A data profile of the people who buy, follow and care about Made in Chelsea in United States — modelled from more than twelve digital signal sources. Made in Chelsea has an estimated audience of 307,138 people in United States.
The average Made in Chelsea fan in United States is 30.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
The key figures that characterise the Made in Chelsea profile in United States.
68.9% are female, 31.1% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 30.7 |
| Estimated audience size | 307,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 23% | |
| 30-39 | 12% | |
| 40-49 | 10% | |
| 50+ | 10% |
of the worldwide Made in Chelsea audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 68.3% |
| United States | 12.3% |
| Australia | 2.9% |
Where the Made in Chelsea audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 2.30× | |
| 02 | New York | ~30K | 1.87× | |
| 03 | Massachusetts | ~9K | 1.69× | |
| 04 | California | ~40K | 1.28× | |
| 05 | Connecticut | ~3K | 1.26× | |
| 06 | Rhode Island | ~1K | 1.24× | |
| 07 | Illinois | ~10K | 1.22× | |
| 08 | Oregon | ~4K | 1.17× | |
| 09 | Maryland | ~5K | 1.15× | |
| 10 | Colorado | ~5K | 1.12× | |
| 11 | New Jersey | ~8K | 1.10× | |
| 12 | Virginia | ~7K | 1.10× | |
| 13 | Washington | ~6K | 1.08× | |
| 14 | Maine | ~1K | 1.06× | |
| 15 | Minnesota | ~4K | 1.05× | |
| 16 | Vermont | <1K | 1.05× | |
| 17 | Pennsylvania | ~9K | 1.02× | |
| 18 | Louisiana | ~4K | 1.01× | |
| 19 | New Hampshire | ~1K | 1.01× | |
| 20 | South Carolina | ~4K | 1.00× | |
| 21 | Alaska | <1K | 1.00× | |
| 22 | Florida | ~20K | 0.99× | |
| 23 | Hawaii | ~1K | 0.97× | |
| 24 | South Dakota | <1K | 0.97× | |
| 25 | North Dakota | <1K | 0.96× | |
| 26 | North Carolina | ~8K | 0.95× | |
| 27 | Montana | <1K | 0.95× | |
| 28 | Delaware | <1K | 0.95× | |
| 29 | Georgia | ~8K | 0.93× | |
| 30 | Tennessee | ~5K | 0.93× | |
| 31 | Missouri | ~4K | 0.93× | |
| 32 | Utah | ~2K | 0.91× | |
| 33 | Idaho | ~1K | 0.91× | |
| 34 | Arizona | ~5K | 0.89× | |
| 35 | Wisconsin | ~4K | 0.89× | |
| 36 | Oklahoma | ~3K | 0.89× | |
| 37 | Kansas | ~2K | 0.89× | |
| 38 | Texas | ~20K | 0.88× | |
| 39 | Kentucky | ~3K | 0.88× | |
| 40 | Nevada | ~2K | 0.88× | |
| 41 | Iowa | ~2K | 0.88× | |
| 42 | Nebraska | ~1K | 0.88× | |
| 43 | West Virginia | ~1K | 0.88× | |
| 44 | Mississippi | ~2K | 0.85× | |
| 45 | New Mexico | ~1K | 0.85× | |
| 46 | Arkansas | ~2K | 0.84× | |
| 47 | Indiana | ~4K | 0.82× | |
| 48 | Ohio | ~7K | 0.81× | |
| 49 | Michigan | ~6K | 0.80× | |
| 50 | Alabama | ~3K | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Made in Chelsea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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