6260.89×
South Dakota5,4060.76×
Alaska5,3520.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conan O'Brien audience
BrandAffinityCategory
Friends4.23×Movies & TV
Indeed.com4.37×Business & Career
Vince Vaughn13.79×Movies & TV
Conan (talk show)17.2×Movies & TV
Kim Cattrall17.15×Movies & TV
Luke Wilson15.94×Movies & TV
Alison Brie9.88×Movies & TV
Jay Baruchel15.34×Movies & TV
Steve Carell9.02×Movies & TV
Christina Applegate8.04×Movies & TV
Adam Sandler4.76×Movies & TV
Nacho Libre11.63×Movies & TV
Jimmy Kimmel4.32×Movies & TV
Danny McBride10.37×Movies & TV
Chevy Chase7.66×Movies & TV
Comedy movies1.68×Movies & TV
Jim Carrey4.4×Movies & TV
Ted (film)8.98×Movies & TV
Bruce Willis3.55×Movies & TV
Lauren Lapkus15.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conan O'Brien audience
TraitClusterScore
Early Adopter MentalityPOWER1.35
Pet OwnershipJOY1.27
ExtroversionTHRILL1.26
IndulgenceJOY1.24
Urban LifestyleOPEN1.16
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Conan O'Brien
CountryShare
United States46.3%
Canada5.8%
United Kingdom4.2%

See Conan O'Brien audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Conan O'Brien have in United States?

Conan O'Brien has an estimated audience of 3,083,423 people in United States, concentrated in California and New York.

What is the gender split and age of Conan O'Brien fans?

42.4% of Conan O'Brien fans are female, 57.6% are male, with an average age of 39.7 years.

Which brands do Conan O'Brien fans like most?

Conan O'Brien fans show strongest brand affinity for Friends (4.23×), Indeed.com (4.37×), and Vince Vaughn (13.79×) over the country average.

Where do Conan O'Brien fans live in United States?

Conan O'Brien fans in United States are most concentrated in California (reach 445,215), New York (reach 226,161), and Texas (reach 217,799). These three regions account for the largest share of the active audience.

What other brands do Conan O'Brien fans also like?

Beyond Conan O'Brien itself, the audience over-indexes on Indeed.com (4.37×), Vince Vaughn (13.79×), Conan (talk show) (17.2×), and Kim Cattrall (17.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conan O'Brien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.